Experience

Scott Circle Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director - Content Development & Strategic Planning

  • 2021 - 2023

  Washington, District of Columbia, United States Led strategic planning and content development for mission-driven clients including the National Organization for Women (NOW), Events DC, Nonhuman Rights Project, Families USA, the National Association of Olmsted Parks, and more - Developed dynamic, insight-based strategic communications initiatives focused on messaging, thought leadership, brand awareness, partnerships, content creation, rapid response, events, stakeholder relations, and media relations - Ghostwrote impactful opinion… Show more Led strategic planning and content development for mission-driven clients including the National Organization for Women (NOW), Events DC, Nonhuman Rights Project, Families USA, the National Association of Olmsted Parks, and more - Developed dynamic, insight-based strategic communications initiatives focused on messaging, thought leadership, brand awareness, partnerships, content creation, rapid response, events, stakeholder relations, and media relations - Ghostwrote impactful opinion pieces published in national outlets including Marie Claire, Ms. Magazine, and Inside Sources - Built owned content streams including Medium pages, blogs, newsletters, white papers, and stakeholder communications, managing end-to-end production - Initiated and secured a strategic partnership with popular online retailer Social Goods to develop and produce a collection of merchandise using iconic NOW graphics, drawing closer connections to target audiences - Spearheaded a crisis communications simulation and evaluation program, advising client on effective emergency response processes and creating a communications playbook - Created a modeling process to help define individual thought leadership profiles for C-suite executives - Contributed to agency marketing efforts, including writing successful award submission for PR News’ 2023 Agency Elite Top 100 - Managed internship program and mentored junior staff members to foster professional development Show less



Catholic Charities DC

• United States
• 1 - 100 Employee

• Senior Manager, Communications and Marketing

  • 2017 - 2021

  Washington D.C. Metro Area Develop holistic marketing communications strategies to promote D.C.’s largest independent social services provider’s mission and advance its reputation among a variety of stakeholders through media relations, content marketing, strategic partnerships, digital engagement, thought leadership, and event management • Collaborate with nationally recognized corporate and community partners including the Monumental Sports & Entertainment Foundation, the Redskins Charitable Foundation, Deloitte… Show more Develop holistic marketing communications strategies to promote D.C.’s largest independent social services provider’s mission and advance its reputation among a variety of stakeholders through media relations, content marketing, strategic partnerships, digital engagement, thought leadership, and event management • Collaborate with nationally recognized corporate and community partners including the Monumental Sports & Entertainment Foundation, the Redskins Charitable Foundation, Deloitte, Exelon Pepco, to amplify outreach • Create and manage integrated marketing campaigns, attracting new audiences and expanding donor pool • Analyze qualitative and quantitative data, identifying unique insights and translating them into actionable strategies • Write editorial and marketing content for blogs, social media, newsletters, and mainstream media outlets; ghostwrite timely opinion pieces on behalf of C-suite executives • Manage proactive and reactive media relations highlighting expertise across a range of social justice issues resulting in national, regional, and local coverage including The New York Times, The Washington Post, WTTG, WJLA, WUSA, WRC, CNN, ABC News, The District Line, among others • Support C-suite executives and program managers with external visibility and thought leadership opportunities • Lead storytelling and content marketing development including creating editorial materials, fact sheets, newsletters, talking points, blog posts, social media outreach strategies, and ghostwriting complex opinion pieces Show less



Fortress GB Limited

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Public Relations Consultant

  • 2016 - 2020

  Washington D.C. Metro Area Provided strategic counsel to this innovative sports technology company to drive brand awareness and attract new clients through editorial content, external engagement, social media strategies and thought leadership • Crafted messaging materials and brand positioning, and consulted on social media optimization • Wrote editorial articles and case studies to promote client work • Analyzed industry landscape for trends and proactive storytelling opportunities, which resulted in coverage… Show more Provided strategic counsel to this innovative sports technology company to drive brand awareness and attract new clients through editorial content, external engagement, social media strategies and thought leadership • Crafted messaging materials and brand positioning, and consulted on social media optimization • Wrote editorial articles and case studies to promote client work • Analyzed industry landscape for trends and proactive storytelling opportunities, which resulted in coverage in Sports Business Journal, FC Journal, among others • Developed communications plans to increase brand awareness to reach new audiences and grow market share Show less



