Brand and Marketing Lead - Data Center

• Dec 2021 - Present

Senior Manager - Brand and Marketing

• May 2019 - Aug 2021

Product Marketing Manager

• Nov 2017 - May 2019

Associate Product Marketing Manager

• Jun 2014 - Nov 2017

Function : Product Management and Marketing Responsibilities: • In-depth analysis of current market trends and customer needs in different industries through primary and secondary research to assess opportunities and present the information to concerned stakeholders. • Take ownership of the product and identify the product roadmap for the next release by doing SWOT analysis of Newgen products and competition and by analyzing the market trends. • Break down the product roadmap into small chunks of functionality, turn these functionalities into user stories, prioritize those stories in collaboration with engineering team and finally create the product backlog for each sprint. • Create Market and Product (functional & non-functional) Requirements Document. • Create product positioning, brochure, presentations, whitepaper, website content and other collaterals for the assigned product line. • Formulate go-to-market (GTM) strategies for new product launch. • Create battle cards (Documents and Presentations) for sales enablement through competitive analysis of Newgen IT products against the market leaders by conducting primary and secondary research. • Collaboration with several teams like Development team, Sales & Marketing, COE’s, Pre-sales and Partners across the globe to gain insights on several aspects of product and to create go-to-market plan. • Engage and leverage various analysts like Gartner and Forrester for advisory services and enquiries regarding better understanding of market trends, customer needs and competition. • Maintain/Improve positioning of Newgen products in reports like Gartner Magic Quadrant (MQ) and Forrester Wave by preparing RFI responses and delivering product demos to various analysts.

MBA

• Jul 2012 - May 2014

Joined Department Of Management Studies, IIT Roorkee for a regular two-year MBA program in Marketing and IT. Joined Department Of Management Studies, IIT Roorkee for a regular two-year MBA program in Marketing and IT.

Network Engineer- Specialist

• Mar 2011 - Jun 2012

Project - TelePresence (World’s best Cisco Video Conferencing technology) Roles and Responsibilities: • My role was of a L2 engineer. Configured and troubleshooted TelePresence and Network devices. Conducted knowledge sessions on TelePresence technology. •Interacted with top management executives to know their problems related to TelePresence technology. Done the detailed analysis of the given problems and risks involved with the technology processes and provided solutions that helped them in transforming their business processes related to this technology.

Senior Analyst- Networks

• Feb 2010 - Feb 2011

Project - TelePresence (World’s best Cisco Video Conferencing technology) Roles and Responsibilities: • Troubleshooted various Telepresence and network devices. • Worked with Cisco TAC and various clients for resolving Hardware/Software failure issues related to Telepresence and network devices. Project - TelePresence (World’s best Cisco Video Conferencing technology) Roles and Responsibilities: • Troubleshooted various Telepresence and network devices. • Worked with Cisco TAC and various clients for resolving Hardware/Software failure issues related to Telepresence and network devices.

Associate - Data Services

• Mar 2009 - Feb 2010

Project – Google Street view Roles and Responsibilities: • Worked at client side – Google India. • Worked as a Quality Analyst in which my role was to check the Quality of the aligned business listings to Street View Imagery which help us to achieve accurate Geo-coding for Businesses where street view is available. Project – Google Street view Roles and Responsibilities: • Worked at client side – Google India. • Worked as a Quality Analyst in which my role was to check the Quality of the aligned business listings to Street View Imagery which help us to achieve accurate Geo-coding for Businesses where street view is available.