ashish sood
Bicycle Mayor Gurugram at BYCS- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Bio
Chinmay Mesaria
Ashish is the quintessential smart worker. Results oriented and a quick learner - he is always in charge of the situation. During his initial months at HP, Ashish worked on a Global real estate project which had a demanding client and sharp deadlines. it would have been easy to kick back and let someone else take the heat , but Ashish stepped up to take charge of the situation. he stayed calm, put in the long hours, worked intelligently and turned around the project in time to the delight of the customer. Ashish also has great people skills, always willing to collaborate with team members managing tricky waters. This makes him a natural leader and a great asset to any team . I wish Ashish all the best in his future endeavors!
Malvika Jain
Ashish has been instrumental in implementing the cycling revolution in India. He led his team to organize MTB Himalaya, a world-class cycling event in India. They extended their expeditions over the harsh terrain of Spiti as well. Ashish led the event’s operations and communication with world no.9 cyclist Luis Pinto participating in the last edition. Ashish also scored a partnership with Discovery channel for his event and brought together a team of documentary film makers to cover it. The best part however is that Ashish has been there in person for the cyclists at each part of the event, even lending his earphones when needed. He is a genuine and caring person who studied in New York and then returned to Shimla and worked towards the economic progress of his hometown and community by holding MTB Himalaya. He is truly a trailblazer and storm-maker.
Chinmay Mesaria
Ashish is the quintessential smart worker. Results oriented and a quick learner - he is always in charge of the situation. During his initial months at HP, Ashish worked on a Global real estate project which had a demanding client and sharp deadlines. it would have been easy to kick back and let someone else take the heat , but Ashish stepped up to take charge of the situation. he stayed calm, put in the long hours, worked intelligently and turned around the project in time to the delight of the customer. Ashish also has great people skills, always willing to collaborate with team members managing tricky waters. This makes him a natural leader and a great asset to any team . I wish Ashish all the best in his future endeavors!
Malvika Jain
Ashish has been instrumental in implementing the cycling revolution in India. He led his team to organize MTB Himalaya, a world-class cycling event in India. They extended their expeditions over the harsh terrain of Spiti as well. Ashish led the event’s operations and communication with world no.9 cyclist Luis Pinto participating in the last edition. Ashish also scored a partnership with Discovery channel for his event and brought together a team of documentary film makers to cover it. The best part however is that Ashish has been there in person for the cyclists at each part of the event, even lending his earphones when needed. He is a genuine and caring person who studied in New York and then returned to Shimla and worked towards the economic progress of his hometown and community by holding MTB Himalaya. He is truly a trailblazer and storm-maker.
Chinmay Mesaria
Ashish is the quintessential smart worker. Results oriented and a quick learner - he is always in charge of the situation. During his initial months at HP, Ashish worked on a Global real estate project which had a demanding client and sharp deadlines. it would have been easy to kick back and let someone else take the heat , but Ashish stepped up to take charge of the situation. he stayed calm, put in the long hours, worked intelligently and turned around the project in time to the delight of the customer. Ashish also has great people skills, always willing to collaborate with team members managing tricky waters. This makes him a natural leader and a great asset to any team . I wish Ashish all the best in his future endeavors!
Malvika Jain
Ashish has been instrumental in implementing the cycling revolution in India. He led his team to organize MTB Himalaya, a world-class cycling event in India. They extended their expeditions over the harsh terrain of Spiti as well. Ashish led the event’s operations and communication with world no.9 cyclist Luis Pinto participating in the last edition. Ashish also scored a partnership with Discovery channel for his event and brought together a team of documentary film makers to cover it. The best part however is that Ashish has been there in person for the cyclists at each part of the event, even lending his earphones when needed. He is a genuine and caring person who studied in New York and then returned to Shimla and worked towards the economic progress of his hometown and community by holding MTB Himalaya. He is truly a trailblazer and storm-maker.