United Nations Foundation

• United States
• International Affairs
• 200 - 300 Employee

• Senior Communications Officer, Girl Up

  • 2015 - 2016

  Washington D.C. Metro Area Led marketing, storytelling, content generation, brand management, and messaging strategies to promote this leading campaign to empower adolescent girls around the world • Developed strategic influencer campaigns to engage celebrity advocates including Katherine McNamara, Nigel Barker, and Monique Coleman to amplify the impact of the campaign • Identified and coordinated speaking engagements and thought leadership opportunities for campaign executives and club members • Managed… Show more Led marketing, storytelling, content generation, brand management, and messaging strategies to promote this leading campaign to empower adolescent girls around the world • Developed strategic influencer campaigns to engage celebrity advocates including Katherine McNamara, Nigel Barker, and Monique Coleman to amplify the impact of the campaign • Identified and coordinated speaking engagements and thought leadership opportunities for campaign executives and club members • Managed strategic partnership activations with brands including Johnson & Johnson, You Are Amazing Beauty, Kali, and Seventeen Magazine resulting in media placements, digital engagement, and increased brand awareness • Served as Editorial Director, crafting articles, opinion pieces, blog posts, and fundraising materials on behalf of campaign leadership Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer Marketing Senior Account Supervisor

  • 2015 - 2015

  Chicago Managed global communications strategies on behalf of the SC Johnson & Son, Inc. brand portfolio including Glade, Windex, Pledge, Shout, Duck, and Mr. Muscle • Led strategic planning across brand portfolio, building integrated marketing campaigns to drive consumer engagement • Harnessed data-driven insights and cultural trends to effectively communicate and promote brand promises to consumers • Advised global intra-agency brand marketing teams, ensuring local market strategies were… Show more Managed global communications strategies on behalf of the SC Johnson & Son, Inc. brand portfolio including Glade, Windex, Pledge, Shout, Duck, and Mr. Muscle • Led strategic planning across brand portfolio, building integrated marketing campaigns to drive consumer engagement • Harnessed data-driven insights and cultural trends to effectively communicate and promote brand promises to consumers • Advised global intra-agency brand marketing teams, ensuring local market strategies were culturally relevant and supported brand goals • Managed celebrity activations through message development, onsite coordination, and cross-agency collaboration • Work resulted in coverage in People Magazine, USA Today, KTLA, Women’s Running, Bustle, among others • Mentored and managed junior staff’s daily activities and professional development Show less



Washington Nationals

• United States
• Spectator Sports
• 500 - 600 Employee

• Senior Manager - Brand Communications

  • 2011 - 2015

  Washington D.C. Metro Area Developed comprehensive marketing communications strategies to showcase the team’s corporate and philanthropic endeavors to create a strong image for the club outside the traditional scope of baseball • Built and managed cross-functional teams to execute integrated marketing programs, expanding fanbase and increasing revenue • Utilized consumer analytics to develop successful insight-driven engagement strategies • Drove brand awareness through collaborative activations with corporate… Show more Developed comprehensive marketing communications strategies to showcase the team’s corporate and philanthropic endeavors to create a strong image for the club outside the traditional scope of baseball • Built and managed cross-functional teams to execute integrated marketing programs, expanding fanbase and increasing revenue • Utilized consumer analytics to develop successful insight-driven engagement strategies • Drove brand awareness through collaborative activations with corporate partners such as HBO, USO, the Newseum and others; cultivated strategic relationships with celebrities, influencers, and high-ranking government officials to promote and amplify team initiatives • Named as a finalist for Team of the Year at the 2013 Sports Business Journal Awards • Efforts resulted in coverage in local, national and international media outlets including Entertainment Tonight, ESPN, NBC News, ABC News, CNN, MSNBC, WJLA, WRC, WTTG, WUSA, USA Today, Washingtonian Magazine, The Washington Post, The Wall Street Journal, Sports Business Journal, among others • Led strategic planning for creative marketing campaigns including Take Back the Park, Natitude, Teddy in ‘12, the Wounded Warrior Amputee Celebrity Softball Classic, the Jayson Werth Garden Gnome Scavenger Hunt, 10 Days of Teddy, and the Nationals at 10 exhibition at the Newseum • Directed promotion strategy and logistics for the team’s major events including Opening Day and Postseason games • Oversaw all speaking, interview, and thought leadership requests for ownership, C-suite executives, and front office staff, elevating the team’s corporate profile

