Asha Simpson

Group Sales Manager at Omni Shoreham Hotel
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Group Sales Manager
      • Jul 2022 - Present

      Actively respond to leads within 2 hours of receipt and always propose alternate dates and space • Follow up with leads prior and after decision date and maintain database • Develop and implement sales action plans and complete special projects as assigned • Maintain account retention and management • Develop, actively solicit and map group business accounts per my market • Identify and qualify potential prospects through gathering reports through Knowland, FDC reports, Topline and other sales initiatives as sales blitz and etc. • Maximize outcome of all sales initiatives by following up on leads, following up with clients in-house to identify additional business opportunities and aggressively managing accounts • Work closely with all departments such as Convention Services and Reservations to ensure that all details are communicated to ensure a successful meeting experience • Submit SMART Plans & Development goals and Market Place Action Plans yearly • Promote all brand properties and offer information to clients to cross sell the brand, as well as promote other membership and relationships available for members at participating properties • Maintain customer relationships, GSO relationships, industry relationships and staff relationships • Properly convey rate and package information within approved limits to maximize and protect our overall resort revenue yields • Retain, grow, and gain group business Show less

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Account Manager
      • Oct 2020 - Jul 2022

      • Effectively maintain and retain existing customers by building effective long-term relationships and customer loyalty. • Develops and maintains a thorough knowledge of the Company’s available services, lines of business, pricing structures, and offers additional services as appropriate to assigned existing customers. • Performs contractual re-signs on existing customers to extend customer relationship and increase customer profitability where appropriate. • Responds to all cancellation requests in alignment with the established escalation policy. • Proactively communicates with or responds to customers in support of company pricing initiatives. • Utilizes Salesforce on a daily basis, schedules and documents all activities such as calls, meetings and proposals. • Responsible for capturing customer emails, minimizing rate restrictions and customer credits. • Increases customer penetration by selling full suite of Republic Services products. • Regularly meets with Sales Manager to review weekly customer retention and relationship activities, progress versus goals and status of key customer relationships. • Partners with the operations team, when needed, to address customer services issues. • Builds relationships and increases Company visibility through participation in Company-sponsored activities, trade shows, chamber of commerce events and other similar activities. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Manager
      • Aug 2017 - Oct 2020

      • Meet or exceed weekly, quarterly and annual sales goals, targets and initiatives. I finished 2017 at 125%, 2018 at 109% and 2019 at 100% of my annual goal• Actively respond to leads within 2 hours of receipt and always propose alternate dates and space • Follow up with leads prior and after decision date and maintain database• Develop and implement sales action plans and complete special projects as assigned• Maintain account retention and management• Develop, actively solicit and map group business accounts per my market• Identify and qualify potential prospects through gathering reports through Knowland, FDC reports, Topline and other sales initiatives as sales blitz and etc.• Maximize outcome of all sales initiatives by following up on leads, following up with clients in-house to identify additional business opportunities and aggressively managing accounts• Work closely with all departments such as Convention Services and Reservations to ensure that all details are communicated to ensure a successful meeting experience• Submit SMART Plans & Development goals and Market Place Action Plans yearly• Promote all brand properties and offer information to clients to cross sell the brand, as well as promote other membership and relationships available for members at participating properties• Maintain customer relationships, GSO relationships, industry relationships and staff relationships• Properly convey rate and package information within approved limits to maximize and protect our overall resort revenue yields• Retain, grow, and gain group business • Fully develop local ESP market segments and achieve room night and revenue goals for segments Show less

    • Market Research Analyst
      • Feb 2015 - Aug 2017

      • • Manage and maintain the Delphi/FDC database system• Complete group final pick up and commission along with handling all discrepancies• Prepare and distribute daily, weekly, monthly and quarterly sales and marketing reports to sales staff/directors/owners/corporate• Monitor expenditures and perform regular reconciliations• Work closely with IT staff and vendors to troubleshoot software/database issues• Train and support new employees on the database applications, follow up with staff on training on company standards• Work closely with managers and sales systems to implement company-wide project and procedures • Finalize the month end numbers for sales and marketing department• Work closely with the Director of Revenue Management and Sales & Marketing assisting with the hotel budget and the Sales team goal setting process by executing reports and analyzing historic data year over year of revenues to forecast the sales and marketing team goals and budget of approximately $30 million. I analyzed and executed pace, revenue and budgeting reports to finalizing the hotels budget presentation (3 years of experience)• Executing Revenue Management reports daily • Maintain and update the sales managers goal responsibilities and track the managers incentive position in the incentive program• Ensure the accuracy and load the sales team production and goals on the incentive workbook for Director of Finance• Sales leads distribution • Assist the Director of Sales & Marketing. Director of Sales and the Director of Revenue Management with needed daily admin duties, analytical and reporting needs and support with the implementation and management of the hotels yearly budget, goal setting, commission processing and internal audit processes Show less

    • Hospitality
    • 1 - 100 Employee
    • Conventions Service Manager/ Sales Admin
      • May 2012 - Feb 2015

      • • Monitor and manage room blocks • BEO and group detailing with clients • Input rooming list/ make group individual reservations • Produce and distribute group resumes • Conduct site visits • Conduct audit reports for sales staff • Handle all catering and group inquiry calls • Perform as the liaison between the hotel and client/group • Update pick up daily to ensure proper forecasting • Produce and distribute contracts and proposals to clients • Prospecting • • Monitor and manage room blocks • BEO and group detailing with clients • Input rooming list/ make group individual reservations • Produce and distribute group resumes • Conduct site visits • Conduct audit reports for sales staff • Handle all catering and group inquiry calls • Perform as the liaison between the hotel and client/group • Update pick up daily to ensure proper forecasting • Produce and distribute contracts and proposals to clients • Prospecting

    • Hospitality
    • 1 - 100 Employee
    • Front Office Supervisor
      • Feb 2008 - Jan 2012

  • Crown Plaza Hotel
    • Silver Spring, MD
    • Front Office Supervisor
      • Jun 2007 - Aug 2011

Education

  • Virginia Union University
    Bachelor of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies
    2003 - 2008

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