Experience

Propel

• United States
• Advertising Services

• VP Business Dev & Growth Marketing

  • Apr 2023 - Present

  Gurugram, Haryana, India In this role - - My focus is on driving business growth by introducing small businesses to the immense benefits through implementing and integrating Automated and AI enabled "Propel" products. - Propel offers in managing online reviews, enhancing reputation, and attracting new customers effortlessly. - By effectively demonstrating the platform's features, I aim to empower businesses to make informed decisions that positively impact their operations and overall success. - With a… Show more In this role - - My focus is on driving business growth by introducing small businesses to the immense benefits through implementing and integrating Automated and AI enabled "Propel" products. - Propel offers in managing online reviews, enhancing reputation, and attracting new customers effortlessly. - By effectively demonstrating the platform's features, I aim to empower businesses to make informed decisions that positively impact their operations and overall success. - With a commitment to delivering exceptional customer experiences, I strive to help businesses achieve their growth objectives and thrive in today's competitive market. - Will be heading Business Expansion in India and US markets. Show less



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Regional Marketing Lead & GTM (Nokia Mobiles at HMD Global)

  • Jan 2020 - Feb 2023

  Gurgaon, Haryana • Build integrated marketing plans and maintain consistency across an immense network of smartphone touch points – GT & ROT & priority stores. • Develop a GTM vision, strategy, action, and timelines for smart, feature phones & tablets from launch to sustenance with the agreed MOPEX budget. • Led cross-functional teams across Product, Marketing, Finance and Pricing, Sales, Distribution, Alliances, etc. | Stitch functional plans in alignment with overall GTM strategy. • Spearheading… Show more • Build integrated marketing plans and maintain consistency across an immense network of smartphone touch points – GT & ROT & priority stores. • Develop a GTM vision, strategy, action, and timelines for smart, feature phones & tablets from launch to sustenance with the agreed MOPEX budget. • Led cross-functional teams across Product, Marketing, Finance and Pricing, Sales, Distribution, Alliances, etc. | Stitch functional plans in alignment with overall GTM strategy. • Spearheading digital marketing initiatives for improving Omnichannel strategies by using Geo-Targeted & Geo Fenced online advertising via Google My Business (GMB), social media platforms, lead gen activities, and OBD for generating footfall. • Utilize ATL & BTL channels effectively at stages of product’s life cycle to educate benefits, create awareness through mediums including radio, print, billboards and other initiatives. • Cluster led BTL hyperlocal brand activations to support various retail formats & festivals to drive efficiency – Promoter and Non-Promoter stores. Half yearly / Yearly Offline marketing strategy and Calendar – consists of New Launches, festivals and Major regional partner tie ups. • Drive Brand hygiene across touch points by designing world class retail journey plans that deliver an immersive consumer experience and maintain the consistency through a highly effective VM team. • Leading & collaborating effectively with global retail marketing team, in-house design team, and externally across agencies to deliver the desired output. • Bagged “Corporate Circle Award” for meticulous planning and flawless execution of Nokia Saathi (Trade Marketing Program) in Q'4'21 for 10k premium sellers. • Conceptualized and actioned the retail visibility across ~20k smartphone-selling outlets in less than 100 days making the market ready for the festival.

• Regional Business Manager (Nokia Phones)

  • Dec 2016 - Jan 2020

  Delhi | Rajasthan • Developed roadmap for partners and market and strategies to promote successful product launches. • Achieved highest contribution among regions (20%) in 2017 by increasing share of high-profit sales by uncover potential target areas, markets, and industries. • Worked closely with ROT & channel partners on Joint Business Plans (JBP) to plan monthly and quarterly deliverables including marketing promotion and cluster activations. • Exceeded targets by building, directing, and motivating… Show more • Developed roadmap for partners and market and strategies to promote successful product launches. • Achieved highest contribution among regions (20%) in 2017 by increasing share of high-profit sales by uncover potential target areas, markets, and industries. • Worked closely with ROT & channel partners on Joint Business Plans (JBP) to plan monthly and quarterly deliverables including marketing promotion and cluster activations. • Exceeded targets by building, directing, and motivating high-performing sales team. • Monitored competitive activity and market conditions to provide feedback to management. • Coordinated & organized Fan meets across the Delhi chapter to engage and onboard Nokia fans (much-appreciated event). Participated in college fests (SRCC, NSUT, Dunes Music Festival) for promoting Nokia devices among millennials.



