Anne de Jong

Co-founder at Good Tourism Institute
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Location
NL

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Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-founder
      • Apr 2020 - Present

      The Good Tourism Institute helps tour operators become the best version of themselves. Learn how to support local communities, build long lasting relations with customers and employees, and offer unique experiences. All in a sustainable way. The Good Tourism Institute helps tour operators become the best version of themselves. Learn how to support local communities, build long lasting relations with customers and employees, and offer unique experiences. All in a sustainable way.

    • Netherlands
    • Travel Arrangements
    • Founder & Sustainability Consultant
      • Jan 2018 - Present

      Fair Sayari is a consultancy business focused upon the practical implementation of sustainability in tourism. I believe that sustainability is the ultimate way to create a futureproof tourism industry and a win-win situation for everyone. I advise tourism companies and I share my knowledge in blogs, so they can help build a sustainable tourism industry that works for everyone. I am currently working with: [Travelife for Tour Operators] As account manager for African TO's I am responsible for guiding tour operators through the Travelife certification process and help them to implement more sustainability practices. I am also involved in hosting trainings and promote Travelife on international tourism trade fairs. [Green Destinations] Africa Coordinator and coach for destinations on the African continent who want to work on sustainable development and towards GSTC accredited Green Destinations certification. Also a trained auditor. [Green Leisure Group] Sustainability consultant for projects relating to sustainable performance hospitality sector within the Netherlands. Show less

    • Netherlands
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Young sustainable frontrunner DJ100 2019
      • Jun 2019 - Jun 2020

      The DJ100 is a leading list of 100 young people with the most innovative and inspiring initiatives, ideas and start-ups in the field of sustainability in the Netherlands. https://dj100.nl/ The DJ100 is a leading list of 100 young people with the most innovative and inspiring initiatives, ideas and start-ups in the field of sustainability in the Netherlands. https://dj100.nl/

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Operations Officer
      • Jan 2018 - Jul 2018

      Better Places Travel is an online travel platform with a high sustainability focus. Better Places connects travellers directly to its local travel experts who design a tailor-made holiday together. This construction offers unique, high quality travel experiences focused on nature and the local population. By offering travel in a responsible way, they help to make the world a little bit better. It’s easy, affordable and comes with all the insider tips you need to make your journey truly exceptional. Better Places has local experts in over 40 countries and supports them in terms of operations, client communication, and sustainability. During these 6 months I replaced the operations officer and started working on sustainability projects as well. As from August 2018, I am working for Better Places as a freelancer solely focused on sustainability projects. Show less

    • Netherlands
    • Research Services
    • 700 & Above Employee
    • Msc Thesis
      • Feb 2017 - Sep 2017

      Thesis: The embeddedness of Corporate Social Responsibility (CSR) in South African Tour Operators' business practices. This study aimed to provide insight in the level of embedded ness of CSR a s a social practice in the South African tourism industry, the current obstacles of engaging in CSR, and the influence of certification on the institutionalization process of CSR. Practice theory is particularly relevant when obtaining this in-depth information as it shows tour operating as a practice arrangement bundle. Practice theory by Shove, Pantzar & Watson uses the three concepts of meaning, competences, and materials to unpack this bundle. This study shows that there is a similar understanding of CSR among the South African tour operators. However, the companies have translated their understanding of CSR into different ways of doing, which is influenced by their company size, business structure, business strategy, and available resources. This has resulted in the classification of three groups of tour operators, small, medium, and large, that diverge themselves in terms of CSR implementation. These so-called dominant practices orient the ways in which people prioritize and spend their time. Before CSR can be fully considered a dominant practice, CSR needs to be institutionalised. The web of institutionalisation includes multiple elements that lead to routinisation when connected and simultaneously used, can support this process. Full cooperation from diverse stakeholders from different levels is required in order to influence the general meaning, competences, and materials of CSR, to create a similar mind-set, and a shared set of CSR practices in the South African tourism industry. Show less

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Intern Travelife
      • Sep 2016 - Dec 2016

