Ashalin Pounasamy - Director of Sales IMEA at Kiron Interactive

Director of Sales - IMEA at Kiron Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA

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Experience

    • South Africa
    • Software Development
    • 1 - 100 Employee
    • Director of Sales - IMEA
      • Jan 2022 - Present

      • Grow client base in West Africa and East Africa, Implement market entry strategy for India• Re-evaluate SA market growth strategy, Undertake road shows for major operators and construct plans for greater market penetration, Attending corporate events and conferences on behalf of Kiron• Hold solid relations with regulators - Gauteng, WC, MP and KZN• Identifying opportunities for growth across virtual and numbers games both retail and online in India• Market research and understanding each market before entry, Target big name market entrants and secure deals with them• Manage IMEA sales team/collaboration with Customer Success Team• Introducing incentive structure for sales team• Preparing annual sales strategy and targets• Preparing annual Africa and India budget and monitoring actual vs budgeted performance on monthly basis• Maintain sales pipeline status report on weekly basis and identifying new product opportunities across the regions• Assisting with international sales and business developmentAchievements:• Since 2017 to 2022 achieved revenue growth of 5,103%• Travelled and represented Kiron Interactive across 22 Countries across Africa, Europe, Middle East, and Asia. • Lead role in opening new markets like South Africa, Ethiopia and secured 85% of both markets for Virtual Sports Betting. • Implemented a Government Lottery Initiative and retained a contract with the exclusive operator in Senegal and concluded a new deal with the exclusive Operator in Ivory Coast.• Penetrated the African market, concluding deals and spreading Kiron’s Games across 12 French-speaking and 19 English territories. • Built a sales team to manage West Africa, East Africa, Southern Africa, and Online Africa business.• Assisted in concluding deals with Lotteries across Europe and Asia.• Concluded deals with operators and platforms who operate online across Finland, Asia, Bulgaria, Ukraine, Malta, CIS, Armenia, Germany, and various other Gaming hubs internationally. Show less

    • Director of Sales - Africa
      • Jan 2021 - Dec 2021

      • Travelled and represented Kiron Interactive across 22 Countries across Africa, Europe, Middle East, and Asia. • Played a lead role in opening new markets like South Africa and Ethiopia.• Served as main POC with regulators and partners to penetrate the regulated Skill and Game of chance gaming market in India.• Achieved YOY growth; 2021 – 218% and 2022 – 62%.)

    • Head of Business Development - Africa
      • Sep 2017 - Dec 2020

      • Responsible for revenue and profit forecasts • Generate and sustain new business pipeline for all LN products • Develop revenue contingency Plan• Compile monthly executive reports• Research and identify core content needs of the market• Develop annual content/publishing plan for the market• Develop and maintain relationships with key contacts in the market• Assist sales in closing new business deals and responding to tenders• Developing and negotiating contracts• Research and remain abreast of local legislative developments• Research and remain abreast of competitor product developments• Identify content acquisition opportunities• Develop marketing campaigns to increase product • Responsible for the development of pricing strategies • Assist Executive in the evaluation of corporate development /Investment Requests• Assist Exec with Government market strategy development/review• Assists Exec in establishing and reviewing the 5 - year business plan• Training of sales and other customer-facing roles to present LNSA value proposition and product USP’s (unique selling proposition)Achievements:• Retained exclusive deals with Monopoly Operators in Senegal and Ivory Coast.• Penetrated the African market, concluding deals and spreading Kiron’s Games across 12 French-speaking and 19 English territories. • Built a sales team to manage, West Africa, East Africa, Southern Africa, and Online Africa business. Show less

    • Business Development Manager
      • Mar 2017 - Aug 2017

      • Analyzing the iGaming industry to identify opportunities, build relationships with Operators • Develop, implement, and deliver on commercial strategies globally• Opening new territorial markets creating the business need for innovative products and Delivery of distribution partners and identification of Joint Venture opportunities • Developing new sales channels from core sports betting operators into lotteries and casinos • Driving revenues from additional technology platforms such Mobile and Online • Ensure all contracts are compiled, processed, and filed according to specified standards• Proposals for all current and opportunity tender business and construct a strategic sales pipeline and activity calendar• Participate in relevant sales meetings and present feedback on own targets and prospects• Provide costs on projects and manages profitability at costing stage• Represent our company at various iGaming tradeshows and commercial presentations Show less

    • Online Business Development
      • Apr 2016 - Feb 2017

    • South Africa
    • Market Research
    • 100 - 200 Employee
    • Account Manager
      • Jun 2015 - Mar 2016

      Manage client relationships and initiates communication on a regular basis • Organise and attend regular client meetings, assist in translating clients’ needs into research • Develop full research plan for clients around specific benchmarks to meet client needs • Prepare structured agenda for client meetings and compile meeting minutes needs • Proactively seeking commercial opportunities and partnerships -Ensure all contracts are compiled, processed, and filed New business development, business retention and present company details to potential clients • Compile proposals for all current and opportunity tender business, issue formal quotations and statements of services • Build sales pipeline and activity calendar, participate in sales meetings and present feedback on own targets and prospects • Provide guidance on solution, methodology and present proposals to prospective clients • Provide costs on projects and manages profitability at costing stage Lead, guide, support and develop the research team • Accountable to the client for decisions, deliverables, deadlines, and process flow of the study • Develop analysis framework and provide input into storytelling • Interpret results in a simple way and provide insight that adds strategic value, Present insights and value add to clients • Support skills transfer, assist with knowledge development and mentoring of research team • Oversee data analysis, survey administration and execution, brief research, and support teams – verbal and written brief • Facilitate the development of the team strategy with the research team, responsible for own and team deliverables produce • Monitor production of ad-hoc studies and ensure deadlines are met, ensure research methodology/process is adhered to Show less

  • Clear Strategy Company
    • Modderfontein, South Africa
    • Project Manager
      • Sep 2014 - May 2015

  • Metro World Child
    • Brooklyn, New York
    • Intern
      • Mar 2014 - Jun 2014

    • South Africa
    • Market Research
    • 100 - 200 Employee
    • Research Executive
      • Jun 2011 - Feb 2014

    • Junior Research Executive
      • Feb 2012 - Mar 2013

    • Research Assistant
      • Dec 2011 - Jan 2012

    • Market Research Intern
      • Jun 2011 - Nov 2011

Education

  • Damelin
    BCom, Marketing and Business Management
    2006 - 2010
  • Ferndale High
    Matric
    2000 - 2004

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