Asheem Enoch Bakhtawar
Global Success and Marketing leader at EDB- Claim this Profile
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English -
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Hindi Professional working proficiency
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Punjabi Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
Ned Eustace
Asheem is a true hands-on leader and a professional. I met Asheem, when he had just launched the SIFE India chapter in 2004 and to expand SIFE to top Indian universities he was working tirelessly for the first SIFE International Exchange program between USA and India with the US Consulate. While SIFE was a part time role, his major achievements were in the area of client interactions, analyst relations and marketing communications that positioned Syntel dynamically within the IT industry. Transitioning marketing from US to India and forming his team gave him success. Wish him the best!
LinkedIn User
Asheem was instrumental in creating the Syntel’s brand strategy by branding inside out. He connected the dots and positioned Syntel to various stakeholders. The result spoke for themselves; our ranking in Gartner MQ rose and the leadership was very well positioned externally. The right usage of media to reach, build visibility and gain market share worked very well for Syntel. He also adds immense value through his strategic thinking and execution. I wish him success in all his endeavours!
Ned Eustace
Asheem is a true hands-on leader and a professional. I met Asheem, when he had just launched the SIFE India chapter in 2004 and to expand SIFE to top Indian universities he was working tirelessly for the first SIFE International Exchange program between USA and India with the US Consulate. While SIFE was a part time role, his major achievements were in the area of client interactions, analyst relations and marketing communications that positioned Syntel dynamically within the IT industry. Transitioning marketing from US to India and forming his team gave him success. Wish him the best!
LinkedIn User
Asheem was instrumental in creating the Syntel’s brand strategy by branding inside out. He connected the dots and positioned Syntel to various stakeholders. The result spoke for themselves; our ranking in Gartner MQ rose and the leadership was very well positioned externally. The right usage of media to reach, build visibility and gain market share worked very well for Syntel. He also adds immense value through his strategic thinking and execution. I wish him success in all his endeavours!
Ned Eustace
Asheem is a true hands-on leader and a professional. I met Asheem, when he had just launched the SIFE India chapter in 2004 and to expand SIFE to top Indian universities he was working tirelessly for the first SIFE International Exchange program between USA and India with the US Consulate. While SIFE was a part time role, his major achievements were in the area of client interactions, analyst relations and marketing communications that positioned Syntel dynamically within the IT industry. Transitioning marketing from US to India and forming his team gave him success. Wish him the best!
LinkedIn User
Asheem was instrumental in creating the Syntel’s brand strategy by branding inside out. He connected the dots and positioned Syntel to various stakeholders. The result spoke for themselves; our ranking in Gartner MQ rose and the leadership was very well positioned externally. The right usage of media to reach, build visibility and gain market share worked very well for Syntel. He also adds immense value through his strategic thinking and execution. I wish him success in all his endeavours!
Ned Eustace
Asheem is a true hands-on leader and a professional. I met Asheem, when he had just launched the SIFE India chapter in 2004 and to expand SIFE to top Indian universities he was working tirelessly for the first SIFE International Exchange program between USA and India with the US Consulate. While SIFE was a part time role, his major achievements were in the area of client interactions, analyst relations and marketing communications that positioned Syntel dynamically within the IT industry. Transitioning marketing from US to India and forming his team gave him success. Wish him the best!
LinkedIn User
Asheem was instrumental in creating the Syntel’s brand strategy by branding inside out. He connected the dots and positioned Syntel to various stakeholders. The result spoke for themselves; our ranking in Gartner MQ rose and the leadership was very well positioned externally. The right usage of media to reach, build visibility and gain market share worked very well for Syntel. He also adds immense value through his strategic thinking and execution. I wish him success in all his endeavours!
