Ash Giddings
Product Manager at Maxava- Claim this Profile
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Bio
Carole Chandler
I have worked with Ash for more than 9 years and on many different projects and have found him to be someone you can really rely upon to do a great job. Ash has that rare talent; he is a highly technical person with a wealth of expertise in IT, yet he is also a great communicator and writer. He is in tune with our customers and whether is he speaking at an operational level to support staff or to IT Directors or CIOs - he is highly professional, a good listener and has excellent analytical skills. I particularly like the way he brings a fresh approach to tackling quite complex problems and have seen this first hand with some of our bigger accounts. He is "Mr Preparation" ; always well organised in advance to ensure that all parties get the most out of any engagement, whether it’s a customer review meeting , an event, a formal presentation or an internal meeting, where for example, we need a lot of technical research doing before making an important business decision. I have enjoyed visiting customers and attending IT industry user events and conferences with Ash. He is an accomplished speaker so is well known and well respected by his peer group in the IBM i industry. He has embraced the new role of Product Marketing Manager and was the obvious choice to take on the job and use his background to really make it work for the business. In this role he has forged closer relationships with our partners and our customers and formed important new links with user groups and IBM. Ash has also defined a clear structure and process for launching and promoting new products so that all teams at Halcyon work to maximum efficiency. On a personal level he is good to have around, he has tremendous team spirit and a great sense of humour and I have enjoyed working alongside him to expand the business internationally and grow our revenues. I have also learned a lot about Sheffield United FC !
John Dominic, MBA
Ash and I worked together for many years at Halcyon Software, where he managed the Technical Services team in delivering various support services to the US around the clock. Ash played an instrumental in getting all of our high profile accounts off the ground and fully transitioning them from pre to post sales delivery. He was always in the know on the various product sets, competitive stats and creative ways to turn customer problems into selling opportunities. Ash is a talented co-worker whose experience and demeanor can settle a lot of nerves, and make the customer experience that much better.
Carole Chandler
I have worked with Ash for more than 9 years and on many different projects and have found him to be someone you can really rely upon to do a great job. Ash has that rare talent; he is a highly technical person with a wealth of expertise in IT, yet he is also a great communicator and writer. He is in tune with our customers and whether is he speaking at an operational level to support staff or to IT Directors or CIOs - he is highly professional, a good listener and has excellent analytical skills. I particularly like the way he brings a fresh approach to tackling quite complex problems and have seen this first hand with some of our bigger accounts. He is "Mr Preparation" ; always well organised in advance to ensure that all parties get the most out of any engagement, whether it’s a customer review meeting , an event, a formal presentation or an internal meeting, where for example, we need a lot of technical research doing before making an important business decision. I have enjoyed visiting customers and attending IT industry user events and conferences with Ash. He is an accomplished speaker so is well known and well respected by his peer group in the IBM i industry. He has embraced the new role of Product Marketing Manager and was the obvious choice to take on the job and use his background to really make it work for the business. In this role he has forged closer relationships with our partners and our customers and formed important new links with user groups and IBM. Ash has also defined a clear structure and process for launching and promoting new products so that all teams at Halcyon work to maximum efficiency. On a personal level he is good to have around, he has tremendous team spirit and a great sense of humour and I have enjoyed working alongside him to expand the business internationally and grow our revenues. I have also learned a lot about Sheffield United FC !
John Dominic, MBA
Ash and I worked together for many years at Halcyon Software, where he managed the Technical Services team in delivering various support services to the US around the clock. Ash played an instrumental in getting all of our high profile accounts off the ground and fully transitioning them from pre to post sales delivery. He was always in the know on the various product sets, competitive stats and creative ways to turn customer problems into selling opportunities. Ash is a talented co-worker whose experience and demeanor can settle a lot of nerves, and make the customer experience that much better.
Carole Chandler
I have worked with Ash for more than 9 years and on many different projects and have found him to be someone you can really rely upon to do a great job. Ash has that rare talent; he is a highly technical person with a wealth of expertise in IT, yet he is also a great communicator and writer. He is in tune with our customers and whether is he speaking at an operational level to support staff or to IT Directors or CIOs - he is highly professional, a good listener and has excellent analytical skills. I particularly like the way he brings a fresh approach to tackling quite complex problems and have seen this first hand with some of our bigger accounts. He is "Mr Preparation" ; always well organised in advance to ensure that all parties get the most out of any engagement, whether it’s a customer review meeting , an event, a formal presentation or an internal meeting, where for example, we need a lot of technical research doing before making an important business decision. I have enjoyed visiting customers and attending IT industry user events and conferences with Ash. He is an accomplished speaker so is well known and well respected by his peer group in the IBM i industry. He has embraced the new role of Product Marketing Manager and was the obvious choice to take on the job and use his background to really make it work for the business. In this role he has forged closer relationships with our partners and our customers and formed important new links with user groups and IBM. Ash has also defined a clear structure and process for launching and promoting new products so that all teams at Halcyon work to maximum efficiency. On a personal level he is good to have around, he has tremendous team spirit and a great sense of humour and I have enjoyed working alongside him to expand the business internationally and grow our revenues. I have also learned a lot about Sheffield United FC !