• Communications Manager

  • 2011 - 2014



Ogilvy Public Relations Worldwide

• Senior Account Executive - Social Marketing

  • 2010 - 2011

  Washington D.C. Metro Area Generated social marketing campaigns for federal government clients; U.S. Department of Health and Human Services, The Centers for Disease Control and Prevention, Federal Emergency Management Agency • Developed all materials for a national campaign to prevent healthcare-associated infections, including messaging, campaign content, promotional materials, and brand concepts • Conducted stakeholder and media relations for clients, engaging key influencers as well as national and trade… Show more Generated social marketing campaigns for federal government clients; U.S. Department of Health and Human Services, The Centers for Disease Control and Prevention, Federal Emergency Management Agency • Developed all materials for a national campaign to prevent healthcare-associated infections, including messaging, campaign content, promotional materials, and brand concepts • Conducted stakeholder and media relations for clients, engaging key influencers as well as national and trade media • Managed inter-agency collaboration to ensure brand consistency and reinforce marketing objectives • Conceptualized and developed an internal Ogilvy program to train and empower D.C.-area nonprofit organizations to build their own communications strategies, enabling them to expand and enhance their fundraising activities • Wrote, edited, and developed messaging and campaign content for brochures, fact sheets, and media materials; participated in brand conceptualization, testing, and development • Brainstormed creative briefs; represented clients at national conferences Show less



Widmeyer Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive - Public Affairs

  • 2008 - 2009

  Washington D.C. Metro Area Developed communications strategies for clients including FieldTurf, U.S. Climate Action Partnership, Chase Credit Cards, Consumers United for Rail Equity • Executed press conferences and events with Fortune 100 CEOs resulting in national media coverage • Researched and wrote issue briefs; proofed and edited media materials; wrote newsletter content; planned communications activities and strategies



Bell Pottinger USA

• United States
• Movies, Videos, and Sound

• Associate

  • 2006 - 2008

  Greater Boston Area Day-to-day point of contact for up to 10 clients including Highmark Health Insurance, Seven Seas UK, The Indian American Security Leadership Council, juggling multiple priorities, people, and projects • Wrote op-ed pieces and strategic public relations plans; drafted press releases and media materials • Facilitated and contributed to consumer research studies, transforming valuable insights into compelling narratives • Spearheaded a re-branding effort to promote a traveling… Show more Day-to-day point of contact for up to 10 clients including Highmark Health Insurance, Seven Seas UK, The Indian American Security Leadership Council, juggling multiple priorities, people, and projects • Wrote op-ed pieces and strategic public relations plans; drafted press releases and media materials • Facilitated and contributed to consumer research studies, transforming valuable insights into compelling narratives • Spearheaded a re-branding effort to promote a traveling international art exhibit • Wrote op-ed pieces and strategic communications plans; developed new business proposals; planned events and symposiums; drafted press releases and media alerts; compiled and managed media databases; conducted daily and weekly media monitoring Show less



Boston Globe Media

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Sports Correspondent

  • Aug 2005 - Jun 2006

  Boston, Massachusetts, United States - Reported on local college and high school sports in bylined articles - Corresponded with coaches to verify league standings and record game highlights - Compile scholastic scores for the Globe’s scoreboard - Copy edited articles - Served as point of contact for breaking sports news



John Kerry Presidential Campaign

• Finance Intern

  • Aug 2004 - Dec 2004

  Boston, Massachusetts, United States - Organized and helped plan fundraising events involving major contributors - Provided on-site support for local media at various fundraising events - Documented campaign contributions for national database



Boston 2004, Inc. The Host Committee for the 2004 Democratic National Convention

• Intern

  • Jan 2004 - Jul 2004

  Boston, Massachusetts, United States - Coordinated volunteer schedules for the 2004 Democratic National Convention - Handled press inquiries at the Volunteer Headquarters - Worked in the executive offices responding to callers and writing acknowledgment letters