Experience

Otobi Limited

• Bangladesh
• Retail
• 1 - 100 Employee

• Head of Business Development-Business Analyst

  • Apr 2018 - Present

  Major Responsibilities:1. Sales development – Retail/ Distributor/ Corporate Channel.2. Integrated Brand Marketing program formation. 3. Supply Chain & Manufacturing process improvement4. Establish Internal Control & Compliance throughout the value chain. 5. Formation & Implementation Annual Business Plan of the company.



Bashundhara Food & Beverage Ltd

• Bangladesh
• Food & Beverages
• 100 - 200 Employee

• Asst. General Manager, Brand

  • Jan 2014 - Jan 2018

  Major Responsibilities:1. Undertake strategic planning for business expansion and attain management goals.2. Develop business policies to implement strategic planning. 3. Develop distribution network for business expansion.4. Monitor & Coordinate with the national sales team to achieve sales target.5. Monitor & Coordinate brand, marketing & distribution team to run marketing operation.

• Manager, Brand

  • Jan 2014 - Dec 2016

  Brand & Marketing functions Management of Bashundhara Food & Beverage Industries Ltd. & Bashundhara Multi Food Products Ltd.Summary of Responsibilities:1. Responsible for marketing & brand planning for all assigned business unites. 2. Craft brand marketing plan for the business and ensure the proper execution of the plan and evaluate it time to time. 3. Developed effective media plan (360ᵒ) to ensure the maximum reach of communication/ campaigns. 4. To determine annual sales target of brands/ products and plan strategy for achieving annual business target through expansion of brands/ products.5. Launch various products/ product line to enhance product portfolio. 6. Evaluate product/ brand’s performance in the business and take corrective actions if necessary.7. To assess periodically the return of investment in respect of marketing budget/ expenses.8. To develop and improve sales strategy and work closely with sales team for its implementation.9. To brief update media and related agencies for implementation of marketing plans keeping in line with the market position of concerned brand/ product.10. Develop pricing strategy for the products and execute it accordingly to achieve business goal.11. Conduct various research/ Focused Group Discussion (FGD) to identity consumer/ market insights.



Square Food & Beverage Ltd.

• Bangladesh
• Consumer Goods
• 300 - 400 Employee

• Executive Marketing

  • Apr 2010 - Jan 2014

  Core Job Responsibilities:1. Business Management of Radhuni Spices2. Formulate & Conduct Marketing Activities for Export Operation of South East Asia (Singapore & Malaysia) Summary of Responsibilities:1. Responsible for marketing & brand planning for Radhuni Spices2. Responsible for management & utilization of Brand Marketing Budget3. Responsible for all promotional & market development activities of Malaysia and Singapore export operation. 4. Developing and implementing consumer communication strategy with detail media plan Electronic, Print and Outdoor.5. Designing consumer promotions in line with the Brand Strategy6. Use research data to develop a deep understanding of consumer & shopper behavior & competitive environment & their implications on the brand7. Develop and implement POS (Point of Sales) materials and display units to increase in-store visibility of Radhuni8. Managing Outdoor events in coordination with the Event Management Agency9. Responsibilities include planning and executing channel-specific consumer related trade promotions.10. Work closely with the Sales Monitoring Team to ensure sales opportunities are maximized11. Formulate and plan the department’s annual budget within the context of the overall budget12. Plan, co-ordinate and review the work of the department to ensure the most effective use is made of resources.



Kohinoor Chemical Company (BD) Ltd.

• Brand Executive

  • Dec 2007 - Apr 2010

  Core Job Responsibilities: Brand Management & development for Tibet Detergent Powder, Tibet Beauty Soap, Clean Master Liquid Toilet Cleaner and Xpert Dishwash PowderSummary of Responsibilities:1. To work for developing the assigned Brands Marketing Strategy.2. To work for achieving the marketing plan.3. To monitor and control Trade Marketing policies of assigned Brands.4. To plan for Launch and re-launch Brands to grasp untapped opportunity(s) and take market share away from competitors.5. To develop existing products packaging materials.6. To develop communication strategy & follow up.7. To prepare Marketing Budget & monitor it’s implementation.8. Undertake Market Visit to see: a. Distribution, Merchandising, Field force performance, Distributor’s service level at Trade. b. Consumer and/or customer feedback on product performance and on certain promotional activities.9. To analyze competitor’s activities with market size and creating new market opportunities for Brands.10. To deal with all kinds of statistics (specially present and past sales of the Brand) to asses sales situation for taking promotional, strategic and tactical brand related conclusion, recommendation, decision and finally execution of the same. 11. If necessary, continues visit to work sites of the suppliers (partners) to be made to maintain the supply chain intact and to avoid a situation where stocks of finished goods, raw materials and packaging materials/ containers come down below the minimum level at appropriate place through purchase department. And develop alternative supplier(s)/ partner(s) for reducing cost and dependency on one or two supplier(s)/ partner(s).



Rangs Industries Ltd

• Executive Corporate Sales

  • Jul 2006 - Dec 2007

  Core Job Responsibilities:Identifying target customers and sale multiple branded electronic products through tender or personal selling to achieve target.