Experience

HealthXL

• Ireland
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Manager

  • Oct 2022 - Present



Wizely

• India
• Financial Services
• 1 - 100 Employee

• Content Marketing Consultant

  • Jan 2021 - Oct 2022

  Responsible for driving app installs and increasing MAUs through differentiated content formats and designs.

• Lead - Content Strategy

  • 2020 - 2021

  Building a Financial Wellness content platform for Wizely (on web and in-app) to offer a customised content experience for the users based on their financial knowledge and interests. Responsible for content creation, distribution, design and production.



Curefit - house of cult

• India
• Wellness and Fitness Services
• 700 & Above Employee

• Content Manager

  • 2019 - 2020

  Responsible for user acquisition and retention using digital content strategies. Managed the production of video content for Live.Fit and also worked on designing social media strategies and campaigns to engage target audience and increase top-of-funnel users. Responsible for user acquisition and retention using digital content strategies. Managed the production of video content for Live.Fit and also worked on designing social media strategies and campaigns to engage target audience and increase top-of-funnel users.



The Quint

• India
• Internet News
• 100 - 200 Employee

• Product Manager

  • 2017 - 2019

  Promoted to Product Manager. Responsible for MoM growth of website traffic and user retention using innovative content formats and collaborations. Successfully managed content partnerships with Facebook, Twitter, Instagram, LinkedIn, and Quora.

• Multimedia Producer

  • 2017 - 2018

  Successfully launched the health website ‘FIT’ with a monthly traffic of over a million users. Created, managed and executed content strategy for the website and the social platforms. Involved in end-to-end content writing, video content and content marketing activities, such as: - Blogs - Infographics - Quint Fit Newsletters - Social Media Marketing (Twitter, Facebook, Instagram, Quora) - Competitor Analysis - Sales Collaterals - Editing Guest Blogs



Da Vinci

• Germany
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Manager - Programming & Scheduling

  • 2015 - 2017

  Part of the core leadership team of the company in India and led the on-air content design and operations charter for the channel. Worked closely with marketing, sales, finance, technology and broadcast teams in India and abroad to achieve business objectives. Spearheaded a project to develop enhanced graphics and on-air packaging for the channel. Collaborated with the UX team, marketing and sales teams to launch the OTT product offering in India within 1 year of inception. Part of the core leadership team of the company in India and led the on-air content design and operations charter for the channel. Worked closely with marketing, sales, finance, technology and broadcast teams in India and abroad to achieve business objectives. Spearheaded a project to develop enhanced graphics and on-air packaging for the channel. Collaborated with the UX team, marketing and sales teams to launch the OTT product offering in India within 1 year of inception.



HISTORY TV18

• India
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Manager - Scheduling

  • 2013 - 2015

  Responsible for delivering consistent high ratings of the channel using strategic, data-driven on-air programming for the channel. Led content planning, strategy, licensing, scheduling, on-air promotions and content research. Other KRAs include: Work closely with US and Singapore offices of A+E Networks, Worked closely with Ad Sales to maximise revenue from content

• Production Assistant

  • 2012 - 2013

  Worked closely with multiple vendors and Language Managers across languages (Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati and Urdu) to achieve language and tech QC approval of 97% of more than 10,000 hours of content within the span of a year. Awarded for designing a seamless workflow between language specialists and dubbing vendors for content localization.



CNN-News18

• India
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• News Intern

  • May 2011 - Jul 2011

  Interned with the news desk for the morning broadcast. Work included: - Writing news copies - Research for top international stories - Editing video clips - Transcribing & translating news and wire copies Interned with the news desk for the morning broadcast. Work included: - Writing news copies - Research for top international stories - Editing video clips - Transcribing & translating news and wire copies