Chinmay Mesaria
Ashish is the quintessential smart worker. Results oriented and a quick learner - he is always in charge of the situation. During his initial months at HP, Ashish worked on a Global real estate project which had a demanding client and sharp deadlines. it would have been easy to kick back and let someone else take the heat , but Ashish stepped up to take charge of the situation. he stayed calm, put in the long hours, worked intelligently and turned around the project in time to the delight of the customer. Ashish also has great people skills, always willing to collaborate with team members managing tricky waters. This makes him a natural leader and a great asset to any team . I wish Ashish all the best in his future endeavors!
Malvika Jain
Ashish has been instrumental in implementing the cycling revolution in India. He led his team to organize MTB Himalaya, a world-class cycling event in India. They extended their expeditions over the harsh terrain of Spiti as well. Ashish led the event’s operations and communication with world no.9 cyclist Luis Pinto participating in the last edition. Ashish also scored a partnership with Discovery channel for his event and brought together a team of documentary film makers to cover it. The best part however is that Ashish has been there in person for the cyclists at each part of the event, even lending his earphones when needed. He is a genuine and caring person who studied in New York and then returned to Shimla and worked towards the economic progress of his hometown and community by holding MTB Himalaya. He is truly a trailblazer and storm-maker.
Credentials
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11.550x: Leveraging Urban Mobility Disruptions to Create Better Cities
Massachusetts Institute of TechnologyJul, 2020- Nov, 2024
Experience
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BYCS
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Netherlands
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Non-profit Organizations
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1 - 100 Employee
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Bicycle Mayor Gurugram
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Jul 2023 - Present
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Hero Lectro E-Cycles (A Division of Hero Cycles Ltd)
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India
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Manufacturing
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1 - 100 Employee
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Head of strategy and Product Development - EBikes and Premium Bikes
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Jun 2023 - Present
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Hero Cycles Ltd
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India
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Manufacturing
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500 - 600 Employee
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Urban Mobility Consultant
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May 2021 - Present
Responsible for liaison between various actors including government agencies, think tanks, Municipal corporations and other civil society bodies/members, in order to influence faster adoption of cycling as a mode of transport.
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Head of New Product Development and Marketing - Premium Bike Segment
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Nov 2016 - Present
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Global Product management
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Jul 2020 - Jul 2023
Lead - component selection for Hero Cycles premium bikes ,Insync , Firefox with an objective of optimising the global supply chain
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Himalayan Adventure Sports & Tourism Promotion Association
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India
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Non-profit Organization Management
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1 - 100 Employee
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Director - Strategy and Communications
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Mar 2012 - Present
I head strategy and marketing communications at Asia's oldest, Mountain Biking race, the MTB Himalaya I am responsible for increasing the brand equity of our organization as well as our products. At HASTPA I am responsible for driving the Marketing, positioning and communications strategy for the organization. I am the co-founder of the event MTB Shimla . I am also the co-founder of HASTPA MTB School Programs. Responsible for development of the program structure as well the content I… Show more I head strategy and marketing communications at Asia's oldest, Mountain Biking race, the MTB Himalaya I am responsible for increasing the brand equity of our organization as well as our products. At HASTPA I am responsible for driving the Marketing, positioning and communications strategy for the organization. I am the co-founder of the event MTB Shimla . I am also the co-founder of HASTPA MTB School Programs. Responsible for development of the program structure as well the content I am also responsible for formulating strategy directed towards making HASTPA a self sustainable organization by establishing some key relationships. Currently working very closely with our partners and making sure we deliver optimum levels of publicity and brand equity for them Show less I head strategy and marketing communications at Asia's oldest, Mountain Biking race, the MTB Himalaya I am responsible for increasing the brand equity of our organization as well as our products. At HASTPA I am responsible for driving the Marketing, positioning and communications strategy for the organization. I am the co-founder of the event MTB Shimla . I am also the co-founder of HASTPA MTB School Programs. Responsible for development of the program structure as well the content I… Show more I head strategy and marketing communications at Asia's oldest, Mountain Biking race, the MTB Himalaya I am responsible for increasing the brand equity of our organization as well as our products. At HASTPA I am responsible for driving the Marketing, positioning and communications strategy for the organization. I am the co-founder of the event MTB Shimla . I am also the co-founder of HASTPA MTB School Programs. Responsible for development of the program structure as well the content I am also responsible for formulating strategy directed towards making HASTPA a self sustainable organization by establishing some key relationships. Currently working very closely with our partners and making sure we deliver optimum levels of publicity and brand equity for them Show less
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Insync Bikes Limited
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United Kingdom
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Sporting Goods
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1 - 100 Employee
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Head of marketing and strategy
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Feb 2022 - Apr 2023
Insync( formerly avocet sports) is a group company of hero cycles and operates primarily in United Kingdom. Im leading marketing , product and supply chain strategy, for this arm of the business with an objective of consolidating the supply chain strength of the hero group to deliver best in class value for the consumers in UK. Insync( formerly avocet sports) is a group company of hero cycles and operates primarily in United Kingdom. Im leading marketing , product and supply chain strategy, for this arm of the business with an objective of consolidating the supply chain strength of the hero group to deliver best in class value for the consumers in UK.
