Ashish Agrawal 💯
Director Digital Marketing at Egen- Claim this Profile
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Bio
Dixit Jasani
Ashish worked in Zycus Marketing and supported our Sales Organization through Digital Marketing initiatives. Ashish has always come across has highly customer focused and with sharp business understanding. He remained a very dependable business partner for us and delivered consistently through highly innovative marketing strategies.
Ronak Muchhala
It has always been a pleasure to work with Ashish. His knowledge & commitment to work has always inspired me. Ashish is an innovative thinker and his ability to find solutions to any given problem is commendable. Ashish has led the digital team at Zycus with great commitment and zest. I especially admire Ashish's ability to tackle challenges with a calm & a focused mind. I highly recommend Ashish to any employer looking to take their digital marketing to the next level.
Anita Bhat
Ashish is a unique combination of technical expertise with a great sense of business. Whenever I have gone to him with a business brief, he has always showcased how SEO could help clients from a business perspective which is such a rare skill in a highly technical field like Search Engine Optimization. Having said that, if he is approached from a technical challenge point of view, the ability to break down the problem and address it has got him accolades from across teams. A great professional to work with, An excellent leader, a super team player and a great guy to know both personally and professionally. Given an opportunity, would definitely want to work with him in future.
Dixit Jasani
Ashish worked in Zycus Marketing and supported our Sales Organization through Digital Marketing initiatives. Ashish has always come across has highly customer focused and with sharp business understanding. He remained a very dependable business partner for us and delivered consistently through highly innovative marketing strategies.
Ronak Muchhala
It has always been a pleasure to work with Ashish. His knowledge & commitment to work has always inspired me. Ashish is an innovative thinker and his ability to find solutions to any given problem is commendable. Ashish has led the digital team at Zycus with great commitment and zest. I especially admire Ashish's ability to tackle challenges with a calm & a focused mind. I highly recommend Ashish to any employer looking to take their digital marketing to the next level.
Anita Bhat
Ashish is a unique combination of technical expertise with a great sense of business. Whenever I have gone to him with a business brief, he has always showcased how SEO could help clients from a business perspective which is such a rare skill in a highly technical field like Search Engine Optimization. Having said that, if he is approached from a technical challenge point of view, the ability to break down the problem and address it has got him accolades from across teams. A great professional to work with, An excellent leader, a super team player and a great guy to know both personally and professionally. Given an opportunity, would definitely want to work with him in future.
Dixit Jasani
Ashish worked in Zycus Marketing and supported our Sales Organization through Digital Marketing initiatives. Ashish has always come across has highly customer focused and with sharp business understanding. He remained a very dependable business partner for us and delivered consistently through highly innovative marketing strategies.
Ronak Muchhala
It has always been a pleasure to work with Ashish. His knowledge & commitment to work has always inspired me. Ashish is an innovative thinker and his ability to find solutions to any given problem is commendable. Ashish has led the digital team at Zycus with great commitment and zest. I especially admire Ashish's ability to tackle challenges with a calm & a focused mind. I highly recommend Ashish to any employer looking to take their digital marketing to the next level.
Anita Bhat
Ashish is a unique combination of technical expertise with a great sense of business. Whenever I have gone to him with a business brief, he has always showcased how SEO could help clients from a business perspective which is such a rare skill in a highly technical field like Search Engine Optimization. Having said that, if he is approached from a technical challenge point of view, the ability to break down the problem and address it has got him accolades from across teams. A great professional to work with, An excellent leader, a super team player and a great guy to know both personally and professionally. Given an opportunity, would definitely want to work with him in future.
Dixit Jasani
Ashish worked in Zycus Marketing and supported our Sales Organization through Digital Marketing initiatives. Ashish has always come across has highly customer focused and with sharp business understanding. He remained a very dependable business partner for us and delivered consistently through highly innovative marketing strategies.
Ronak Muchhala
It has always been a pleasure to work with Ashish. His knowledge & commitment to work has always inspired me. Ashish is an innovative thinker and his ability to find solutions to any given problem is commendable. Ashish has led the digital team at Zycus with great commitment and zest. I especially admire Ashish's ability to tackle challenges with a calm & a focused mind. I highly recommend Ashish to any employer looking to take their digital marketing to the next level.
