Ashleigh Badenhorst
Senior Business Director at True NZ- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Professional working proficiency
Topline Score
Bio
Credentials
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BA Degree in Brand Building and Management
Vega School of Brand LeadershipDec, 2013- Nov, 2024
Experience
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True
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New Zealand
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Advertising Services
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1 - 100 Employee
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Senior Business Director
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Nov 2021 - Present
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Account Director
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Apr 2020 - Present
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Senior Account Manager
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Jan 2018 - Mar 2020
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Just Design SA
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South Africa
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Design Services
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1 - 100 Employee
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Account Manager
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Dec 2016 - Aug 2017
Retail Packaging Design and Branding Clients worked on: - Mondelez - Tiger Brands (FMCG) - Clover (FMCG) - Adcock Ingram (Pharmaceuticals) - Gold Leaf Tobacco - AMKA (Personal and Home Care) Retail Packaging Design and Branding Clients worked on: - Mondelez - Tiger Brands (FMCG) - Clover (FMCG) - Adcock Ingram (Pharmaceuticals) - Gold Leaf Tobacco - AMKA (Personal and Home Care)
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34 Degrees Agency
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South Africa
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Advertising Services
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1 - 100 Employee
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Account Manager
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Oct 2015 - Nov 2016
Brands worked on:South African Breweries (currently AB InBev)Premier FoodsMIX Telematics Coca-Cola South Africa OLX South AfricaTiger Brands Hansa Dusi Canoe Marathon
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Account Executive
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Nov 2013 - Oct 2015
Manage the brands and accounts of the following clients:Carling Black LabelHansa FishBeame and Matrix (MiX Telematics)Job Description: Meeting clients to discuss their advertising needs Assist to devise a campaign that meets the client's brief and budget Presenting campaign ideas and costings to clients Briefing the creative team/studio on what the client requires from a marketing perspective. Expanding knowledge on client’s products/services and understand their current markets and potential markets Understanding purchase behaviours of target markets, adapt client’s strategies accordingly. Negotiating with clients, solving any problems and making sure deadlines are met Tracking, analysing and reporting on the campaign's progress and results Keeping in contact with the client at all stages of the campaign and manage their expectations along the way Managing the account's budget
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Student
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Feb 2011 - Nov 2013
Subjects taken: Brand strategy Innovation in brand management Critical studies (sociology and psychology) Finance in brand building (accounting, statistics and investments) Economics Creative development Logistics Organisational studies Corporate Social ResponsibilityDegree Awards and Accolades Young Blood Awards –Magic Rocket Award (received once)Rocket Awards recognises the overall top performer for the year. This is based on the highest marks achieved overall in a particular semester. Vega Bright Star Award (received three times)This award is given to students who achieve an overall average of 75% or higher. I was awarded with this accolade every year for the duration of my degree. Vega Showcase (three years’ worth of artworks showcased)An evening that invites people from the public and agencies to view top Vega students’ work.
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Yellowwood
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South Africa
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Advertising Services
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1 - 100 Employee
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Intern
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Jun 2013 - Jul 2013
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Education
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Vega School of Brand Leadership
BA in Brand Leadership, Brand Strategy and Innovation -
Benoni High School
National Senior Certificate, Advancement to get a degree