Experience

Trystar

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Coordinator

  • May 2023 - Present



Ashley Dahl Photography

• Photographer/Business Owner

  • 2017 - Present

  • Provides consultations with over 200 clients to discuss photography needs • Coordinates actions leading up to the wedding day including a structured timeline, family photo list and important details to note • Leads and coordinates with other vendors on a wedding day such as planners, deejays, venue coordinators, videographers and officiants • Maintains a social presence while also marketing to prospective couples on Instagram posts, stories, reels, Facebook and TikTok •… Show more • Provides consultations with over 200 clients to discuss photography needs • Coordinates actions leading up to the wedding day including a structured timeline, family photo list and important details to note • Leads and coordinates with other vendors on a wedding day such as planners, deejays, venue coordinators, videographers and officiants • Maintains a social presence while also marketing to prospective couples on Instagram posts, stories, reels, Facebook and TikTok • Analyzes trends to determine optimal market strategies to build brand awareness, such as incorporating trending audio in Instagram reels, resulting in a 55% increase in interactions and a 67% increase in accounts engaged • Optimizes website for SEO and prospective client reach • Maintains a great rapport and professional relationship with clients throughout their entire experience and gains trust with them for future photography needs • Utilizes Adobe Creative Suite for editing and developing marketing materials such as the Wedding Experience Guide Show less



Berwyn Park District

• Marketing Manager

  • May 2019 - Nov 2019

  • Solicited, acquired and maintained sponsorship relationships • Nurtured relationships with the City of Berwyn and Why Berwyn Campaign to cross promote events, programs and community offerings • Maintained style guide and brand standards • Produced written copy for marketing/promotional materials including press releases, local newsletters, brochure content and digital promotions • Coordinated marketing/promotional campaigns including email, website, social media and print



Deerfield Park District

• United States
• Government Relations Services
• 1 - 100 Employee

• Marketing Media Coordinator

  • Feb 2017 - May 2019

  Deerfield, Illinois • Increased awareness of programs, classes and events by designing posters, flyers, banners and A-Frame signs and t-shirts to advertise • Coordinated and planned social media content district-wide with a minimum of 5 posts per week • Utilized Facebook’s Ad Manager to create advertisements to increase engagement, reach, lead generation and traffic • Managed and improved the Deerfield Park District’s and the Deerfield Golf Club’s website • Helped plan and facilitate various programs… Show more • Increased awareness of programs, classes and events by designing posters, flyers, banners and A-Frame signs and t-shirts to advertise • Coordinated and planned social media content district-wide with a minimum of 5 posts per week • Utilized Facebook’s Ad Manager to create advertisements to increase engagement, reach, lead generation and traffic • Managed and improved the Deerfield Park District’s and the Deerfield Golf Club’s website • Helped plan and facilitate various programs and events • Developed email marketing campaigns for the District, Patty Turner Senior Center and Sachs Recreation Center • Analyzed trends on the District’s website with Google Analytics in order to improve and make changes to the current site resulting in an increase of program registrations • Developed a profile of the community’s demographics through extensive research and conducted an informational training with staff and the Board of Directors • Applied the research found in the demographic studies to the marketing department’s efforts as well as continue to educate the recreation staff on ways to implement the findings in their programs Show less



Homebuilders Association of Fargo Moorhead

• Communications Intern

  • May 2016 - Dec 2016

  Fargo, North Dakota Area • Created infographics, application forms, posters, contracts, postcards, programs, brochures, presentations and certificates for HBA events • Wrote blog posts, news releases and media advisories • Arranged press kits for local news outlets for the Showroom Tour • Developed and published material for multiple accounts on various social media platforms • Assisted the communications coordinator, events and marketing coordinator, director of development and education, and membership… Show more • Created infographics, application forms, posters, contracts, postcards, programs, brochures, presentations and certificates for HBA events • Wrote blog posts, news releases and media advisories • Arranged press kits for local news outlets for the Showroom Tour • Developed and published material for multiple accounts on various social media platforms • Assisted the communications coordinator, events and marketing coordinator, director of development and education, and membership and marketing coordinator to perform various tasks Show less



Flypaper Creatives

• On-campus Ad Agency Intern

  • Jan 2016 - Dec 2016

  Minnesota State University Moorhead • Collaborated with various organizations within the Fargo-Moorhead community implementing copy, social media, public relations and design into their organization • Led as the account manager and advised a creative team for various accounts such as the West Fargo Public Library, Hendrix Health Center and KMSC Dragon Radio



Heat Transfer Warehouse

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Intern

  • Apr 2016 - Aug 2016

  Fargo, ND • Wrote and published blog content and press releases • Utilized the company’s branding to create graphics and write posts for social media platforms • Assisted with developing and transferring content to a new website • Developed PDF product application instructions • Designed banner ads to drive web users to HTW’s website



MSUM Women's Soccer Fundraising

• Assistant Event Coordinator

  • Feb 2016 - May 2016

  Moorhead, MN • Coordinated fundraising events for MSUM women’s soccer • Created and distributed promotional fliers for each event’s target audience • Delegated tasks to teammates for the events and represented MSUM soccer as their spokesperson before, during and after the event



Snapple Advertising Campaign

• National Student Advertising Competition (NSAC) Participant

  • Aug 2015 - May 2016

  Moorhead, MN • Planned an integrated advertising campaign for Snapple • Developed copy for the campaign as a member of the creative team • Received the Best Digital Strategy award and 3rd place at the American Advertising Federation District 8 competition



Theatre B

• Marketing Intern

  • Jan 2016 - Apr 2016

  Fargo, ND • Created and designed press releases, postcards and invitations • Organized databases and files •Developed spreadsheets for the theatre’s internal reporting



Homeward Animal Shelter

• Social Media Volunteer

  • Sep 2015 - Dec 2015

  Fargo, North Dakota • Developed strategies to use to boost their social media presence in the Fargo-Moorhead community • Developed content calendars illustrating monthly and weekly social media posts • Designed graphics for Homeward Animal Shelter to use for upcoming events • Examined Homeward Animal Shelter’s social media analytics to assist with planning content • Evaluated current analytics for potential improvement • Analyzed competitors of the Homeward Animal Shelter by creating a competitor… Show more • Developed strategies to use to boost their social media presence in the Fargo-Moorhead community • Developed content calendars illustrating monthly and weekly social media posts • Designed graphics for Homeward Animal Shelter to use for upcoming events • Examined Homeward Animal Shelter’s social media analytics to assist with planning content • Evaluated current analytics for potential improvement • Analyzed competitors of the Homeward Animal Shelter by creating a competitor analysis for shelter’s use • Created a SWOT analysis for Homeward Animal Shelter’s current and future use Show less



Youth Entertainment Sports Non-Profit Organization

• Event Concessions and Refreshments Staff

  • Jun 2013 - Jul 2015

  Denver, Colorado • Worked at various event locations (Coors Field, Pepsi Center, Red Rocks Amphitheatre, Fiddler’s Green Amphitheatre, Dicks Sporting Goods Park, and the Denver Coliseum) as a cashier and server • Implemented inventory control, resolution of discrepancies • Accounted and audited monetary amounts in sales • Collaborated with coworkers to provide superior customer service