Anita Bhat
Ashish is a unique combination of technical expertise with a great sense of business. Whenever I have gone to him with a business brief, he has always showcased how SEO could help clients from a business perspective which is such a rare skill in a highly technical field like Search Engine Optimization. Having said that, if he is approached from a technical challenge point of view, the ability to break down the problem and address it has got him accolades from across teams. A great professional to work with, An excellent leader, a super team player and a great guy to know both personally and professionally. Given an opportunity, would definitely want to work with him in future.
Credentials
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How to Be Both Assertive and Likable
LinkedInDec, 2022- Nov, 2024 -
Google Analytics
GoogleJun, 2013- Nov, 2024 -
Google AdWords Search Advertising Certification
Google
Experience
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Egen
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United States
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IT Services and IT Consulting
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300 - 400 Employee
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Director Digital Marketing
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Jan 2023 - Present
Leading digital marketing at Egen Solutions Leading digital marketing at Egen Solutions
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EnKash - Asia's 1st & Smartest Spend Management Platform
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India
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Financial Services
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100 - 200 Employee
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Associate Director - Digital Marketing
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Jun 2022 - Nov 2022
BuldingthefullfunnelmarketingtechstackforEnKash ▪ Agency evaluation and selection to reach the next stage in the company growth cycle. ▪ Scaled Linkedin Ads to spends of INR 20 lakhs/month with positive ROI. Initiated Google Ads to scale growth. ▪ Organic Traffic has increased by 120% MoM on account of an effective content strategy in place ▪ Migration from ActiveCampaign to Webengage as part of Marketing Automation initiative to increase conversion rate BuldingthefullfunnelmarketingtechstackforEnKash ▪ Agency evaluation and selection to reach the next stage in the company growth cycle. ▪ Scaled Linkedin Ads to spends of INR 20 lakhs/month with positive ROI. Initiated Google Ads to scale growth. ▪ Organic Traffic has increased by 120% MoM on account of an effective content strategy in place ▪ Migration from ActiveCampaign to Webengage as part of Marketing Automation initiative to increase conversion rate
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NPCI International Payments Limited (NIPL)
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India
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Financial Services
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1 - 100 Employee
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Incharge Marketing - International Business
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Aug 2021 - Jun 2022
•Marketing strategy to drive Internationalization of digital payment solutions such as UPI & RuPay •Event Research and Participation to increase visibility for India success story on digital payments •Planning a separate NPCI International website to cater to a global audience •Content Planning and creation – Co-branded Whitepapers, research reports, case studies, etc. to position NPCI as a thought leader internationally and aid in business development. •Marketing strategy to drive Internationalization of digital payment solutions such as UPI & RuPay •Event Research and Participation to increase visibility for India success story on digital payments •Planning a separate NPCI International website to cater to a global audience •Content Planning and creation – Co-branded Whitepapers, research reports, case studies, etc. to position NPCI as a thought leader internationally and aid in business development.
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Zycus
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United States
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Software Development
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700 & Above Employee
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Head of Digital Marketing & Strategy
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May 2018 - Aug 2021
Leading digital marketing strategy, paid advertising & promotion, inbound marketing, account based marketing, content creation, marketing automation, social media management at Zycus worldwide •Ideating Digital Marketing Strategy as well as ensuring execution for Zycus global marketing comprising of 20 countries worldwide •ROI increased from 5x to 7.3x on the digital spends within a span of 1 year •Blog traffic has seen an increase of 150% Y-o-Y and the website traffic has increased by 28% Y-o-Y •Planning and budgetary control of all digital marketing activities •Managing a team of 20 people responsible for digital marketing campaigns across diverse channels
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Condé Nast India
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India
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Book and Periodical Publishing
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200 - 300 Employee
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Senior Manager - Digital Marketing
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Dec 2017 - Apr 2018
Leading all customer acquisition digital marketing projects across all 4 Conde Nast India Brands - Vogue, GQ, Conde Nast Traveller & Architectural Digest •Ideated and executed digital marketing campaigns for magazine subscriptions which helped increased paid subscriptions by 70% in a span of 2 months. •Working on diverse projects such as subscriptions, Vogue Portfolio, Vogue Wedding Company, Native Advertising etc. •Handling 2 agencies and working with a team of 7 people to ideate and execute marketing campaigns.
