Experience

avenue

• United Kingdom
• Marketing and Advertising
• 1 - 100 Employee

• Communications Consultant

  • Nov 2022 - Present

  avenue is an independent award-winning communications consultancy. The business has an enviable client list of leading global and local luxury and lifestyle brands across a variety of sectors including wine & spirits, hospitality, travel, fashion and the arts. A selection of our inspiring clients and projects: the Moët Hennessy Champagne portfolio: Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug and Ruinart; Louis Vuitton; Mount Nelson, a Belmond hotel; FYN restaurant; beyond restaurant; Ramenhead; Peter Tempelhoff; The Robertson Small Hotel; Kamo Mafokwane; Wine Cellar Fine Wine Merchants; Strauss & Co - Fine Art Auctioneers; Faaiza Omar x Charles Greig; TristanPlessis Studio; Norval Foundation; Ellerman House; Glenmorangie; Hemelzicht; Biomedical Emporium; CHEFS and Dylan Lewis. Show less



Eclipse Communications

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager, Woolworths Fashion & Beauty

  • Feb 2021 - Oct 2022

  PR and Influencer strategy development and implementation: - Position WW as a quality fashion authority - Developing and maintaining excellent knowledge and understanding of the influencer landscape as well as fashion and beauty trends to enhance strategic thinking - Build a strong network of influencers and celebrities for the WW brand - Prepare campaign insights and monthly reports, including analysis and research - Providing innovative and creative ideas to WW that are in line with their objectives for the season - Managing and giving daily guidance to junior team members - Budget Management Campaigns executed: - Lipstick Day - Festive Gift Guide - April Winter Solutions - #MyBraStory - 2021 Athleisure - AW22 Denim Trends Show less



Sunglass Hut

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Coordinator

  • Feb 2020 - Jan 2021

  - Ensured all store teams received up-to-date information on offers and campaigns - Supported Merchandising in ensuring that stores had received all visuals for offers and campaigns - Maintained relationships with longstanding Brand Ambassadors and provided monthly reports - Assisted Brand Manager with high-res images of new products for website - Processed supplier invoices for timeous payment - Provided support to Marketing Manager with executing in-store activations and ensuring the correct collateral is received by stores Show less



Conversation Capital

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Jun 2019 - Jan 2020

  - Researched, wrote, checked, and issued press releases as per requirements - Followed up on the releases or angles presented to media consistently - Maintained up-to-date media and feature lists on behalf of clients - Planned and implemented PR strategies, campaigns, influencer campaigns, and events - Provided media coverage reports to clients that included valuable insights and recommendations - Ensured PR and content deliverables were aligned to client expectations - Assisted with influencer seeding: Researched and sourced influencers aligned with a specific campaign - Monitored the media landscape for client coverage Show less



Edcon

• South Africa
• Retail
• 700 & Above Employee

• Marketing & PR Assistant

  • May 2018 - May 2019

  - Supported the Traffic & Production manager with the creation of all launch material breakdown - Maintained ongoing relationships with current and potential new suppliers - Assisted media with product information, sourcing requests, and briefs - Maintained and updated media and influencer list - Assisted Marketing Manager and Lead Creative with PR-related initiatives, product requests, and queries - Managed and monitored all appro agreements with stylists and influencers for all brands - Assisted the Marketing team in creating specific events for all brands to gain maximum exposure Show less



Mr D Food

• South Africa
• Internet Publishing
• 200 - 300 Employee

• Social Media & Customer Retention Assistant

  • Sep 2017 - Apr 2018

  - Resolved App, Google Play, iTunes & social media complaints - Responded to social media queries - Ensured brand consistency when responding to complaints & queries - Resolved App, Google Play, iTunes & social media complaints - Responded to social media queries - Ensured brand consistency when responding to complaints & queries



Cosmetix

• South Africa
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Assistant & Events Co-ordinator

  • Jan 2016 - Aug 2017

  - Collected marketing collateral for instore promotions and Cosmetix events - Liaised with Graphic Designer for artwork needed for promotions - Coordinated promotional calendar for the different brands - Reported monthly on Marketing activities that Cosmetix was part of - Liaised with media & bloggers on marketing promotions - Assisted with implementing marketing activities - Planned and executed marketing events for all brands - Collected marketing collateral for instore promotions and Cosmetix events - Liaised with Graphic Designer for artwork needed for promotions - Coordinated promotional calendar for the different brands - Reported monthly on Marketing activities that Cosmetix was part of - Liaised with media & bloggers on marketing promotions - Assisted with implementing marketing activities - Planned and executed marketing events for all brands



Cape Town Fashion Council

• South Africa
• Retail Apparel and Fashion
• 1 - 100 Employee

• Admin & Social Media Intern

  • Jul 2015 - Dec 2015

  As an Admin & Social Media Intern my duties included, but were not limited to: - Social media administration [Facebook, Twitter, Instagram] - Answering the telephone & answering emails - Overseeing calendar & scheduling meetings - Taking pictures at events & workshops and uploading them on social media platforms - Helping with the planning and executing of projects - ADHOC tasks As an Admin & Social Media Intern my duties included, but were not limited to: - Social media administration [Facebook, Twitter, Instagram] - Answering the telephone & answering emails - Overseeing calendar & scheduling meetings - Taking pictures at events & workshops and uploading them on social media platforms - Helping with the planning and executing of projects - ADHOC tasks



Live Mag SA

• Social Media & Editorial Intern

  • Feb 2015 - Jul 2015

  A few of the most popular articles I wrote during my internship at Live Mag: - To Be Young, Black & Transgender In South Africa http://bit.ly/1e5ltm9 - First Dates: The Good, The Bad & The Very Awkward http://bit.ly/1JnTg7K - Style Rules These Plus Size Girls Are Breaking & Winning http://bit.ly/1XIEEnC - Voice of Youth on eNCA - Street Harassment http://bit.ly/1KDEuuY A few of the most popular articles I wrote during my internship at Live Mag: - To Be Young, Black & Transgender In South Africa http://bit.ly/1e5ltm9 - First Dates: The Good, The Bad & The Very Awkward http://bit.ly/1JnTg7K - Style Rules These Plus Size Girls Are Breaking & Winning http://bit.ly/1XIEEnC - Voice of Youth on eNCA - Street Harassment http://bit.ly/1KDEuuY



University of Johannesburg

• South Africa
• Higher Education
• 700 & Above Employee

• 1st Year Communications Tutor

  • Feb 2014 - Nov 2014

  Duties & Role As A 1st Year Communications Tutor: - Prepare tutorials based on material that was covered in class - Have one on one consultations with students every week - Assist the lecturers with the marking of assignments - Keep record of attendance at tutorials as well as in classes - Evaluating and assessing student’s performance and growth Duties & Role As A 1st Year Communications Tutor: - Prepare tutorials based on material that was covered in class - Have one on one consultations with students every week - Assist the lecturers with the marking of assignments - Keep record of attendance at tutorials as well as in classes - Evaluating and assessing student’s performance and growth