Experience

Far Eastern Group

• Taiwan
• Holding Companies
• 1 - 100 Employee

• Design Researcher / Product Strategist

  • 2015 - Present

  • Design, plan and conduct design research to inform and inspire strategic planning. • Apply research insights to create design solution and build prototypes to learn and define future product development. • Design and facilitate workshops to understand the business needs and inspire innovation. • Coordinate partners, align stakeholders and manage product and service development •Promote and grow the adoption of Design Thinking practice. • Design, plan and conduct design research to inform and inspire strategic planning. • Apply research insights to create design solution and build prototypes to learn and define future product development. • Design and facilitate workshops to understand the business needs and inspire innovation. • Coordinate partners, align stakeholders and manage product and service development •Promote and grow the adoption of Design Thinking practice.



Wistron

• Taiwan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Strategist

  • 2010 - 2015

  • Conducted research to answer business strategy questions, identify growth opportunities and drive new initiatives. • Designed and developed products and services for pilot projects. • Engaged stakeholders and developed business opportunities • Conducted research to answer business strategy questions, identify growth opportunities and drive new initiatives. • Designed and developed products and services for pilot projects. • Engaged stakeholders and developed business opportunities



NTU iNSIGHT

• Taiwan
• Design Services
• 1 - 100 Employee

• Design Researcher

  • 2009 - 2010

  • Led a multidisciplinary design team to bring invention ideas from concept to reality • Conducted user experience research and field study. • Established collaborative relationships with stakeholders and coordinated cross functional teams. • Led a multidisciplinary design team to bring invention ideas from concept to reality • Conducted user experience research and field study. • Established collaborative relationships with stakeholders and coordinated cross functional teams.



Nova Design Taiwan

• Taiwan
• Design Services
• 1 - 100 Employee

• Senior Product Designer

  • 2007 - 2009

  • Conducted market research and translated insight into design and communication strategies. • Designed and developed visual materials and color scheme for vehicles and electronic products. • Supported business development teams to develop compelling marketing materials. • Conducted market research and translated insight into design and communication strategies. • Designed and developed visual materials and color scheme for vehicles and electronic products. • Supported business development teams to develop compelling marketing materials.



United Advertising

• Senior Creative

  • 2004 - 2006

  • Responsible for conception, design, and execution of visual materials for diverse media including: print advertising, TV commercial and online advertising. • Conducted consumer attitudes survey and translated insights into advertising strategies. • Worked with account teams to create and deliver customer centric solutions. • Responsible for conception, design, and execution of visual materials for diverse media including: print advertising, TV commercial and online advertising. • Conducted consumer attitudes survey and translated insights into advertising strategies. • Worked with account teams to create and deliver customer centric solutions.



Kingnet International Entertainment

• Design Director

  • 2002 - 2004

  • Led a multidisciplinary team to design and develop website and information architecture. • Collaborated with marketing teams to create integrated marketing campaigns. • Conducted qualitative user experience research. • Led a multidisciplinary team to design and develop website and information architecture. • Collaborated with marketing teams to create integrated marketing campaigns. • Conducted qualitative user experience research.



Stone Theatre Company

• Theatre Designer

  • 1995 - 1997

  • Worked with costume, lighting and sound designers to create the worlds in which the stories unfold. • Designed and built the sceneries and properties. • Worked with costume, lighting and sound designers to create the worlds in which the stories unfold. • Designed and built the sceneries and properties.