Ashlee Fitzgerald

Production Director at Superside
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL
Languages
  • Afrikaans Limited working proficiency
  • German Elementary proficiency
  • English Full professional proficiency

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Bio

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Andile Mthethwa

I have been honored to work alongside Ashlee Wilson, She is an excellent member of the team with skills ranging from but not limited to: Photography; Copy Writing; Script writing; Production management; Sound recording and a Youtuber She has a great portfolio of work and she is very professional and energetic. She is a blessed soul, who is lovely to be around and a lover of everything video. I strongly recommend her for your project/company.

Carla Harris

Working with Ashlee is great! If Ashlee is working on a project with you, you know it will be done on time, super organized and Ashlee will keep everyone on the team up to date. Ashlee goes above and beyond what is asked of her to make the project she works on the best and she does so with the happiest disposition which lifts everyone's spirits. I appreciate and respect Ashlee, because of her work ethic, the fact that she puts her whole heart into her work and no task is too small or big, she is constantly looking to learn and grow and is the best support on a project anyone could ask for. Thank you Ashlee!!

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Credentials

  • Producing a Video Crew
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Running a Video Production Business
    LinkedIn Learning ⋅ Course Certificate
    Jul, 2021
    - Nov, 2024
  • UX Foundations: Research
    LinkedIn Learning ⋅ Course Certificate
    Jan, 2021
    - Nov, 2024
  • Project Management Foundations [2016]
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Digital Content Strategy
    Cerebra
    Aug, 2019
    - Nov, 2024
  • YouTube Channel Growth
    Google Academy for Ads
    Aug, 2018
    - Nov, 2024
  • Accredited Digital Marketer
    Quirk
    Nov, 2016
    - Nov, 2024
  • Project Management Foundations
    LinkedIn

Experience

    • United States
    • Design Services
    • 700 & Above Employee
    • Production Director
      • Mar 2023 - Present

    • Head Of Production
      • Aug 2021 - Mar 2023

      Hired to create and build the video department from scratch. Building the Production offering for Superside's global clients in a way that breaks the norm and brings video production to a remote and tech-enabled future. I've hired 18+ world-class individuals to create 3 creative filming crews in multiple countries, along with a strategy and a producing team. Heading up & creating the structure, strategy, GTM plan and product offering of Video Production - while building a team of best-in-the-market video creatives from around the world. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Creative Production Manager | Producer
      • Jan 2019 - Jul 2021

      Brands that I have produced shoots for include Coca-Cola; Schweppes; Cadbury; Flying Fish and NIVEA.As a Production Manager and Producer, I was responsible for all logistics and planning around video and photo shoots. I ensured we have the correct resources, the correct suppliers onboarded, equipment, locations and budgets. With my background in creative production and photography, I am able to Direct and Produce the shoots, ensuring that we are meeting all shot-list requirements on time and within budget. A wise man named Anonymous once said: “If you love your job, you’ll never work a day in your life” – and that’s why I do what I do, have fun while doing it, and work magnificently with great teams.*Jan - June 2019; I was based purely at DraftLine AB InBev while at Cerebra / Wunderman Thompson. More info on that in the section below. Show less

    • Project Manager
      • Jun 2019 - Dec 2019

      As part of my dual role as Production and Project Manager, I Project Managed the Beiersdorf Account (NIVEA, NIVEA Men, Labello, Elastoplast, Eucerin) within the agency until the client was fully onboarded.I handled creative briefs, tasks, deadlines, budgets and recons - making sure that always on evergreen content as well as campaigns are hitting milestones. This role includes client-facing updates and tracking – to ensure consistency and good relationships.

  • Cerebra
    • Johannesburg Area, South Africa
    • Creative Production Manager
      • Jan 2019 - Jun 2019

      Production Manager in a content studio called DraftLine; based within AB InBev Breweries Headoffice. I formed part of a creative team producing digital and social media content and campaigns for the ABI brands such as Budweiser, Corona, Carling Black Label, Flying Fish and more. In my role, I was responsible for all elements required for video and photographic productions (photography and video shoots), including cost estimates, budgets, equipment, talent, location scouting, rights, sign-offs and suppliers. I ensured that creative work briefed into the studio is feasible in terms of deadlines and capability - as well as brainstorm creatively with the team to create concepts for clients. I work with both the content studio creatives as well as the Account Directors and client to find solutions that fit each specific job. Show less

    • 1 - 100 Employee
    • Video Production Manager
      • Aug 2017 - Oct 2018

      Production Manager overseeing work-flow and processes of a digital YouTube video team. Daily Tasks:As a Production Manager, my daily tasks consisted of pre-production planning; location scouting; call sheets and post-production time-tracking. Video Production:However, my duties ranged in actual video creation: from producing, directing and script-writing, to filming and presenting. I have experience in using 4K Black Magic cameras and live-cut full set up for live streaming webisodes to digital platforms (such as YouTube and Facebook). Strategy:I worked on digital strategy and enablement of video on the YouTube platform. Including being chosen as a support on the YouTube Player for Publishers (Pfp) project team for project oversight and implementation. Show less

    • Digital Communications Specialist
      • Apr 2015 - Aug 2017

      Communications Specialist for DStv.com and DStv Now: employed as the Premium Content Expert for the DStv Premium offering. My main channel clients and content strategy pillars were BBC Channels; ITV Choice, A+E Networks, Discovery Networks and M-Net Channels. As a Communication Specialist, the main focus is to enhance digital salience of channel offerings as well as content production for content marketing. A vast knowledge of the channels, their tonality and their brand strategy was needed.As web editor and content curator for online, I worked on all digital channels with regards to content curation and management - including content creation for daily articles, live interviews, podcasts, data-capturing, online marketing, push notification marketing and email marketing. Tasks:- Creating newsletter wireframes - Creating content calendars and producing original and authentic written articles for the DStv.com website- Video strategy- Script-writing- Presenting- PR writing- UX Website copy for navigation- CMS navigation and data capturing Show less

    • Sub-Editor
      • Jan 2015 - Apr 2015

      Sub-editor for all content on the DStv.com website and newsletters. I was in-charge of the quality of written content on all customer-facing pages, including East and West Africa versions of DStv.com. I worked with the editorial teams in South Africa and Africa to insure consistency of the correct content at its highest quality.

    • South Africa
    • Higher Education
    • 700 & Above Employee
    • Photojournalism tutor
      • Jan 2014 - Nov 2014

  • Cue Media
    • Grahamstown Area, South Africa
    • Photographer
      • Jun 2014 - Jul 2014

    • Photographer
      • Apr 2013 - Apr 2014

      Photographing the festival and the acts. Photographing the festival and the acts.

  • Highway Africa
    • Grahamstown Area, South Africa
    • Photographer
      • Sep 2013 - Sep 2013

    • South Africa
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Content intern
      • Jul 2012 - Jul 2012

    • Crime Reporter
      • Jun 2012 - Jun 2012

    • South Africa
    • Entertainment Providers
    • 1 - 100 Employee
    • Contents Editor
      • Jun 2011 - Jul 2011

      Copy writing, Writing articles, managing content, searching and selecting stories from databases, re-writing articles. Copy writing, Writing articles, managing content, searching and selecting stories from databases, re-writing articles.

Education

  • Rhodes University
    Bachelor of Journalism, English Language and Literature, Photojournalism.
  • USB
    Digital Marketing
    2016 - 2016
  • York High School
  • Google Academy for Ads
    Certificate, YouTube Channel Growth
    2018 - 2018

Community

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