Ashleigh Badenhorst

Senior Business Director at True NZ
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ
Languages
  • English Native or bilingual proficiency
  • Afrikaans Professional working proficiency

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Bio

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Credentials

  • BA Degree in Brand Building and Management
    Vega School of Brand Leadership
    Dec, 2013
    - Nov, 2024

Experience

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Senior Business Director
      • Nov 2021 - Present

    • Account Director
      • Apr 2020 - Present

    • Senior Account Manager
      • Jan 2018 - Mar 2020

    • South Africa
    • Design Services
    • 1 - 100 Employee
    • Account Manager
      • Dec 2016 - Aug 2017

      Retail Packaging Design and Branding Clients worked on: - Mondelez - Tiger Brands (FMCG) - Clover (FMCG) - Adcock Ingram (Pharmaceuticals) - Gold Leaf Tobacco - AMKA (Personal and Home Care) Retail Packaging Design and Branding Clients worked on: - Mondelez - Tiger Brands (FMCG) - Clover (FMCG) - Adcock Ingram (Pharmaceuticals) - Gold Leaf Tobacco - AMKA (Personal and Home Care)

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2015 - Nov 2016

      Brands worked on:South African Breweries (currently AB InBev)Premier FoodsMIX Telematics Coca-Cola South Africa OLX South AfricaTiger Brands Hansa Dusi Canoe Marathon

    • Account Executive
      • Nov 2013 - Oct 2015

      Manage the brands and accounts of the following clients:Carling Black LabelHansa FishBeame and Matrix (MiX Telematics)Job Description: Meeting clients to discuss their advertising needs  Assist to devise a campaign that meets the client's brief and budget  Presenting campaign ideas and costings to clients  Briefing the creative team/studio on what the client requires from a marketing perspective.  Expanding knowledge on client’s products/services and understand their current markets and potential markets Understanding purchase behaviours of target markets, adapt client’s strategies accordingly. Negotiating with clients, solving any problems and making sure deadlines are met  Tracking, analysing and reporting on the campaign's progress and results Keeping in contact with the client at all stages of the campaign and manage their expectations along the way Managing the account's budget

    • Student
      • Feb 2011 - Nov 2013

      Subjects taken: Brand strategy Innovation in brand management Critical studies (sociology and psychology)  Finance in brand building (accounting, statistics and investments) Economics Creative development Logistics Organisational studies Corporate Social ResponsibilityDegree Awards and Accolades Young Blood Awards –Magic Rocket Award (received once)Rocket Awards recognises the overall top performer for the year. This is based on the highest marks achieved overall in a particular semester.  Vega Bright Star Award (received three times)This award is given to students who achieve an overall average of 75% or higher. I was awarded with this accolade every year for the duration of my degree. Vega Showcase (three years’ worth of artworks showcased)An evening that invites people from the public and agencies to view top Vega students’ work.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • Jun 2013 - Jul 2013

Education

  • Vega School of Brand Leadership
    BA in Brand Leadership, Brand Strategy and Innovation
    2011 - 2013
  • Benoni High School
    National Senior Certificate, Advancement to get a degree
    2005 - 2010

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