Credentials
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Introduction to Azure
Linux AcademyAug, 2021- Nov, 2024 -
Introduction to Cloud Computing
Linux AcademyAug, 2021- Nov, 2024 -
EDB Certified - BDR Sales
ENTERPRISEDB SOFTWARE INDIA PRIVATE LIMITEDApr, 2021- Nov, 2024 -
EDB Certified - Cloud Native Postgres - Sales
ENTERPRISEDB SOFTWARE INDIA PRIVATE LIMITEDApr, 2021- Nov, 2024 -
First Aid Examination, CPR and AED Training
St Johns AmbulanceJul, 2018- Nov, 2024
Experience
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EDB
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United States
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Software Development
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700 & Above Employee
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Global Success and Marketing leader
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Oct 2020 - Mar 2023
EDB, a global PostgreSQL solutions and tools company, has acquired 2ndQuadrant. EDB is a leader in the database management market with a passion for PostgreSQL. EDB is passionate about applying energy and expertise to supercharge Postgres for the enterprise. With this acquisition, our combined team of experts will drive PostgreSQL innovation and growth globally, making EDB the largest dedicated provider of PostgreSQL products and solutions worldwide. https://www.enterprisedb.com EDB, a global PostgreSQL solutions and tools company, has acquired 2ndQuadrant. EDB is a leader in the database management market with a passion for PostgreSQL. EDB is passionate about applying energy and expertise to supercharge Postgres for the enterprise. With this acquisition, our combined team of experts will drive PostgreSQL innovation and growth globally, making EDB the largest dedicated provider of PostgreSQL products and solutions worldwide. https://www.enterprisedb.com
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2ndQuadrant
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United Kingdom
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Software Development
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1 - 100 Employee
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Regional Director Of Sales And Marketing
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Jun 2016 - Sep 2020
Company Incorporation 23 June 2017 Sales Growth 1.5X 2019 Rs. 3.5 Crores revenue generation till 31 March 2020 Finance - Monthly Accounting, MIS and Quickbooks reporting, Taxes, Balance sheet, Compliances Board governance o HR - Payroll, Budgeting and Outward Remittances o Establishing India Team Company Incorporation 23 June 2017 Sales Growth 1.5X 2019 Rs. 3.5 Crores revenue generation till 31 March 2020 Finance - Monthly Accounting, MIS and Quickbooks reporting, Taxes, Balance sheet, Compliances Board governance o HR - Payroll, Budgeting and Outward Remittances o Establishing India Team
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Laqshya Media Group
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India
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Advertising Services
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200 - 300 Employee
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Vice President - Branch Head
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Jan 2015 - Jan 2016
o Responsible for P&L o Retaining clients, training and recruitment o Manage the branch, develop and build relationship with the media and vendors o Pitch for print, electronic, digital, OOH and all innovative forms of brand experience o Responsible for P&L o Retaining clients, training and recruitment o Manage the branch, develop and build relationship with the media and vendors o Pitch for print, electronic, digital, OOH and all innovative forms of brand experience
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Kaar Tech
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India
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Information Technology & Services
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700 & Above Employee
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VP Global Marketing
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Nov 2014 - Mar 2015
Global Marketing Communications, Digital Media, Events, Public Relations, Market Research, Analyst Relations and Inside Sales Global Marketing Communications, Digital Media, Events, Public Relations, Market Research, Analyst Relations and Inside Sales
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Synechron
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United States
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Financial Services
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700 & Above Employee
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Global Marketing
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Apr 2008 - Mar 2014
Includes Marketing, Integrated Digital Marketing, Event Planning, Media Relations Strategy, Management of Analyst Relations, Press Releases, Media Placements, Executive Coaching, Crisis Communications and Out-of-Home (OOH) Media. Includes Marketing, Integrated Digital Marketing, Event Planning, Media Relations Strategy, Management of Analyst Relations, Press Releases, Media Placements, Executive Coaching, Crisis Communications and Out-of-Home (OOH) Media.
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Enactus United States
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United States
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Non-profit Organizations
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1 - 100 Employee
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Country Director (The first country director and established the SIFE INDIA board).
