Experience

Srinivasa Farms

• India
• Food and Beverage Manufacturing
• 100 - 200 Employee

• General Manager

  • Apr 2022 - Jul 2022

  India

• Assistant General Manager

  • Apr 2020 - Mar 2022

  India

• Head Of Sales

  • Sep 2014 - Mar 2020

  Hyderabad Area, India - Spearheading processed chicken sales pan-India - Partnering with stakeholders to drive the business to take it to the next level - Handling team to drive value-based sales instead of volume - One point of contact for resolutions to the customers - Collaborate with other functions for the smooth resolutions & delivery of the units Highlights - Created a topline of INR 870 Mn from the scratch in 4 years - Targeted major brands in the industry, successfully onboarded and… Show more - Spearheading processed chicken sales pan-India - Partnering with stakeholders to drive the business to take it to the next level - Handling team to drive value-based sales instead of volume - One point of contact for resolutions to the customers - Collaborate with other functions for the smooth resolutions & delivery of the units Highlights - Created a topline of INR 870 Mn from the scratch in 4 years - Targeted major brands in the industry, successfully onboarded and retained - Currently, leading businesses with Licious, GFM Retail, Metro Cash & Carry, Walmart India, Jubilant FoodWorks Ltd (Domino's), Yum India, Big Basket, Dunzo, Grofers, Tata Foodz, Zomato etc - Started Retail, General Trade & Modern Trade business with zero commercial basis - Created a pipeline of revenue for INR 1500 Mn Operations & P/L: P & L accountability. Manage operating budgets and overall business operations. Grow start-ups with velocity to full-scale operations, turn around poorly performing divisions, and establish alliances and partnerships through strategic planning and implementation. Multi-location management expertise, and bringing stakeholders together. Team Leadership: Integrating accountabilities of verticals. Build, mentor, & lead cross-functional teams for optimum performance and bringing velocity to the efforts. Sales & Marketing/ PR/ Business Development: Plan & implement long term and short goals. Spearhead the complete sales cycle. Business development initiatives directed at growth, market penetration, revenue generation, and building channel partners. Accustomed to senior - executive roles, the ability to take high stake decisions & overcoming complex business challenges.



IDEB Projects (P) Ltd.

• India
• Construction
• 1 - 100 Employee

• SBU Head

  • May 2005 - Aug 2014

  Bengaluru and Pune SBU Head / General Manager / Assistant General Manager / Senior Manager - Collected INR 270 bn from various projects across the country - Raised revenue of INR 6.5 bn from stressed assets by divestment - Handled all asset classes of real estate - Closed numerous investor deals, USD 01 - 12 million ticket size; which involved the cycle of due diligence, mitigating risks and the final closure - Played a crucial role in reshaping the deals during the downtime of the Real… Show more SBU Head / General Manager / Assistant General Manager / Senior Manager - Collected INR 270 bn from various projects across the country - Raised revenue of INR 6.5 bn from stressed assets by divestment - Handled all asset classes of real estate - Closed numerous investor deals, USD 01 - 12 million ticket size; which involved the cycle of due diligence, mitigating risks and the final closure - Played a crucial role in reshaping the deals during the downtime of the Real Estate industry Steered the operations, successfully handled all the classes of high-value real estate assets in multiple geographies. Delivered five complete real estate cycles, right from land acquisition to handing over the keys to the end-users. ▶︎ Accomplished 5 full real estate cycles. Marketed upscale 7.2 + MN set of all classes of real estate assets, and have headed the overall receivable collections of 1,800+ Cr in these projects. Demonstrated leadership, resilience & prudence while handling stressed assets. Directed the overall Real Estate Investment Strategy, Location strategies, Mixed-use Development Strategy, Product-mix assessment & finalization strategy - covering ▶︎ Project Configuration strategy, Asset & portfolio strategy at the entity level. ▶︎ Marketing - Branding, ATL/BTL activities, marketing campaigns during the life-cycle of the projects. ▶︎ Deals and Negotiations - closed high-value deals, vetting legal agreements, and business risk mitigation strategies. ▶︎ Headed the project budgeting activity to ensure healthy cash inflows. Liaising with IPCs, brokerage houses, dealers, HNIs, architects, consultants, and solicitors firms. ▶︎ Mentored and guided the multi-location teams for the pre-launch, & launch, and post-launch collection activities of the projects. Business Development includes identifying new land parcels, core team members for approving the projects, & controlling risk management. Show less



Ambuja Cements Limited

• India
• Wholesale Building Materials
• 700 & Above Employee

• Senior Sales Executive

  • Nov 2003 - May 2005

  NCR and Chandigarh Handled large volumes of both trade and non-trade/ institutional business, successfully increasing sales for the grinding unit in Northern India. Managed large numbers of exclusive dealers, retailers, and C&F Agents. Joined at a time when the sales volumes were decreasing for a grinding unit. Reinforced the confidence in the team, travelled small town to villages, listened and solved the credit issues of retailers, and exclusive dealers. Overall learnt the science of sales… Show more Handled large volumes of both trade and non-trade/ institutional business, successfully increasing sales for the grinding unit in Northern India. Managed large numbers of exclusive dealers, retailers, and C&F Agents. Joined at a time when the sales volumes were decreasing for a grinding unit. Reinforced the confidence in the team, travelled small town to villages, listened and solved the credit issues of retailers, and exclusive dealers. Overall learnt the science of sales, channel management, listening with empathy and carve out a niche for a product which appears so similar out of the bag. Show less



Rexam PLC

• United Kingdom
• Packaging & Containers
• 700 & Above Employee

• Market Development Specialist

  • May 1998 - Oct 2003

  Mumbai and NCR Launched a unique concept in healthcare industry to contain nosocomial infection for the first time in the country. Being a start-up with zero commercial base, established REXAM products (fast moving goods), as number one brand in its category in less than two years. Handled more than 90 health-care institutions and 30 distributors in the Northern & Western India. Starting from INR 0 to INR 50 million in 4 years. Super-Achieved the top-line. You just can't throw a… Show more Launched a unique concept in healthcare industry to contain nosocomial infection for the first time in the country. Being a start-up with zero commercial base, established REXAM products (fast moving goods), as number one brand in its category in less than two years. Handled more than 90 health-care institutions and 30 distributors in the Northern & Western India. Starting from INR 0 to INR 50 million in 4 years. Super-Achieved the top-line. You just can't throw a long drawn habit out of window. Made friends, coach them, train them, meet key decision makers, bring change by offering real benefits & value. For me it worked; then volume & value becomes incidental. The best ever exposure to a start-up, imparting training, change management, and government tendering business. Show less



Nipro Medical Corporation

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Area Manager

  • Jul 1996 - Apr 1998

  New Delhi, Delhi, India Joined the organization at an early stage and gained significant exposure in Market expansion, Sales, Distribution and Import Operations. ❖ Received understanding of core business of sales, branding, and a distinction between features and benefits of a product, their relevance to a customer, and institutional buyer. ❖ Established channel network from scratch. Strengthened the sales of the entire product-line across B2B and B2C sectors.