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Supply Chain Management Consultant / Corporate Strategy
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May 2011 - Jun 2013
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D'Youville University
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United States
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Higher Education
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400 - 500 Employee
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Consultant
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Jan 2010 - Apr 2011
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Business Consultant
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Jan 2010 - May 2010
• Performed comprehensive technology and market research, formed the business and marketing model. Prepared a Market research report on the Alzheimer’s drug market, forecasting trends in treatment, %increase in market size using forecasting models self-coded in Excel.Researched industry journals, technical papers, analyst reports and information databases, proposed key insights and alternate industrial applications to proprietary technology. • Formed the business proposal and PowerPoint… Show more • Performed comprehensive technology and market research, formed the business and marketing model. Prepared a Market research report on the Alzheimer’s drug market, forecasting trends in treatment, %increase in market size using forecasting models self-coded in Excel.Researched industry journals, technical papers, analyst reports and information databases, proposed key insights and alternate industrial applications to proprietary technology. • Formed the business proposal and PowerPoint presentation to present to potential angel investors at a NY state competitive event organized by UNYTECH in Syracuse. This proposal will also be submitted to STTR & SBIR for grants. Show less • Performed comprehensive technology and market research, formed the business and marketing model. Prepared a Market research report on the Alzheimer’s drug market, forecasting trends in treatment, %increase in market size using forecasting models self-coded in Excel.Researched industry journals, technical papers, analyst reports and information databases, proposed key insights and alternate industrial applications to proprietary technology. • Formed the business proposal and PowerPoint… Show more • Performed comprehensive technology and market research, formed the business and marketing model. Prepared a Market research report on the Alzheimer’s drug market, forecasting trends in treatment, %increase in market size using forecasting models self-coded in Excel.Researched industry journals, technical papers, analyst reports and information databases, proposed key insights and alternate industrial applications to proprietary technology. • Formed the business proposal and PowerPoint presentation to present to potential angel investors at a NY state competitive event organized by UNYTECH in Syracuse. This proposal will also be submitted to STTR & SBIR for grants. Show less
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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Systems Engineer/Business Analyst
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Nov 2008 - Jul 2009
•Worked with different projects and clients in the industry to gather requirements and expand existing solution to new client needs. • Translated business needs into IT solutions through Use Cases and ER diagram and Data Flow Diagramming • Worked with developers to develop database schema and data requirements •Worked with different projects and clients in the industry to gather requirements and expand existing solution to new client needs. • Translated business needs into IT solutions through Use Cases and ER diagram and Data Flow Diagramming • Worked with developers to develop database schema and data requirements
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Bharat Sanchar Nigam Limited
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Telecommunications
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700 & Above Employee
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Engineering Intern
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Dec 2006 - Jan 2007
• Underwent training in GSM mobile technology at Bangalore and Chandigarh, India • Developed macros in Excel for fault reporting of BTS from 3 states catering over 5 million people • Underwent training in GSM mobile technology at Bangalore and Chandigarh, India • Developed macros in Excel for fault reporting of BTS from 3 states catering over 5 million people
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Education
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2020 - 2020
Massachusetts Institute of Technology
Certification, Urban mobility disruptions -
2009 - 2010
University at Buffalo
MS, Supply Chain and Operations Management -
2004 - 2008
Jaypee University of Information Technology
BS, Computer Science
Community