      Travelife for Tour Operators is a leading training, management and certification initiative for tour operators committed to reach a higher sustainability level. With its online reporting system accredited by GSTC, Travelife trains tour operators on sustainability in tourism, supports them worldwide in implementing sustainability practices in their management, and certifies them for third-party verification. Sustainability management is all about commitment and consistent sustainable business practices. This includes their tourism products, how they monitor and manage their impacts, and how they support their suppliers on their road to sustainability. I first started working for Travelife as an intern for my MSc program at Wageningen University. During my internship I started as coordinator for African tour operators, coaching them through the certification report. I have continued working for Travelife and as of January 2018 officially as freelancer in the role of Account Manager Africa. Show less

    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Waitress in live-cooking restaurant Valentino
      • Feb 2015 - Dec 2016

      Deputy supervisor for restaurant, brasserie and bar ReeHorst in Ede is centrally located in the Netherlands and at the heart of the stunning Veluwe region, an area of breathtaking natural beauty. ReeHorst offers everything under one roof. An exceptional 4-Star Hotel, charming Live Cooking Restaurant Valentino, Brasserie, Terrace, and no less than 39 excellent Party and Business halls. It's no surprise therefore that this is the premier place where business and pleasure make a perfect pair. For over 30 years, ReeHorst is a well-known and well-loved location for business meetings and tourists. For nation-wide conventions, events, and delectable Hotel packages: it's enjoyment all round! The internationally experienced management team and more than 100 highly experienced specialists devote the fullest attention to all details and quality, every day of the week and with true professional dedication. Just so you can thoroughly enjoy a 4-star service. Reehorst has remarkably friendly and immensely hospitable staff which is evident in our guest reviews. Show less

    • Netherlands
    • International Trade and Development
    • 1 - 100 Employee
    • Researcher - Bachelor Thesis
      • Feb 2015 - Jul 2015

      Thesis: Development of a new community-based ecotourism product for Fair2 in Tanzania. The focus of this thesis was to provide insight in the process of developing community-based ecotourism, and to develop a new community-based ecotourism product for Dutch tour operator Fair2. All the collected data regarding public goods, suitable tour components, and the opinion of the professionals resulted in a new community-based ecotourism product in Tanzania that truly benefits the local communities, provides interaction for the clients, meets Fair2’s vision and needs, and is very interesting for the adventurous traveller that wants to see the backside of Africa and to learn from local cultures. This advice does not only present a new community-based ecotourism product that can be offered to Fair2’s clients but also provides an interesting analysis about the opinions of the locals and professionals on community-based ecotourism. Show less

    • United Kingdom
    • Hospitality
    • 100 - 200 Employee
    • Meetings and Events sales trainee
      • Sep 2014 - Jan 2015

      The Thistle Hotel in Brighton has been bought by Jury's Inn and is now known as Jury's Inn Brighton Waterfront. With its beautiful seafront, quirky shops and incredible range of entertainment, we think Brighton is a very special city. To make your stay as spectacular as your surroundings, our Brighton Waterfront hotel is not only conveniently located, but has unmissable views right across the beach and beyond. Jurys Inn Brighton Waterfront benefits from its own entrance at the front of hotel in the right corner and is located just a few minutes from the Pier. So whether you’re exploring and relaxing or visiting for business, our Brighton Waterfront hotel is perfectly located to make sure your stay is unforgettable. During this internship I was introduced to the world of Meetings & Events in a luxurious hotel with over 10 meeting rooms and several ballrooms. Every weekend there were different events ranging from weddings, conferences, and dinner shows, and I was assisting the whole process of organising the event. Show less

    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Bartender
      • Dec 2011 - Nov 2013
    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • Event trainee
      • Jan 2013 - Jul 2013
    • Netherlands
    • Restaurants
    • Bartender
      • Jan 2011 - Oct 2012

Education

  • Wageningen University
    Master of Science (MSc), Tourism, Leisure & Environment
    2015 - 2017
  • Saxion University of Applied Sciences
    Bachelor of Applied Science (BASc), International Tourism Management
    2011 - 2015
  • MPI Global Training +
    Global Certificate in Meetings and Business Events II, Meetings and Events
    2014 - 2014
  • Ulenhof College - High School
    HAVO, Business and Economics
    2007 - 2011
  • Travelife for Tour Operators & Travel Agents
    Travelife Sustainability Manager, Sustainability Studies
    2017 -

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