Experience

Sushant University

• India
• Higher Education
• 100 - 200 Employee

• Director- Marketing & Admissions

  • Mar 2021 - Present

  • Heading the Marketing and Admissions department accountable and responsible for ensuring achievement of target admission for the Sushant University - UG & PG Programs• Planning and executing various ATL & BTL activities.• Responsible for Market Promotions, Print Media Planning, Digital Marketing, Admissions Branding and their successful implementation.• Addressing and Organizing Seminars, Workshops, Campus Visits, Info Desks, School Con-nect Programs and counseling sessions in Primary Markets (Schools and Colleges) and Sec-ondary Markets (Coaching Centers, Prominent stake holders).• Organizing the activities like Open House Sessions, Counseling at Examinations Centers (National Level) and Education Fairs.• Making Strategies and Business Plans and striking deals and negotiations with Channel Partners (Coaching Centers, Tuition Classes, Teachers & faculties, Student Mentors)



Mody University of Science and Technology

• India
• Education Administration Programs
• 1 - 100 Employee

• Deputy General Manager

  • Sep 2019 - Mar 2021

  Key Deliverable:• Steering Admissions and several Marketing and Brand Promotion initiatives (PAN INDIA)• Spearheading the Marketing and Admissions department accountable and responsible for ensuring admission target accomplishment for the Mody University - UG & PG Programs as well as Mody School (CBSE & IB Boards) by mentoring & guiding team• Instrumental in the planning and implementation various ATL & BTL activities• Leading the Market Promotions, Print Media Planning, Digital Marketing, Admissions Branding and their successful execution• Responsible for the arrangement of Seminars, Workshops, Campus Visits, Info Desks, School Connect Programs and counseling sessions in Primary Markets (Schools and Colleges) and Secondary Markets (Coaching Centers, Prominent stake holders)• Arranging the activities like Open House Sessions, Counseling at Examinations Centers (National Level) and Education Fairs• Outlining strategies and business plans and finalizing deals and negotiations with Channel Partners including Coaching Centers, Tuition Classes, Teachers & faculties, Student MentorsThe Institution: Amity is the leading Education Group of India with 9 Universities and with Global Campuses in 8 Countries outside IndiaThe Attainments• Created a strong Marketing Team and Network of Channel Partners across Country and SAARC Nations• Secured the National Tie-Up with Corporate Coaching Centers like Resonance, Career Launcher, Funda Makers and TIME for Promotions and Admissions• Successfully controlled and curtailed the Gaps in Admission Process (Form Filled to Final Admission)• Enhanced the brand visibility and acceptance by launching School Connect Programs & Coaching Connect Programs• Accelerated the number of Enquiries-Registrations-Admissions by almost 80% as in comparison to previous 2 years• Led the setup branch offices at Kota, Jodhpur and Kolkata



Amity University Lucknow Campus

• India
• Higher Education
• 400 - 500 Employee

• Marketing Director

  • Jan 2017 - Sep 2019

  Key Deliverable: • Led Market Promotions, Admissions and Branding Activities in Uttar Pradesh, Uttarakhand and North-Eastern States.• Steered the planning and execution of several ATL & BTL activities in the region• Ensured the admission target accomplishment by leaing the Marketing Team• Arranged Seminars, Workshops, Campus Visits, Info Desks, School Connect Program and counseling sessions in Primary Markets (Schools and Colleges) and Secondary Markets (Coaching Centers, Prominent stake holders).• Organized the activities like Open House Sessions, Counseling at Examinations Centers (National Level) and Education Fairs.• Outlined strategies and business plans and finalizing deals and negotiations with Channel Partners including Coaching Centers, Tuition Classes, Teachers & faculties, Student MentorsThe Institution: Amity is the leading Education Group of India with 9 Universities and with Global Campuses in 8 Countries outside IndiThe Attainments• Established the Marketing Department at Amity University, Lucknow Campus• Gauged the continuous fall of admissions about 20% every year from last 3 years and fixed it by accomplishing 15% hike in admission for the last two campaigns 2018 and 2019 • Explored and established the new markets for the brand Amity University• Secured the National Tie-Up with Corporate Coaching Centers like Resonance, Career Launcher, FundaMakers and TIME for Promotions and Admissions.• Controlled and curtailed the Gaps in Admission Process (Form Filled to Final Admission)• Enhanced brand visibility and acceptance by introducing School Connect Programs & Coaching Connect Programs



ICFAI UNIVERSITY

• Education Administration Programs
• 500 - 600 Employee

• Senior Manager (Regional Head North)

  • Apr 2004 - Dec 2016

  Key Deliverable:• Steered the Marketing & Admissions in North Indian States (UP, MP, Rajasthan, NCR, Uttarakhand and Nepal)• Handled the revenue generation by ensuring the admission target accomplishment in several courses by heading the Team Size of 50 professionals located at 7 Branches in different cities for 3 Universities (Dehradun, Hyderabad & Jaipur)• Opened Marketing & Admissions Offices at New Delhi, Allahabad, Lucknow, Kanpur, Varanasi, Dehradun, Jaipur and Indore and ensured their status as Profit Center• Led Admin and HR aspects in the region (Imprest, Accounts, Recruitments, Appraisals, etc.)• Outlined strategies and business plans and finalized deals and negotiations with Channel Partners (Schools, Colleges, Coaching Centers, Tuition Classes, Teachers & faculties, Student Mentors)• Arranged Seminars and Career Workshops in Schools and Colleges and Coaching Centers.The Attainments• Joined as Branch Manager in 2004, launched and firmly established the brand ICFAI University in markets of NCR, Uttar Pradesh and Uttarakhand States with well-planned marketing program• Firmly established the Brand in the North Indian States and major contributor to the overall revenue of the University• Promoted as Territory Manager then Regional Head (Sr. Manager) North India and Nepal• Successfully steered several campaigns for UG & PG Programs and have been a constant performer throughout the tenure, Winner of Performance Award continuously for 10 years for securing highest number of Admissions PAN India along with the Team.• Secured Strategic Tie-Ups with Corporate Coaching Centers like Resonance, Career Point, Career Launcher, TIME and many more which added a considerable number to the total Admissions



HDFC Bank

• India
• Banking
• 700 & Above Employee

• Senior Sales Officer (CASA)

  • Sep 2003 - Mar 2004



Great Fortune Infotech Pvt. Ltd.

• Senior Executive

  • Aug 2001 - Sep 2003



Kinetic Motors Ltd.

• India
• Retail

• Sales Officer (Corporate)

  • Apr 2000 - Jul 2001