Experience

Buttr Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Strategist

  • Nov 2022 - Present



Yieldify

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Client Services Manager

  • Aug 2021 - Nov 2022



Zhik Pty Ltd

• Australia
• Sporting Goods
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2020 - Jul 2021

  ⦿ Led all marketing campaigns to drive brand awareness and company growth, targeting web presence, organic traffic acquisition, lead generation, nurturing, and conversion, SEM, email, and paid acquisition channels. ⦿ Grew email database from 9,000 to over 30,000, achieving a 230% increase in under 12 months through utilising landing pages and integration of website pop-ups. ⦿ Increased online revenue by 80% in 12 months by end-to-end creation and management digital campaigns, converting cold leads into customers through various retargeting and segmentation strategies. ⦿ Evaluated emerging technologies and established best practices in Digital Marketing. Provided thought leadership and perspective for adaption where appropriate. ⦿ Provided ongoing reports back to management on performance metrics, budget tracking, and distribution, and the measurement and reports on performance of all digital marketing campaigns against goals (ROI and KPIs).



Moneyball Australia

• Australia
• Spectator Sports
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Apr 2020

  ⦿ Grew total membership to 300,000 active members/users generating upwards of $2M+ p.a. spend.⦿ Constructed, wrote and built all digital marketing/advertising campaigns through Facebook, Instagram, Google Ads, etc. against a budget of $50k-$100k per month during peak sporting periods.⦿ Worked closely with Moneyball Legal & Compliance on regional/state legislation to ensure all marketing messages reflected regulatory requirements for NSW, VIC, WA, and QLD markets.⦿ Updated content for both two websites at Moneyball.com.au in Australia and Moneyball9.com in India.⦿ Developed clear CTA’s on all website and social media copy, delivering a 30% uplift in leads and Increased customer deposits by 20% in 3 months by redesigning all sport specific landing pages.⦿ Conducted ongoing review and analysis into CTRs, Bounce Rates, etc to identify opportunity and trends, and to make the necessary changes needed to improve return on investment (ROI) across each campaign. ⦿ Optimised all campaigns that resulted in reduced lead generation i.e. CPC costs from $20 to $12 (40% reduction).⦿ Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%.

• Senior Operations Manager

  • Dec 2015 - Mar 2017

  ⦿ Part of the team that would launch Moneyball.com.au and directly involved in implementing the customer relationship management framework during this critical development era.⦿ Oversaw staff in Australia, Ukraine and Estonia who all formed part of the lead acquisition and customer journey.⦿ Championed business development efforts to grow the party referral sources and potential partners, and directly involved in incentivised nation contract negotiations worth upwards of $10k per month.⦿ Implemented a fully automated CRM framework including automated email campaigns. Wrote and published content for distribution through EDMs. Monitored click through rates and bounce rates.

• Customer Relationship Manager

  • Oct 2014 - Dec 2015

  ⦿ Formulated customer messaging and marketing campaigns that appeals to a customers who have a global love of sport, and the converging markets of DFS, social gaming, and sports betting.⦿ Built valued relationships with VIP customers and implemented specific campaigns to increase customer satisfaction within the VIP market and to deliver tailored marketing and customer services messages⦿ Recruited and trained at new members/specialists on to the customer relationship management team that resulted in a reduction of call wait times by 70% therefore increasing trust factor and reduction to customer churn rates.



Rebel Sport

• Australia
• Retail
• 700 & Above Employee

• Department Manager

  • Jun 2010 - Sep 2014

  ⦿ Achieved sales goals and service targets by leveraging communication skills and product knowledge to develop and maintain new customer relationships ⦿ Built rapport with customers, management and sales team to better understand customer needs and recommend appropriate solutions ⦿ Trained and managed new employees on customer service, money handling and organisational strategies ⦿ Strengthened merchandising and promotional strategies to drive customer engagement and boost sales ⦿ Facilitated high volumes of cash, credit and gift card transactions, verifying cash drawer balance at end of each shift