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Jun 2007 - Mar 2008
I was promoted to Country Director SIFE India by the Board who I had helped constitute with the Chairman of SIFE India, and VP & MD SIFE Asia. Now the board members would guide the SIFE India program and would help in recruiting the right people to expand. The SIFE India team Alpha Arts and Science College ranked 3rd at the SIFE World Cup'2006 in Paris, France and the formation of the SIFE India board was the high point in my career that brought me recognition and praise from all round. SIFE… Show more I was promoted to Country Director SIFE India by the Board who I had helped constitute with the Chairman of SIFE India, and VP & MD SIFE Asia. Now the board members would guide the SIFE India program and would help in recruiting the right people to expand. The SIFE India team Alpha Arts and Science College ranked 3rd at the SIFE World Cup'2006 in Paris, France and the formation of the SIFE India board was the high point in my career that brought me recognition and praise from all round. SIFE in Fortune: http://d3jdp1eztxtcv.cloudfront.net/documents/global/2010Fortune.pdf
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Country Coordinator
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Aug 2004 - Jun 2007
I had to introduce the SIFE program to colleges in India, train the staff and appoint Regional Coordinators. At the same time I had to work to organize the Regional Competitions and National Symposiums to ensure that a suitable SIFE team would represent India at SIFE World Cup. An exchange program was carried out between India, US and Malaysia so that SIFE could be introduced into colleges and the quality of the program could be tweaked to world standards.… Show more I had to introduce the SIFE program to colleges in India, train the staff and appoint Regional Coordinators. At the same time I had to work to organize the Regional Competitions and National Symposiums to ensure that a suitable SIFE team would represent India at SIFE World Cup. An exchange program was carried out between India, US and Malaysia so that SIFE could be introduced into colleges and the quality of the program could be tweaked to world standards. http://www.sife.org/bii/links/sponsors.asp In the span of 2+ years SIFE India program was formulated, exchange program was successful and SIFE India events matched to world cup standards. India Team was Bronze Medalist at the SIFE France World Cup’06 winning against 45 National SIFE Teams http://www.youtube.com/watch?v=97PLd1fa-S8
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Syntel
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United States
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Information Technology & Services
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700 & Above Employee
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Head Global Marketing and PR
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May 2004 - Mar 2008
Head Global Marketing Communication, Responsible for Public Relations, Advertising, Media Planning, Branding, Corporate Social Responsibility and Analyst Relationships. For Syntel: -Developed an India based Marketing Team -Created Market Strategy to position Syntel globally with special focus to US and India Market -Drive Syntel as a Thought Leader -Formulated the Syntel’s Global Advertising Strategy -Build and maintain Marketing Budget -Drive Research Analyst… Show more Head Global Marketing Communication, Responsible for Public Relations, Advertising, Media Planning, Branding, Corporate Social Responsibility and Analyst Relationships. For Syntel: -Developed an India based Marketing Team -Created Market Strategy to position Syntel globally with special focus to US and India Market -Drive Syntel as a Thought Leader -Formulated the Syntel’s Global Advertising Strategy -Build and maintain Marketing Budget -Drive Research Analyst Relationships -Develop an International Corporate Social Responsibility Program, an INDIA Board -Drive Key Campaigns and Events
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Sr Manager-Marketing & Corporate Communication
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Aug 2005 - Apr 2006
Setting up Internal and External Communications Team, Positioning Leadership at various forums aka Corporate Branding, Developing Campus Recruitment Strategy and a Global CSR.
