Experience

AIC Hotel Group

• United States
• Hospitality
• 1 - 100 Employee

• Vice President of Global Field Sales

  • Jan 2013 - Present

  Miami/Fort Lauderdale Area


Palace Resorts
• Mexico
• Hospitality
• 700 & Above Employee
• Director of North America Field Sales

  • Jul 2010 - Dec 2012


Bimini Bay Resort and Marina

• Vice President of Sales and Marketing

  • Sep 2008 - Jan 2010

  • Recruited to launch resort sales and marketing department for Bahamian “Out Island” Real Estate and marina project with 196 suite and villa vacation rental program • Responsible for overall sales and marketing for luxury resort, private residences and 230 slip mega yacht marina • Negotiated “Small Luxury Hotels of the World ‘ agreement • Resort had 37% increase in room revenue and 68% increase in marina rental revenue for 2009 • Established tour operator, wholesale, retail and… Show more • Recruited to launch resort sales and marketing department for Bahamian “Out Island” Real Estate and marina project with 196 suite and villa vacation rental program • Responsible for overall sales and marketing for luxury resort, private residences and 230 slip mega yacht marina • Negotiated “Small Luxury Hotels of the World ‘ agreement • Resort had 37% increase in room revenue and 68% increase in marina rental revenue for 2009 • Established tour operator, wholesale, retail and online travel agency contracts and operational guidelines • Held accountability for North American, European and Canadian markets • Hired and trained sales, marketing, wedding, public relations and marina sales personnel • Developed resort and real estate sales web-site and contracted direct booking engine provider • Oversee all resort advertising, marketing, designed new logo and implemented various niche market campaigns • Designed real estate brochure for Private Island and 91 Beachfront Estate product • Redesigned all resort in room, point of purchase, food and beverage marketing materials • Produced sales presentations for real estate division to solicit investors and for homeowners association Show less



Royal Caribbean International

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• Regional Director of Sales - Northeast Region

  • 2005 - 2007

  • Responsible for leading, coaching and training of 13 Customer Business Development Managers and 1 Strategic Account Manager in the Northeast Region • Northeast is responsible for overall sales and market share of $255 million • Negotiated annual Variable Volume Incentive (VVI) sales agreements with Strategic and Key Accounts • Implemented strategic and creative campaigns to increase account revenue and reduce overall cost of sale • Maintain, distribute and execute $1.1 million… Show more • Responsible for leading, coaching and training of 13 Customer Business Development Managers and 1 Strategic Account Manager in the Northeast Region • Northeast is responsible for overall sales and market share of $255 million • Negotiated annual Variable Volume Incentive (VVI) sales agreements with Strategic and Key Accounts • Implemented strategic and creative campaigns to increase account revenue and reduce overall cost of sale • Maintain, distribute and execute $1.1 million co-op budget • Completed “Overpromise & Overdeliver” Workshop which describes a methodology that is attractive to sales managers, addictive to customers and devastating to competitors • Attended Success Sciences Coaching, Leadership and Mentoring program • Member of Sales Executive Council - SEC is a group of Fortune 500 executives that meet to discuss sales process, key account management and corporate issues and challenges Show less



Sandals Resorts

• Jamaica
• Hospitality
• 700 & Above Employee

• Director of Sales - Northeast

  • 1996 - 2005

  • Responsible for overall sales, leadership, coaching and revenue results for 15 field sales managers • Implemented training, Budgeting, corporate marketing programs and relationship building with major accounts in the Northeast • Tripled sales force in the Northeast region of the US, increase of 5 to 15 sales managers • Helped design and develop the Preferred Sandals Specialist Program a first in the travel industry • Designed and develop the Preferred Sandals Reservations… Show more • Responsible for overall sales, leadership, coaching and revenue results for 15 field sales managers • Implemented training, Budgeting, corporate marketing programs and relationship building with major accounts in the Northeast • Tripled sales force in the Northeast region of the US, increase of 5 to 15 sales managers • Helped design and develop the Preferred Sandals Specialist Program a first in the travel industry • Designed and develop the Preferred Sandals Reservations Specialist Program a first for tour operators • Maintain and execute multi million dollar sales region budget • Spearheaded sales force hardware and software needs including nationwide training. • Integrated new corporate marketing plans, promotions and programs for North American retail chains, tour operators and wholesalers • Responsible for all aspects of tour operator/wholesaler accounts which include reviewing of production, override commissions, co-op advertising and brochure advertising Show less



Sunburst Holidays

• United States
• Government Relations Services

• National Sales Manager

  • 1991 - 1996

  • Responsible for overall sales efforts for all travel agency accounts in the Northeast • Product contracting for hotels including negotiating rates, selling brochure advertising and co-op marketing • Represented company at Caribbean product conferences • Organized and prepared strategic reports for sales and marketing analysis, forecast and project market trends and develop market strategies • Packed and promoted air charter pricing and programs with Jamaica hotels, TWA and Tower… Show more • Responsible for overall sales efforts for all travel agency accounts in the Northeast • Product contracting for hotels including negotiating rates, selling brochure advertising and co-op marketing • Represented company at Caribbean product conferences • Organized and prepared strategic reports for sales and marketing analysis, forecast and project market trends and develop market strategies • Packed and promoted air charter pricing and programs with Jamaica hotels, TWA and Tower Air • Designed marketing flyers for mass distribution via trade shows. Sales calls and fax blasts Show less



Pan American World Airways

• 1 - 100 Employee

• Jr. Accountant - Account Payable

  • 1990 - 1992

  • Handled and sorted interline airline billings and correspondence from major IATA carriers • Processed various billings and distributed monies to proper accounts • Updated airline records and contacted airline accounting departments regarding delinquent billings