Microsoft Corporation India Pvt. Ltd.

• Manager Sales (Channel & E-Commerce)

  • Apr 2014 - Nov 2016

  Gurgaon • Drive sale of Microsoft Devices (Lumia Handsets, Surface Tablets, Xbox, Office 365) business in the territory. • Defining and driving partnerships with Ecommerce partners [Snapdeal, Paytm, Shopclues] for both consumer and B2B business via direct selling. • Driving business through all sales channels that include Online, Branded stores, Multi brand outlets, B2B customers & enterprise sales. • Boosted market share by establishing sales and distribution channels and solidifying sales… Show more • Drive sale of Microsoft Devices (Lumia Handsets, Surface Tablets, Xbox, Office 365) business in the territory. • Defining and driving partnerships with Ecommerce partners [Snapdeal, Paytm, Shopclues] for both consumer and B2B business via direct selling. • Driving business through all sales channels that include Online, Branded stores, Multi brand outlets, B2B customers & enterprise sales. • Boosted market share by establishing sales and distribution channels and solidifying sales partnerships. • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings. • Earned “Signature Club” award for overall business performance and brand visibility in Q3'14. • Achieved 100% Revenue target for FY15 & FY16 consecutively and received an award from Kevin Turner (Microsoft Global COO). Show less



OnMobile Global Ltd

• Business Manager (Product Management | Account Management)

  • May 2012 - Apr 2014

  Gurgaon, India I was part of Business team & was responsible for driving end to end Value Added Services, Content & New Product Development for non-voice business, across all screens - Mobile, Computer using platforms like IVR, USSD, WAP, Web & Text. - Managing an overall portfolio of approx INR 600mn annually. - Revenue Realization and Enhancement - Customer profiling and Target marketing - Digital Marketing - Strategically collaborated with Account, Business Operations, Tech, Marketing… Show more I was part of Business team & was responsible for driving end to end Value Added Services, Content & New Product Development for non-voice business, across all screens - Mobile, Computer using platforms like IVR, USSD, WAP, Web & Text. - Managing an overall portfolio of approx INR 600mn annually. - Revenue Realization and Enhancement - Customer profiling and Target marketing - Digital Marketing - Strategically collaborated with Account, Business Operations, Tech, Marketing, Analytics and other cross functional teams to : 1) Prioritize product requirements 2) Create a smooth, seamless customer experience 3) Define a road-map for delivery of product features - Working closely with categories to analyse business requirements and study the VAS ecosystem 1) Write PRDs and collate PRDs from product counterparts. 2) Product Management 3) Stakeholder Management 4) Liaison with engineering and delivery teams to driving execution. 5) Build launch plan by co-ordinating with product & account teams. Few Projects & Initiatives – 1. Ananya project an m-governance initiative by Melinda Gates Foundation 2. Launch of Manchester United Pack for Airtel Subscribers 3. Launch of VAS Cricket pack in Retail for UPW Subscribers 4. Customer acquisition through Digital Marketing & reducing cost of acquisition 5. WAP Contest – an extension of Voice & SMS Contest Show less



HCL Enterprise

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Manager Sales & Marketing (B2B, MT, Channel Sales)

  • Jun 2006 - Apr 2012

  Haryana



Toyota Kirloskar Motor

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Summer Intern

  • May 2005 - Jul 2005

  Worked on a live project for three months with Toyota in the Export-Logistics Department, as a part of my MBA course curriculum. Designed & developed an optimized model for Toyota Kirloskar Motor, Bangalore, which was on “Improvement in Material Issuing System; to reach maximum accuracy level in accountability of material issued to the lines”.