Experience

PEDRO

• Singapore
• Retail
• 1 - 100 Employee

• Digital Marketing Executive

  • Jul 2022 - Present

  Affiliate Marketing • Managed relationships with affiliates and optimized campaigns to increase website traffic and revenue • Monitored affiliate performance metrics and provided insights to improve results • Identified potential influencers who align with the brand's messaging and values to create promotional content Affiliate Marketing • Managed relationships with affiliates and optimized campaigns to increase website traffic and revenue • Monitored affiliate performance metrics and provided insights to improve results • Identified potential influencers who align with the brand's messaging and values to create promotional content



Viu

• Hong Kong
• Entertainment Providers
• 300 - 400 Employee

• Marketing Executive

  • Jun 2020 - Sep 2021

  • Designed and implemented campaigns on their e-commerce platform • Developed and executed targeted email marketing campaigns that delivered personalized content to segmented audiences • Conducted A/B testing and analyzed metrics to improve campaign performance for emails • Designed and implemented campaigns on their e-commerce platform • Developed and executed targeted email marketing campaigns that delivered personalized content to segmented audiences • Conducted A/B testing and analyzed metrics to improve campaign performance for emails



Hidden Door Concepts

• Singapore

• Marketing and Social Media Intern

  • May 2019 - Jul 2019

  • Managed social media channels • Assisted the marketing team with the planning of marketing events and campaigns • Created engaging and creative content for social media platforms • Developed marketing collaterals and executed them across various digital platforms • Assisted in market research and data analysis • Supported the team in daily administrative tasks • Managed social media channels • Assisted the marketing team with the planning of marketing events and campaigns • Created engaging and creative content for social media platforms • Developed marketing collaterals and executed them across various digital platforms • Assisted in market research and data analysis • Supported the team in daily administrative tasks



Giraffe Consulting Asia Pte Ltd

• Marketing Intern

  • Nov 2018 - Feb 2019

  • Supported the marketing team with product management and client coordination • Conducted competitive market research • Liaised with key marketing partners to promote key events and promotions • Supported the marketing team with product management and client coordination • Conducted competitive market research • Liaised with key marketing partners to promote key events and promotions