Digital Marketing Specialist

• Aug 2018 - Present

Developed and executed successful social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok, resulting in a 3x increase in traffic. Managed clients' social media presence, producing engaging and relevant content to increase the digital footprint and brand awareness. Monitored SEO and web metrics using Google Analytics to reduce CPC by 30% in multiple campaigns while maintaining conversion rates. Worked with clients to report on current performance and suggested new promotions and campaigns, leading to a 65% revenue boost. Collaborated with marketing, sales, and customer service teams to align social media strategies with broader company objectives. Created detailed monthly reports on content performance, including social listening, to track success and identify opportunities for improvement. Utilized graphic design skills to develop high-quality visual content for social media platforms, resulting in increased engagement and brand recognition. Show less