Experience

Lotus Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Aug 2012 - Present

  -Empower employees, contractors and other staff to work with purpose and passion -Deep knowledge of the B2B healthcare landscape including the perspective of the technological needs and uses by healthcare organizations -Foster a culture of building sound skills and consistent professional growth -Create digital marketing strategies and campaigns that see consistent digital growth and engagement across a suite of healthcare B2B clients servicing in the areas of social media, content creation, advertising and analysis -Educate and empower our clients, and build strong relationships to bring innovative products and services, deep passion, social good, and human interest to the masses -Tell stories that build brand awareness through active, two-way conversations with a brand's market influencers -Direct teams of all sizes from three-person projects to 15 people teams including FTEs and contractors -Manage and balance marketing/advertising budgets of varying sizes, but greater than $10MM+ -Proficient in most marketing platforms and products including Salesforce, Pardot, Marketo! Sprout Social, Hootsuite, Adobe, Microsoft, Apple, SaaS, Google products (Ads, Analytics, Business Manager, SEO), WordPress, Symplur, ABM, etc. -Build strong relationships with prominent healthcare media including journalists, editors, influencers Show less



Digiday

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• Content Marketing Awards Judge

  • Mar 2023 - Present



Pop Box Central

• Retail

• Co-Founder and Chief Marketing Officer

  • Mar 2021 - Present



Forbes Agency Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Influencer + Thought Leader

  • May 2020 - Present



Shorty Awards

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Real Time Academy Member

  • 2018 - Present

  The Academy is responsible for shaping the criteria and rules of the Shorty Awards and for selecting winners and honorees. The Academy is responsible for shaping the criteria and rules of the Shorty Awards and for selecting winners and honorees.



wedü

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations & Social Media Account Executive

  • Oct 2010 - Aug 2012

  Served as the first social media hire for the prominent New England digital agency where I was tasked with providing direct social media, advertising and PR services while helping build out the department alongside executive management to successfully bring these services to their portfolio of existing and future clients. In this role, I developed and executed strategy, managed other team members and worked with a group of rotating interns from local and regional colleges and universities. Served as the first social media hire for the prominent New England digital agency where I was tasked with providing direct social media, advertising and PR services while helping build out the department alongside executive management to successfully bring these services to their portfolio of existing and future clients. In this role, I developed and executed strategy, managed other team members and worked with a group of rotating interns from local and regional colleges and universities.



NH Tech Alliance

• United States
• Public Policy Offices
• 1 - 100 Employee

• Social Media Advisor

  • Aug 2010 - Oct 2010

  -Developed NHHTC Twitter presence for new member acquisition, organization awareness and event engagement promotions. -Coordinated a social media promotional plan surrounding two of the largest annual NHHC events: Techno Golf Classic and the Entrepreneur of the Year Dinner. -Developed NHHTC Twitter presence for new member acquisition, organization awareness and event engagement promotions. -Coordinated a social media promotional plan surrounding two of the largest annual NHHC events: Techno Golf Classic and the Entrepreneur of the Year Dinner.



University of New Hampshire

• United States
• Higher Education
• 700 & Above Employee

• Marketing and Public Relations Consultant - AmeriCorps

  • Jan 2009 - Oct 2010

  -Recipient of an AmeriCorps position to further the mission of the social entrepreneurial student group, "Warmth from the Millyard." -Supported students, staff and faculty with the organization of the annual clothing drive. -Executed a social media strategy designed to communicate to donors and foster relationships with local nonprofits seeking clothing for clients. The social media properties included Facebook, Twitter and Flickr. -Sourced and worked alongside creative vendor to concept and create new logo. -Planned all events including annual reception celebration, advisory group meeting and focus groups. -Lead the development of a web-based matching system connecting donors and recipients. -Developed the annual marketing and communications plan, monthly newsletter production, feature articles on partners, surveys and sponsor updates in the university’s monthly and quarterly newsletter. -Assisted in design campaigns directed to recruiting new donors, recipients and volunteers. Show less



Applied Retail Technologies, LTD.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and Special Events Manager

  • Oct 2007 - Oct 2010

  -Coordinated logistics for all events including educational seminars, networking events, trade shows and speaking engagements while marketing events to retail industry through media relationships including Women’s Wear Daily. -Created and executed yearly marketing plan and budget -Performed monthly and quarterly client forecasts, vendor negotiation and client invoicing. -Strategized and executed the company's social media strategy, including community management of the company’s Twitter and LinkedIn presence. -Managed the company’s website using Joomla!, an open-source content management system. -Managed a contact database of 3,000+ individuals using Highrise CRM tool. Show less



New Hampshire Public Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Communications Intern

  • Jan 2010 - May 2010

  -Managed volunteer and community relationships for NHPR’s Meeting Interactive 2012 and Working It Out projects -Coordinated 90 volunteers to report on individual town meeting outcomes -Designed accompanying volunteer guide for Meeting Interactive 2010 -Created a marketing campaign for Working it Out that resulted in over 50 additional entries to the website -Established and managed the Working It Out Twitter feed and live-tweeted monthly call-in shows. -Created and nurtured collaborations with various organizations including the New Hampshire High Technology Council, University of New Hampshire at Manchester, Great Bay Community College and the New Hampshire Technical Institute. Show less



Bedford Eye Care

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Administrative Assistant

  • Apr 2005 - Apr 2008

  -Managed relationships with optical representatives to appropriately purchase products for the office based on clientele. -Handled all inventory including the pricing and merchandising of frames, including exercising creative talents by building front-end displays based on season/holiday. -Processed patient insurance claims and monthly invoicing from optical wholesalers. -Managed relationships with optical representatives to appropriately purchase products for the office based on clientele. -Handled all inventory including the pricing and merchandising of frames, including exercising creative talents by building front-end displays based on season/holiday. -Processed patient insurance claims and monthly invoicing from optical wholesalers.