Experience

Daylight

• United States
• Banking
• 1 - 100 Employee

• Senior Copywriter

  • Feb 2023 - Present

  • Produces compelling and engaging copy for all digital marketing campaigns, including social, ads, email, web, app, blog, and newsletters • Develops and executes creative concepts and strategies, under tight deadlines, that align with sales goals and target audiences • Works collaboratively with designers, ad agencies, and freelancers to create on-brand content and raise brand awareness • Produces compelling and engaging copy for all digital marketing campaigns, including social, ads, email, web, app, blog, and newsletters • Develops and executes creative concepts and strategies, under tight deadlines, that align with sales goals and target audiences • Works collaboratively with designers, ad agencies, and freelancers to create on-brand content and raise brand awareness



SOUNDBOKS

• Denmark
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Copywriter

  • Mar 2021 - Nov 2022

  • Developed and maintained brand voice and copy for SOUNDBOKS across all media channels, including Facebook, Instagram, Google, Email and Web • Increased Open Rate, CTR and Conversions on Facebook, Email and Google by researching and A/B testing Headlines, Subject Lines, Primary Text and Descriptions in different marketing funnels • Collaborated with Creative Lead, Account Managers, and Marketing Director to determine the conceptual and copy direction of branding and advertising initiatives Show less



The Advocates

• United States
• Law Practice
• 1 - 100 Employee

• SEO Copywriter

  • Aug 2018 - Feb 2021

  • Provided quality SEO content for 7 corporate blogs on a monthly basis, including optimized headings, text and interlinks • Implemented successful SEO strategies across 7 corporate websites by optimizing website content, establishing backlinks with high-ranking sites and improving overall rankings for related search terms • Managed and optimized Facebook, Instagram and LinkedIn accounts by building strong ad campaigns, using influencer strategies and curating organic content to increase engagement, following and case acquisition Show less



Anavii Market

• United States
• Wellness and Fitness Services

• Freelance Copywriter

  • May 2020 - Dec 2020

  • Prepared and published engaging copy across all digital channels for Martha Stewart's first-ever CBD product launch • Successfully implemented best SEO practices to help Anavii Market rank on the first page of Google for 'Martha Stewart CBD' search terms • Collaborated with Canopy Growth to ensure all messaging and content maintained brand consistency for the product launch • Prepared and published engaging copy across all digital channels for Martha Stewart's first-ever CBD product launch • Successfully implemented best SEO practices to help Anavii Market rank on the first page of Google for 'Martha Stewart CBD' search terms • Collaborated with Canopy Growth to ensure all messaging and content maintained brand consistency for the product launch



B-Guided Magazine

• Barcelona Area, Spain

• Editorial Intern

  • 2016 - 2017

  • Researched, reported, and composed high quality editorial articles each week in both Spanish and English for the online magazine • Researched Barcelona culture for the magazine by exploring fashion trends, restaurant techniques, and business profiles within the local area • Performed daily in-office tasks, composed emails, proofread articles, and curated magazine's social media accounts • Researched, reported, and composed high quality editorial articles each week in both Spanish and English for the online magazine • Researched Barcelona culture for the magazine by exploring fashion trends, restaurant techniques, and business profiles within the local area • Performed daily in-office tasks, composed emails, proofread articles, and curated magazine's social media accounts



The Keystone Newspaper

• Kutztown, PA

• Editorial Editor

  • Dec 2015 - Dec 2016

  • Assigned trending topics to university students, faculty and staff, consistently meeting newspaper deadlines • Edited user-generated content using Microsoft Word and Adobe InDesign • Contributed news and featured articles to monthly issues while producing AP-quality work in a team-oriented environment • Assigned trending topics to university students, faculty and staff, consistently meeting newspaper deadlines • Edited user-generated content using Microsoft Word and Adobe InDesign • Contributed news and featured articles to monthly issues while producing AP-quality work in a team-oriented environment