John Dominic, MBA
Ash and I worked together for many years at Halcyon Software, where he managed the Technical Services team in delivering various support services to the US around the clock. Ash played an instrumental in getting all of our high profile accounts off the ground and fully transitioning them from pre to post sales delivery. He was always in the know on the various product sets, competitive stats and creative ways to turn customer problems into selling opportunities. Ash is a talented co-worker whose experience and demeanor can settle a lot of nerves, and make the customer experience that much better.
Carole Chandler
I have worked with Ash for more than 9 years and on many different projects and have found him to be someone you can really rely upon to do a great job. Ash has that rare talent; he is a highly technical person with a wealth of expertise in IT, yet he is also a great communicator and writer. He is in tune with our customers and whether is he speaking at an operational level to support staff or to IT Directors or CIOs - he is highly professional, a good listener and has excellent analytical skills. I particularly like the way he brings a fresh approach to tackling quite complex problems and have seen this first hand with some of our bigger accounts. He is "Mr Preparation" ; always well organised in advance to ensure that all parties get the most out of any engagement, whether it’s a customer review meeting , an event, a formal presentation or an internal meeting, where for example, we need a lot of technical research doing before making an important business decision. I have enjoyed visiting customers and attending IT industry user events and conferences with Ash. He is an accomplished speaker so is well known and well respected by his peer group in the IBM i industry. He has embraced the new role of Product Marketing Manager and was the obvious choice to take on the job and use his background to really make it work for the business. In this role he has forged closer relationships with our partners and our customers and formed important new links with user groups and IBM. Ash has also defined a clear structure and process for launching and promoting new products so that all teams at Halcyon work to maximum efficiency. On a personal level he is good to have around, he has tremendous team spirit and a great sense of humour and I have enjoyed working alongside him to expand the business internationally and grow our revenues. I have also learned a lot about Sheffield United FC !
John Dominic, MBA
Ash and I worked together for many years at Halcyon Software, where he managed the Technical Services team in delivering various support services to the US around the clock. Ash played an instrumental in getting all of our high profile accounts off the ground and fully transitioning them from pre to post sales delivery. He was always in the know on the various product sets, competitive stats and creative ways to turn customer problems into selling opportunities. Ash is a talented co-worker whose experience and demeanor can settle a lot of nerves, and make the customer experience that much better.
Credentials
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CEAC Member
IBMMay, 2023- Nov, 2024 -
CEAC Member 2023
Common EuropeMay, 2023- Nov, 2024 -
IBM Redbooks Silver Author
IBMFeb, 2023- Nov, 2024 -
IBM Champion - 3 Year Milestone
IBMJan, 2023- Nov, 2024 -
IBM Champion 2023
IBMJan, 2023- Nov, 2024 -
IBM Champion 2022
IBMJan, 2022- Nov, 2024 -
IBM Champion 2021
IBMJan, 2021- Nov, 2024 -
Membership
AIPMM The Association of International Product Marketing and ManagementJan, 2017- Nov, 2024 -
ITIL Foundation
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PRINCE2 Foundation
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Experience
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Maxava
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United States
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Software Development
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1 - 100 Employee
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Product Manager
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Sep 2021 - Present
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Skytap
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Cloud Solutions Architect
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Jun 2021 - Sep 2021
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HelpSystems
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United States
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Software Development
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100 - 200 Employee
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Senior Solutions Engineer
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Dec 2018 - May 2021
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Product Manager
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Apr 2015 - Nov 2018
Reporting to the Director of EMEA Technical Services, I assumed the role of Product Manager shortly after HelpSystems acquired Halcyon Software. I managed the product development process from concept through to release including competitive analysis, workload prioritization, product release planning, working with early adopters, developing marketing messages to accompany product launch plans, sales team training and partner awareness. My role included analyzing and understanding the latest… Show more Reporting to the Director of EMEA Technical Services, I assumed the role of Product Manager shortly after HelpSystems acquired Halcyon Software. I managed the product development process from concept through to release including competitive analysis, workload prioritization, product release planning, working with early adopters, developing marketing messages to accompany product launch plans, sales team training and partner awareness. My role included analyzing and understanding the latest technology advancements to identify market opportunities for future enhancements and solutions in-keeping with product line and overall company goals. I was able to articulate a products value by performing industry talks, conducting webinars, writing whitepapers and creating powerful marketing collateral.
