Ashlea Tate, M.A.

Brand Marketing Manager at Visit West Hollywood
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us****@****om
(386) 825-5501
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Diana Elmore

Ashlea is very professional, detail oriented, loyal and has a great work ethic. You can always count on projects getting done in a timely manner with Ashlea. She always has a smile on her face and is very enjoyable to work with. Anyone would be lucky to have her on their team!

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Credentials

  • Digital Marketing & E-Commerce
    Google
    Dec, 2022
    - Sep, 2024
  • Fundamentals of Digital Marketing
    Google

Experience

  • Visit West Hollywood
    • Brand Marketing Manager
      • 2017 - Present

      • Developed new brand identity to raise awareness in key domestic and international markets, which resulted in 10% year-over-year increase in visitation and city revenue. • Launched new digital brand marketing campaign that achieved 90% completion rate and $14,000+ in hotel bookings. • Leveraged local, regional and national strategic partnerships to launch a variety of seasonal marketing campaigns (i.e. Restaurant Week, Summer Promotion and Winter Holiday Promotion) that successfully generated restaurant bookings and longer lengths of stay for greater economic impact during key periods. • Created a variety of new consumer/trade marketing materials (i.e. Official Visitors Guide, Official Visitors Map, and Business Development/Public Relations fact sheets). Implemented and executed distribution strategy to reach over five million consumers in high traffic areas in top feeder markets. • Spearheaded market research projects to further guide the destination marketing strategy of the organization. • Developed and executed integrated LGBTQ+ marketing campaign, which resulted in 200K+ impressions and thousands of dollars in booking revenue. • Developed and launched online educational program/mobile app, West Hollywood University, for travel trade and prospective brand ambassadors to better understand and sell the destination to key clients. • Coordinated events to showcase and market destination.

  • Madame Tussauds Hollywood
    • Marketing Manager
      • 2015 - 2017

      • Developed new product launch campaigns that successfully increased year-over-year growth in visitation and admission sales. • Introduced new competitive digital marketing strategies adopted by sister properties within the Merlin Entertainments portfolio for greater awareness and revenue. • Managed and optimized paid and owned media to drive unique visitors and revenue. • Created strategic partnerships with key tourism organizations and well-known global brands to drive sales. • Developed copy and edited print collateral to enhance marketability and sales. • Coordinated events to showcase products/experience to drive sales.

  • Malibu Discovery
    • United States
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Marketing Director
      • 2014 - 2015

      • Leveraged popularity of wine tour company, Malibu Discovery, to develop sister brands, LA Discovery Tours and SIP Malibu Grapes, that diversified business and generated additional sources of revenue. • Managed and optimized paid, owned and earned media to successfully drive awareness, traffic and sales. • Managed strategic alliance programs with key tourism partners to maximize reach and revenue. • Coordinated events to promote products/experience to drive sales. • Leveraged popularity of wine tour company, Malibu Discovery, to develop sister brands, LA Discovery Tours and SIP Malibu Grapes, that diversified business and generated additional sources of revenue. • Managed and optimized paid, owned and earned media to successfully drive awareness, traffic and sales. • Managed strategic alliance programs with key tourism partners to maximize reach and revenue. • Coordinated events to promote products/experience to drive sales.

  • Various Companies
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance Marketing
      • 2013 - 2014

      • Developed product sales copy and informative trade newsletter content. • Designed and edited impactful digital and print sales collateral. • Managed professional websites with engaging news and content. • Coordinated key industry tradeshows for networking and new business development. • Developed product sales copy and informative trade newsletter content. • Designed and edited impactful digital and print sales collateral. • Managed professional websites with engaging news and content. • Coordinated key industry tradeshows for networking and new business development.

  • Brendan Vacations
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • 2013 - 2013

      • Managed and optimized paid and owned media to drive awareness and traffic. • Developed digital and print marketing consumer content to stimulate product interest and sales. • Crafted corporate content to engage key industry trade partners. • Managed and optimized paid and owned media to drive awareness and traffic. • Developed digital and print marketing consumer content to stimulate product interest and sales. • Crafted corporate content to engage key industry trade partners.

  • Cirque du Soleil Entertainment Group
    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Group Sales Coordinator
      • 2012 - 2013

      • Developed impactful print and digital sales collateral. • Leveraged key tourism partnerships to maximize sales. • Coordinated key industry tradeshows for networking and new business development. • Developed impactful print and digital sales collateral. • Leveraged key tourism partnerships to maximize sales. • Coordinated key industry tradeshows for networking and new business development.

  • Los Angeles Tourism and Convention Board
    • Promotions, Sponsorship and Business Development Associate
      • 2007 - 2012

      • Coordinated seasonal promotions (i.e. dineLA Restaurant Week, Summer Promotion and Arts & Culture Promotion) that drove foot traffic and business revenue during needs periods. • Achieved 100% re-enrollment in special offers and corporate sponsorship programs during economic downturn. • Designed and edited impactful digital and print marketing collateral. • Coordinated seasonal promotions (i.e. dineLA Restaurant Week, Summer Promotion and Arts & Culture Promotion) that drove foot traffic and business revenue during needs periods. • Achieved 100% re-enrollment in special offers and corporate sponsorship programs during economic downturn. • Designed and edited impactful digital and print marketing collateral.

Education

  • University of Southern California
    Bachelor of Arts, Print Journalism and Spanish
  • California State University-Northridge
    Master of Arts, Mass Communication

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