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Webbutterjam Digital Solutions Private Limited
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India
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Advertising Services
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1 - 100 Employee
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Associate Director - Digital Marketing
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Feb 2016 - Dec 2017
Responsible for providing end-to-end digital marketing consulting and advisory services to clients in diverse industries and domains. •End-to-End Digital Marketing Strategy Consultant for emerging startups as well as large companies •Initiated the Search Engine Optimization (SEO) Digital Marketing Solution in the organization •Sustained increases in traffic and conversions, 30% Y-o-Y directly affecting the overall site engagement and revenue •Crafted the digital marketing strategy for clients at various stages of their digital marketing maturity •Usage of Web Analytics to ensure performance driven optimization – Worked with various tools such as Google Analytics, Firebase, Localytics etc. •Google Adwords and Paid Social Media Advertising campaigns for various clients utlizing Social Media channels such as Facebook, Instagram, etc. •Proposal Creation for Business development efforts in the organization
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iQuanti
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United States
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Advertising Services
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500 - 600 Employee
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Digital Marketing Manager
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Jun 2013 - Jan 2016
• Managing the digital acquisition portfolios of large Fortune 500 US based clients • Involved in all phases of the project from business development to crafting the digital strategy and roadmap for the client, setting goals and ensuring a plan that would enable those goals • Increase in organic traffic and conversions by 25-30% (on average) for acquisition based digital projects bringing direct revenue to client and having a business impact • Spearheading the inbound marketing team of 20+ people for various projects and adding new sub teams such as content marketing, presales, etc. • Client Engagement and Account Management - Handling all aspects of client communication • Regular contributor to the in house product for optimizing digital intiatives • Growing new business by playing a proactive part in opportunity identification and proposal creation • Showcasing impact of various activities through insightful dashboards and presentations • Keeping abreast of the latest industry developments by following popular digital blogs & publications
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Syntel
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United States
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Information Technology & Services
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700 & Above Employee
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Project Manager
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Jun 2010 - Jun 2013
• Part of Syntel Young Leadership Program • Managing a wide portfolio of applications for a large Fortune 500 financial services client • Creating RFI/RFP responses and pre sales • Mobility Solutions and Social Media Analytics • Efficiency improvements in supply chain to reduce bench and external recruitment • Participation in annual Strategic Planning for 2011-2013 • Managing a team of 30+ professionals • Part of Syntel Young Leadership Program • Managing a wide portfolio of applications for a large Fortune 500 financial services client • Creating RFI/RFP responses and pre sales • Mobility Solutions and Social Media Analytics • Efficiency improvements in supply chain to reduce bench and external recruitment • Participation in annual Strategic Planning for 2011-2013 • Managing a team of 30+ professionals
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Heinz India Pvt. Ltd
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Mumbai Area, India
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Market Research Analyst
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Apr 2009 - Jun 2009
• Study Shopper Behavior and recommend product placement in various formats of Modern Trade • Sample study done in 10+ stores within 2 months • Conducted primary research, analysis and formulated a product placement strategy • Study Shopper Behavior and recommend product placement in various formats of Modern Trade • Sample study done in 10+ stores within 2 months • Conducted primary research, analysis and formulated a product placement strategy
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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System Engineer
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Aug 2005 - Apr 2008
• Module Leader for projects in different business domains such as Telecom , Manufacturing and FMCG • Software Development in Microsoft technologies such as .NET and SharePoint Server 2007 • Awarded Star Performer • Module Leader for projects in different business domains such as Telecom , Manufacturing and FMCG • Software Development in Microsoft technologies such as .NET and SharePoint Server 2007 • Awarded Star Performer
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Education
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2008 - 2010
Indian Institute of Management, Indore
PGDM, Systems & Marketing -
2001 - 2005
University of Mumbai
B.E, Computer Engineering -
1989 - 1999
St. Anne's High School
Community