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Product Marketing Manager
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Jun 2014 - Mar 2015
Core Responsibilities: • Managed the launch plan of new products including collateral production, pricing, promotion and sales training that deliver business results. • Competitive positioning by conducting regular in-depth market research and analysis. • Understand the latest technology advancements and work with teams in identifying optimal opportunities and solutions. • Ambassador and regular speaker for Halcyon Software and its solutions at international… Show more Core Responsibilities: • Managed the launch plan of new products including collateral production, pricing, promotion and sales training that deliver business results. • Competitive positioning by conducting regular in-depth market research and analysis. • Understand the latest technology advancements and work with teams in identifying optimal opportunities and solutions. • Ambassador and regular speaker for Halcyon Software and its solutions at international events. • Monitor existing business metrics and create strategies and/or revenue models that ensure return on investment in order to achieve maximum business profitability. • Articulate a product’s value proposition through personal contact with partners and direct customers. • Writing and positioning whitepapers. • Provide input into the strategic company product roadmap.
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Technical Services Manager
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Apr 2005 - Jun 2014
At Halcyon Software I headed up the Technical Support team where there are staff based in the UK, USA and Australia. In addition to the provision of technical support I was responsible for major incident handling and communicate with people of all levels up to IT Directors from a technical and pre / post sales perspective. I’m a natural communicator being both a regular speaker to large audiences at seminars and dealing with one to one discussions during major problem determination. I was also… Show more At Halcyon Software I headed up the Technical Support team where there are staff based in the UK, USA and Australia. In addition to the provision of technical support I was responsible for major incident handling and communicate with people of all levels up to IT Directors from a technical and pre / post sales perspective. I’m a natural communicator being both a regular speaker to large audiences at seminars and dealing with one to one discussions during major problem determination. I was also responsible for Problem Management and trend analysis reporting within the company where I reported to the Technical Director.
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Getronics
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Senior Technical Support Analyst
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Apr 2003 - Mar 2005
I worked as part of a team supporting a number of clients within the Managed Services area of Getronics. Getronics were the first company in the United Kingdom to successfully market the Shared Services concept and had a number of high profile customers using the iSeries i890. My role involved 2nd and 3rd line support in a 24/7 dynamic environment, disaster recovery tests, management of logical partitions, performance analysis and the management and support of several high availability… Show more I worked as part of a team supporting a number of clients within the Managed Services area of Getronics. Getronics were the first company in the United Kingdom to successfully market the Shared Services concept and had a number of high profile customers using the iSeries i890. My role involved 2nd and 3rd line support in a 24/7 dynamic environment, disaster recovery tests, management of logical partitions, performance analysis and the management and support of several high availability environments using DataMirror’s ICLUSTER software. In addition to the Shared Services flagship service I also provided technical support to more than 20 other AS/400’s hosted throughout the United Kingdom. Getronics were the market leaders in ITIL Training and I successfully passed both the ITIL and PRINCE2 Foundation qualifications. Show less I worked as part of a team supporting a number of clients within the Managed Services area of Getronics. Getronics were the first company in the United Kingdom to successfully market the Shared Services concept and had a number of high profile customers using the iSeries i890. My role involved 2nd and 3rd line support in a 24/7 dynamic environment, disaster recovery tests, management of logical partitions, performance analysis and the management and support of several high availability… Show more I worked as part of a team supporting a number of clients within the Managed Services area of Getronics. Getronics were the first company in the United Kingdom to successfully market the Shared Services concept and had a number of high profile customers using the iSeries i890. My role involved 2nd and 3rd line support in a 24/7 dynamic environment, disaster recovery tests, management of logical partitions, performance analysis and the management and support of several high availability environments using DataMirror’s ICLUSTER software. In addition to the Shared Services flagship service I also provided technical support to more than 20 other AS/400’s hosted throughout the United Kingdom. Getronics were the market leaders in ITIL Training and I successfully passed both the ITIL and PRINCE2 Foundation qualifications. Show less
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RCI
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Travel Arrangements
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700 & Above Employee
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Senior Midrange Analyst
