Ashleigh Given

Marketing Executive at Black and White Hospitality
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Contact Information
us****@****om
(386) 825-5501
Location
Walsall, England, United Kingdom, GB

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Credentials

  • Social Media Marketing Diploma
    Centre of Excellence
    Feb, 2021
    - Nov, 2024
  • BIIAB Award in Beer & Cellar Quality (ABCQ)
    The BIIAB
    Oct, 2017
    - Nov, 2024
  • BIIAB Award for Personal Licence Holders (APLH) Level 2
    The BIIAB
    Sep, 2017
    - Nov, 2024
  • UK Driving Licence
    Driver and Vehicle Licensing Agency (DVLA)
    May, 2014
    - Nov, 2024

Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing Executive
      • Jun 2022 - Present

      Marketing Executive for all UK Marco Pierre White Restaurants

    • Head of Events
      • Sep 2021 - Jun 2022

      Responsible for planning a wide range of small to large corporate and social bookings. Managed bookings for 4 private dining spaces, 2 restaurants and a 52 bedroom hotel.• Sourcing, converting and organising for an average of 50 events per month for both new and existing clients. Relationship management for events up to 300 guests, worth up to £20k for corporate clients• Daily organisation of the events diary, admin tasks and contracts, tracking provisional and secured business ensuring all details are updated and briefed to the relevant teams. Balancing multiple tasks and deadlines whilst maintaining attention to detail.• Undertook internal reviews, external competitor analysis and reviewed customer feedback, highlighting areas of improvement to enhance our business and offering.Marketing• Following analysis, designed collateral materials to use as promotion and to assist clients, inline with brand standards, ensuring a match with brand fonts and colours. Material includes social media assets, monthly e-shots (Mailchimp), posters and Christmas/wedding brochures• Reviewed marketing campaigns after completion, assessing reach, ROI, effectiveness and likelihood to repeat• Acquired additional responsibilities from the Marketing team, including: running the social media channels for the Restaurant & Events team, creating content and analysing the data from the range of channels.• Managing monthly budgets where appropriated for materials and boosted posts.• Briefed the brand marketing team on the necessary website amends, ensure all promotional material at the venue is up to date, selected relevant images and text to achieve purpose, ensure deadline is met for printing

    • Event Coordinator
      • Mar 2018 - Sep 2021

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Supervisor
      • Oct 2017 - Present

      Part time job position alongside studying and full-time work, in a busy local pub/restaurant• Commenced in 2013 as a waitress, promoted to a Shift Leader in 2015 taking on responsibility for mentoring and shift management of 20-30 team members. • In October 2017 promoted to Supervisor as a result of obtaining my Personal License. Additional responsibilities included: sole responsibility for running the pub for up to 48-hour periods, cellar management, cash handling, reconciliation and reporting and driving sales with the use of incentives to meet business targets.• Christmas Coordinator 2016-18: Targets agreed with the Area & General Manager in-house targets and action plans. Briefed staff and secured bookings through promotion on our social media page and in the local area.• Assisting annually with the community event ‘Mayfest’, alongside the local Scout Group. Assisted in sourcing artists and stalls, created materials to assist promotion and supervised set-up and running of the event. • Managed the Social Media account, promoting offers and upcoming events, running competitions to drive business, creating additional assets where needed to support content provided from the Marketing team, Varying post style to ensure interest and engagement. Tracking weekly customer engagement and reaction analytics.

    • Shift Leader at Farmer Johns
      • Jun 2015 - Oct 2017

    • Waitress
      • May 2013 - Oct 2017

    • Performing Arts Teacher
      • Jun 2016 - Present

      A weekend teaching role, leading classes of up to 30 students aged 3 - 14. Whilst here, I have developed an understanding of the safeguarding process for young students, Code of Practice for teachers and risk assessments. I am in the process of obtaining ‘UKA Teaching’ qualification to enhance my individual teaching skills and lesson preparation. A weekend teaching role, leading classes of up to 30 students aged 3 - 14. Whilst here, I have developed an understanding of the safeguarding process for young students, Code of Practice for teachers and risk assessments. I am in the process of obtaining ‘UKA Teaching’ qualification to enhance my individual teaching skills and lesson preparation.

Education

  • Coventry University
    Undergraduate BA Hons, Event Management
    2015 - 2018
  • Shire Oak Academy
    3 A-Levels, GCSEs
    2008 - 2015

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