Aseel Al-Balushi

Social Media Manager at United Media Services (UMS)
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Contact Information
us****@****om
(386) 825-5501
Location
Masqaţ, Oman, OM
Languages
  • Arabic Elementary proficiency
  • English Elementary proficiency
  • Baluchi Elementary proficiency
  • Urdu Elementary proficiency

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Bio

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Experience

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2019 - Present

    • Oman
    • Marketing and Advertising
    • Social Media Manager
      • Jun 2018 - Aug 2019

      Responsibilities and achievements include, but are not limited to: 1. Manage Social Media marketing campaigns and day-to-day activities including: • Curate relevant content to reach the company’s ideal customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Conduct online advocacy and open stream for cross-promotions. • Develop and expand community and/or blogger outreach efforts. • Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). • Design, create and manage promotions and Social ad campaigns. • Compile report for management showing results (ROI). 2. Demonstrate the ability to map out a marketing strategy and then drive that strategy proven by testing and metrics. 3. Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. 4. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximize results. 5. Maintaining a high level of performance by the account teams and other agency personnel, as needed. 6. Being sufficiently informed and personally involved, ensuring sound planning, good service, and a solid client/agency relationship. 7. Ensure the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved. 8. Plan, develop, and defend budget recommendations, work goals, measurements, and training 9. requirements necessary to provide both quality and profitable service to Clients. 10. Execute duties and assignments as directed in compliance with corporate guidelines and objectives. 11. Provide leadership/motivation and convey the vision and values of the Agency to the assigned staff. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager - Digital
      • Apr 2013 - Jun 2017

      worked as the key account manager across key Oman Air, OLX Oman, Al Mouj, Nissan Oman, NBO and Khimji's Luxury & Lifestyle. • Creating efficient digital campaigns • Social Media Branding and Advertising for Clients • Strategizing and developing engagement plans • Collaborated with clients from concept to production • Coordinating between the production and design team • Ensured timely delivery of projects • Identifying new business opportunities with existing clients • Developed Digital Strategy for Key Accounts • Created monthly reports • Community Management • Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives. Management & Moderation (60%). • Listening & Reporting utilize social listening tools to generate insights. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization. • Publishing Create and maintain Content Calendars, including writing Facebook status updates, Post relevant content in accordance with content calendar. • Moderation review user generated comments and posts in a quick and timely manner. • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience. Enforce the social media guidelines as defined by the brand. Escalate user generated content, where appropriate, to internal and client stakeholders. Liaise with client’s customer service for direct and indirect queries, enquiries, complaints etc. • Solve issues related to vendor performance, timely receipt of services and other issues like quality. •Google Adwords Certified Fundamentals & Advanced Display •Ability to utilise various ad platforms incl. Google Adwords, DCM & Facebook •Provide strategic recommendations for multiple client digital campaigns •Completing analyses and reports for campaign performances Show less

    • Canada
    • Software Development
    • 700 & Above Employee
    • BlackBerry Expert Field Marketing
      • Feb 2012 - Mar 2013

      •Develop the marketing campaigns by promoting the product, service or idea. •Focus on selling a product or service that affect the customer and retailers depending on the size of the sector. •Managing the production of marketing materials, including leaflets, posters, flyers and newsletters. •Monitoring competitors activity •Support the marketing manager and other colleagues •Organising and attending events such as conferences, seminars, receptions and exhibitions. •Maintain and updating customer database. •Conducting market research such as customer questionnaires. •Developing marketing plans and strategies. Show less

    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Assistant Store Manager
      • Jan 2011 - Jan 2012

      Staff works review • Ensure staff carry out their individual roles as given to them • Collect information of missing items / loss of opportunity on a weekly basis & report the Concept Manage • Replenishment of stocks from back store and receipt of daily SRNs. • Achieving standards in customer service, retail & merchandising. Maximize Sales • Review weekly dep’t sales report with staff, highlight areas of concern, and take corrective action. • Monthly review of department wise sells thru for the store with staff. • Coordinate with inventory controller ensure timely receipt of transfers from other stores to avoid lost opportunities. Assisting Manager • Regular/ Sale pricing. • Reporting weak areas of customer service and methods to improve them. • Season Launches – Understand hits / story / collection. • Sale preparation – Understand stock balance priority in clearing, review stocks sold. • Compiling mid-season / end season repots. • Identifying training needs for staff review/ appraise performance. • Maintenance of attendance / off / vacation / leave / overtime records of staff and store petty cash. Inventory & Shrinkage control • Ensure correct quantity received from warehouse / shops. • SRNs sent daily to warehouse. • Review SRNs for stocks not received / follow-up. • Participate in planning, conducting perpetual/ half yearly stock take & variance review. • Ensure monthly store damages maintain record. Filing & Documentation • GTMs / Delivery notes / First issues. • Shortage / Excess / Damages. • Price Revision updations follow up. Show less

    • Sweden
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser/Stylist
      • Jan 2008 - Dec 2010

      • responsible for designing and implementing window and in-store displays for both online and brick and mortar retail stores • create and maintain an image for a department or store that resonates with their target customers • Increase customer traffic in the store, and guide their customers' browsing through merchandise placement and store layout to result in an eventual sale. • sourcing materials and display elements, such as lighting, props and accessories; maximizing the space and layout of the store; • installing and dismantling displays, using available space to the best advantage; • dressing mannequins and making use of creative lighting for window displays; • Visiting other stores in the area, working with in-store sales staff and helping to develop their understanding of presentation. • preparing for promotional events and dismantling displays at the end of promotional periods; • Giving feedback to head office and liaising closely with merchandisers and buyers. • Support some of the brand stores in re-opening. ADMIN •Review all required documents. •Preparing yearly audited financial report. •Review all required documentation and approvals are in place. •Ensure completeness of the credit files as per approval requirements. Show less

Education

  • Ahmed bin Said
    BS, Science
    2005 - 2006
  • Cooperation Administrative Training Institute
    Training coursein, Information Technology and windows
    2003 - 2003

Community

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