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Madison
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Mumbai
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Sr Manager
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Mar 2003 - Jul 2004
Pitching, Media Planning, Tracking Competitior Activity & Strategizing for Key clients Pitching, Media Planning, Tracking Competitior Activity & Strategizing for Key clients
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J.WALTER THOMPSON
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Mumbai
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Sr. Account Executive
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Feb 2000 - Feb 2003
Serviced HPCL (Indian Automotive Public Sector Undertaking Company) and special project for Blow - Plast Ltd. Planned and Executed the first HTA Venture into Maha - Kumbh Fair 2001 – (The World’s biggest Fair with a Congregation of over 60 Million population) Advertised for Key clients, Obtained exclusive rights to advertise within main corridors and initiated first time use of giant screens located at strategic points which showed Mythos’s interspersed with client commercials. Executed… Show more Serviced HPCL (Indian Automotive Public Sector Undertaking Company) and special project for Blow - Plast Ltd. Planned and Executed the first HTA Venture into Maha - Kumbh Fair 2001 – (The World’s biggest Fair with a Congregation of over 60 Million population) Advertised for Key clients, Obtained exclusive rights to advertise within main corridors and initiated first time use of giant screens located at strategic points which showed Mythos’s interspersed with client commercials. Executed the entire activity through Outdoor, Stalls, Sampling, Branding and Screening with IMRB. Total revenue generated was INR 2 Crore in a span of 3 months. Involved in: Media, Brand Communication Strategies and Conceptualized plans Formulate Advertising Objectives and Communication Plans Close involvement with Research team on Specific Projects (IMRB) Working knowledge of Media Software. Show less Serviced HPCL (Indian Automotive Public Sector Undertaking Company) and special project for Blow - Plast Ltd. Planned and Executed the first HTA Venture into Maha - Kumbh Fair 2001 – (The World’s biggest Fair with a Congregation of over 60 Million population) Advertised for Key clients, Obtained exclusive rights to advertise within main corridors and initiated first time use of giant screens located at strategic points which showed Mythos’s interspersed with client commercials. Executed… Show more Serviced HPCL (Indian Automotive Public Sector Undertaking Company) and special project for Blow - Plast Ltd. Planned and Executed the first HTA Venture into Maha - Kumbh Fair 2001 – (The World’s biggest Fair with a Congregation of over 60 Million population) Advertised for Key clients, Obtained exclusive rights to advertise within main corridors and initiated first time use of giant screens located at strategic points which showed Mythos’s interspersed with client commercials. Executed the entire activity through Outdoor, Stalls, Sampling, Branding and Screening with IMRB. Total revenue generated was INR 2 Crore in a span of 3 months. Involved in: Media, Brand Communication Strategies and Conceptualized plans Formulate Advertising Objectives and Communication Plans Close involvement with Research team on Specific Projects (IMRB) Working knowledge of Media Software. Show less
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Ranutrol Hansa Ltd.
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Mumbai
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Area Sales Manager
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Jul 1999 - Jan 2000
As a Area Sales Manager West: Developed west zone for Hansa Faucets & shower enclosures, revamped distributor and dealer network, training, motivating sales team and sales service personnel, Creating brand awareness, Planning sales promotions based on Market Feed back system and Competition Analysis. Result: Doubled the sales in a span of 6 months and increased dealer network by 40%. Thus Western Region topped in sales vis-a-vis rest of India. As a Area Sales Manager West: Developed west zone for Hansa Faucets & shower enclosures, revamped distributor and dealer network, training, motivating sales team and sales service personnel, Creating brand awareness, Planning sales promotions based on Market Feed back system and Competition Analysis. Result: Doubled the sales in a span of 6 months and increased dealer network by 40%. Thus Western Region topped in sales vis-a-vis rest of India.
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Shell India (Earlier Bharat Shell Ltd).
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Based at: Varanasi (Covered East UP)
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Area Sales Executive (Automotive Lubricants)
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Oct 1997 - Jun 1999
Responsible for Sales and Distribution, Sales Promotion Activity, Channel Development Responsible for Sales and Distribution, Sales Promotion Activity, Channel Development
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Reliable Group
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Bhopal
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Management Trainee
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Jun 1996 - Jun 1997
Responsible for export and Import orders documentation, pricing and execution of specialized projects. Responsible for export and Import orders documentation, pricing and execution of specialized projects.
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Business Development Executive
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Jun 1993 - Jun 1994
Handled distribution of ITC cigarette in Bhopal and introduced effective marketing tactics for Sundrop oil. During this period got hands-on learning on ITC Brand management, distribution and kiosk strategy and for ITC cigarettes. Handled distribution of ITC cigarette in Bhopal and introduced effective marketing tactics for Sundrop oil. During this period got hands-on learning on ITC Brand management, distribution and kiosk strategy and for ITC cigarettes.
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Education
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1993 - 1996
Graduate School of Business Administration
PGDBA, Marketing and Consumer Behaviour -
1991 - 1993
Nagpur University
Bsc., Electronics (Hons) -
1985 - 1986
Little Flower High School, Hyderabad
SSC, Maths, Physics, Chemistry, Biology, Languages -
1981 - 1983
St. Mary's, Mount Abu
School, Class 5 & 6
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