Business Innovation Consultant

• May 2023 - Present

Freelance Marketing, Strategy & Business Development Consultant

• Dec 2020 - Present

I am helping businesses protect and grow their market share and find their position in this VUCA world. It is tough to maintain a strategic approach in such a dynamic environment. Hence, it would be crucial to find a balance between daily tactics in the frontline and long-term strategic viewpoint at the upper organizational level. I am here to build the balance! I am helping businesses protect and grow their market share and find their position in this VUCA world. It is tough to maintain a strategic approach in such a dynamic environment. Hence, it would be crucial to find a balance between daily tactics in the frontline and long-term strategic viewpoint at the upper organizational level. I am here to build the balance!

Senior External Consultant

• Dec 2021 - Nov 2022

I contributed to the strategic orientation and strategic priority design of clients in a co-creative approach using design thinking methods in strategic sprints. I led clients through the process of problem framing, value and purpose definition, evaluation of assets, capabilities, and competencies, opportunity mapping, solution architecture and finally prioritizing high potential priorities which could be harnessed by the company. I worked with clients to ensure that their strategies were aligned with their business goals and objectives and were meeting all stakeholders’ needs. Show less

Founder

• Jan 2021 - Sep 2022

My passion for crafting products goes back to my childhood. When I was 14 years old, observing Bazaar in Tehran aimed to discover any potential in the market. And my acquaintance with the printing industry in the same years, when I learned Adobe Photoshop from the self-taught books, and I became familiar with silk screen printing, offset printing, etc. What later helped me in the field of branding FMCG and Consumer Electronics industries. And of course, my education in management and familiarity with Marketing helped me a lot in this way. Along with all this, art and music have been with me since I was eight years old, and the desire to create never calmed down in my mind. It may be far-fetched, but all these seemingly scattered events gave me the motivation and courage to start the journey so that I could experience them all together. And that was nothing but the creation of Daloti, which is truly at the beginning of its life today but has a bright future ahead. Everything here in Daloti is carefully CRAFTED WITH PASSION. Show less

General Manager @ Shaparak.Camp

• Feb 2020 - Dec 2020

We helped individuals and teams in "Shaparak Camps" to discover, craft, and live the most appropriate and authentic leadership style which suits them. Our training courses concerned leadership skills, team building, management skills, and other practical soft skills that could boost individual and team performance.

Marketing Consultant

• Jan 2019 - Dec 2020

My role as a marketing consultant was to investigate, design, and offer the best possible solutions to my client's requests based on different criteria like their current and desired position in the market, their core competencies, competitive advantages, core values, missions, visions, Etc. Their request should be somehow translated into a detailed statement in which we could identify and diagnose the main issues. As an engagement manager in projects, this diagnosis and solution design was my job. I was responsible for developing, implementing, and delivering final results to the client. I also worked with my colleagues on their projects once I could add some value from the Marketing and Strategy point of view. Our offering in Marketing could vary from providing a Go-To-Market strategy to doing a Feasibility Study for launching new products or services. Show less

Brand Manager

• Apr 2017 - Jan 2019

I Was in charge of marketing and sales in Ador.tech, which initially was founded to import consumer electronic goods and expanded its business on Import/Export activities. Finding sources and suppliers was one of my key roles. The assessment was my second role, which could be considered pricing analysis and demand forecasting. Working on forecasts and orders and price and salary structures, clarifying importing and exporting regulations, preparing prerequisites, project monitoring, collaboration with other departments, hiring and monitoring salespersons, defining and supervising campaigns, promotions, and productions of POSM, marketing material adaptations, designing of planograms, cost/budget controlling and ROI calculation were some other tasks of mine. Show less

Assistant Brand Manager

• Aug 2015 - Apr 2017

Initially, I started my carrier in Tehran Bouran as ABM, working on Kenwood and Braun home appliances. My main focus was to prepare reports, analyze market and competitors' activities, train promoters, brief agencies for preparing in-store material, reflect customer feedback, and work on forecasts and orders. I continued working as a POSM project manager and working on all P&G POSMs, from the point of POSM menu building to briefing agencies, producing, shipment and distribution to all branches throughout the country and monitoring and preparing reports on the way of execution to assure the excellence of performance based on provided guidelines. Show less

Business Development Intern

• Sep 2014 - Oct 2015

1234 Studio, was a group of young illustrators and graphic designers. We have a mentor guiding us to produce and commercialize artworks combining painting, graphics, and calligraphy. My role was to assess the feasibility of supplying products and facilitating the activities from a marketing and business point of view. 1234 Studio, was a group of young illustrators and graphic designers. We have a mentor guiding us to produce and commercialize artworks combining painting, graphics, and calligraphy. My role was to assess the feasibility of supplying products and facilitating the activities from a marketing and business point of view.