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Jan 1996 - Mar 2003
I had 4 members of staff reporting to me and was not only technically responsible for them but also nurtured their career development within the company. I often deputised for the Service Delivery Manager, where up to 14 members of staff reported to me for all aspects associated with the day to day running of a European Data Centre. I was particularly key in the introduction of OLA’s throughout the IT department and other initiatives including major incident handling and problem reporting… Show more I had 4 members of staff reporting to me and was not only technically responsible for them but also nurtured their career development within the company. I often deputised for the Service Delivery Manager, where up to 14 members of staff reported to me for all aspects associated with the day to day running of a European Data Centre. I was particularly key in the introduction of OLA’s throughout the IT department and other initiatives including major incident handling and problem reporting across the business. I was technically responsible for all aspects of support for RCI Europe’s midrange environment which encompassed 2 AS/400’s, (640 #2239 and 170 #2291), 70-80 Windows servers along with three different platforms running various UNIX servers. Major projects completed include; justification, planning and implementation of processor upgrades, operating system upgrades, performance analysis, disaster recovery, capacity planning and the replacement of the unattended operations platform. These projects culminated in the spending of in excess of £1M. In addition I was the technical midrange lead for a major Ethernet rollout throughout Europe. Show less I had 4 members of staff reporting to me and was not only technically responsible for them but also nurtured their career development within the company. I often deputised for the Service Delivery Manager, where up to 14 members of staff reported to me for all aspects associated with the day to day running of a European Data Centre. I was particularly key in the introduction of OLA’s throughout the IT department and other initiatives including major incident handling and problem reporting… Show more I had 4 members of staff reporting to me and was not only technically responsible for them but also nurtured their career development within the company. I often deputised for the Service Delivery Manager, where up to 14 members of staff reported to me for all aspects associated with the day to day running of a European Data Centre. I was particularly key in the introduction of OLA’s throughout the IT department and other initiatives including major incident handling and problem reporting across the business. I was technically responsible for all aspects of support for RCI Europe’s midrange environment which encompassed 2 AS/400’s, (640 #2239 and 170 #2291), 70-80 Windows servers along with three different platforms running various UNIX servers. Major projects completed include; justification, planning and implementation of processor upgrades, operating system upgrades, performance analysis, disaster recovery, capacity planning and the replacement of the unattended operations platform. These projects culminated in the spending of in excess of £1M. In addition I was the technical midrange lead for a major Ethernet rollout throughout Europe. Show less
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Shift Manager
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May 1993 - Dec 1995
Duties included the responsibility of one shift comprising of four operators supporting fourteen AS/400's & one RS/6000 over two local sites. In addition to supervising all operational work, the Shift Leader was also accountable for the overnight & weekend Helpdesk for all midrange, LAN & hardware / software issues that were encountered. Bass Brewers’ housed one of the largest centralised AS/400 sites in terms of processing power in Europe & vast experience has been gained in the following… Show more Duties included the responsibility of one shift comprising of four operators supporting fourteen AS/400's & one RS/6000 over two local sites. In addition to supervising all operational work, the Shift Leader was also accountable for the overnight & weekend Helpdesk for all midrange, LAN & hardware / software issues that were encountered. Bass Brewers’ housed one of the largest centralised AS/400 sites in terms of processing power in Europe & vast experience has been gained in the following areas, Token Ring, APPC / APPN, Rumba/400, PC Support, Midas, Mimix, CL Programming, Query, DFU, Siteview, Opticonnect/400, AFP Printing & BRMS/400. Show less Duties included the responsibility of one shift comprising of four operators supporting fourteen AS/400's & one RS/6000 over two local sites. In addition to supervising all operational work, the Shift Leader was also accountable for the overnight & weekend Helpdesk for all midrange, LAN & hardware / software issues that were encountered. Bass Brewers’ housed one of the largest centralised AS/400 sites in terms of processing power in Europe & vast experience has been gained in the following… Show more Duties included the responsibility of one shift comprising of four operators supporting fourteen AS/400's & one RS/6000 over two local sites. In addition to supervising all operational work, the Shift Leader was also accountable for the overnight & weekend Helpdesk for all midrange, LAN & hardware / software issues that were encountered. Bass Brewers’ housed one of the largest centralised AS/400 sites in terms of processing power in Europe & vast experience has been gained in the following areas, Token Ring, APPC / APPN, Rumba/400, PC Support, Midas, Mimix, CL Programming, Query, DFU, Siteview, Opticonnect/400, AFP Printing & BRMS/400. Show less
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