Asaf Schnitzer
Head of Outdoor Business at Cardo Systems, Ltd- Claim this Profile
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Bio
Scott Nidermaier
Asaf is a dedicated leader who understands the value in his team and lets them know it. I had the privilege to be hired by Asaf and work under his guidance for 4 years. He is a skilled negotiator with proven performance and company growth. Asaf led from the front and made everyone in our office really feel like we were a part of something great. He never said no but gave reasoning as to why an idea would not work. He would then encourage me to rethink the idea providing direction. I grew tremendously under his leadership and would gladly follow him again.
Yair Shahar
Having worked with Asaf for well over 10 years as part of different teams and organisations, I regard him as highly professional in how he conducts business and team work in all kinds of areas: sales, marketing and mostly in leadership roles, pushing peers and colleagues to get the best out of themselves.
Scott Nidermaier
Asaf is a dedicated leader who understands the value in his team and lets them know it. I had the privilege to be hired by Asaf and work under his guidance for 4 years. He is a skilled negotiator with proven performance and company growth. Asaf led from the front and made everyone in our office really feel like we were a part of something great. He never said no but gave reasoning as to why an idea would not work. He would then encourage me to rethink the idea providing direction. I grew tremendously under his leadership and would gladly follow him again.
Yair Shahar
Having worked with Asaf for well over 10 years as part of different teams and organisations, I regard him as highly professional in how he conducts business and team work in all kinds of areas: sales, marketing and mostly in leadership roles, pushing peers and colleagues to get the best out of themselves.
Scott Nidermaier
Asaf is a dedicated leader who understands the value in his team and lets them know it. I had the privilege to be hired by Asaf and work under his guidance for 4 years. He is a skilled negotiator with proven performance and company growth. Asaf led from the front and made everyone in our office really feel like we were a part of something great. He never said no but gave reasoning as to why an idea would not work. He would then encourage me to rethink the idea providing direction. I grew tremendously under his leadership and would gladly follow him again.
Yair Shahar
Having worked with Asaf for well over 10 years as part of different teams and organisations, I regard him as highly professional in how he conducts business and team work in all kinds of areas: sales, marketing and mostly in leadership roles, pushing peers and colleagues to get the best out of themselves.
Scott Nidermaier
Asaf is a dedicated leader who understands the value in his team and lets them know it. I had the privilege to be hired by Asaf and work under his guidance for 4 years. He is a skilled negotiator with proven performance and company growth. Asaf led from the front and made everyone in our office really feel like we were a part of something great. He never said no but gave reasoning as to why an idea would not work. He would then encourage me to rethink the idea providing direction. I grew tremendously under his leadership and would gladly follow him again.
Yair Shahar
Having worked with Asaf for well over 10 years as part of different teams and organisations, I regard him as highly professional in how he conducts business and team work in all kinds of areas: sales, marketing and mostly in leadership roles, pushing peers and colleagues to get the best out of themselves.
Experience
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Cardo Systems, Ltd
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Israel
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Computers and Electronics Manufacturing
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100 - 200 Employee
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Head of Outdoor Business
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Jun 2022 - Present
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OEM Sales Director
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Jan 2021 - Sep 2022
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Phase One Industrial
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Israel
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Head of Sales, EMEA
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Dec 2019 - Jan 2021
* Drive new business within digitization, machine vision, Inspection, mobile mapping and OEM’s. * Grow sales turnover to above €5M in these new business segments. * Achieve 45% year over year growth in 2020. * Lead a team of regional sales managers and product managers. * Integrate new distribution partners in EMEA (mostly cultivated online). * Enhance digital pre-sales activity – set up remote demo center, drive bi-weekly webinars, plan hands-on videos and assign the sales team to deliver blog stories, tips, success stories and more. * Find industry experts and sign cooperation agreements with them. Show less
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Phase One
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Denmark
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Photography
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100 - 200 Employee
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VP Sales
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Mar 2017 - Dec 2019
* Lead, train, coach and manage a team of more than 30 area sales managers * Achieve stable sales turnover of €35M during a WW decline mode in photography business.* Set sales targets and monitor region/regional leader performance against targets* Plan and execute pricing strategy, account development plans, staff compensation, commission schemes, partner commercial terms* Grow sales through key accounts, influence mind share and copy best practices to different territories* Develop global partner channel with focused and dedicated sales teams to push Phase One* Actively monitor market conditions and plan ahead – competition, industry players, OEM’s * Identify growth areas and work with marketing and product management to deliver best solutions* CRM leader – design, implement, train and report all sales through CRM* Plan and Execute bi-annual sales meetings and partner events to successfully relay the company vision and goals* Responsible for global sales P&L – focus on cash (AR), inventory control, expenses control Show less
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Americas General Manager
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Mar 2013 - Mar 2017
* Grow Phase One US sales to above $20M, #1 sales region for Phase One global * Achieve 20% year over year sales growth of high-end photography equipment and value added service* Lead, train, coach and inspire a team of 16 Sales, Marketing and Tech Support professionals * Recruit and grow a top producing, profitable partner network* Identify and prioritize growth areas and build focus plan to achieve that growth* Highly skilled in managing sales funnel, forecasting and achieving sales targets* Facilitate creation of annual business plan – follow up and follow through to achieve success * Develop many innovative sales and marketing initiatives – including EDU program, Stand Out Photo forums, leasing program – all have been copied and followed in WW regions * Responsible for regional P&L – focus on cash (AR), inventory control, expenses control Show less
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CFO
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Jul 2009 - Feb 2013
* Significant contribution for increasing revenue from 10 mil. ILS in 2009 to above 50 mil. ILS in 2011 * Open new company in Israel after successful merger with Phase One A/S (Denmark) o Developing the finance function o New Company registration (tax authorities, legal, banks, chief scientist) o Implementing new ERP * Leading all finance functions: Accounting, Controlling, Budget, Salary * Building the company’s financial reports – P&L, Balance sheet, Cash flow * Managing cash flow: AR/AP * Managing forecasts to support production planning * Creating price books together with product marketing * Managing salary specialist (outsource) * Responsible of cost accounting *Contract negotiations with vendors related to building and administration Show less
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Eastman Kodak Company
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Manufacturing
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700 & Above Employee
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Finance Manager, Digital Capture Group
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Sep 2005 - Jul 2009
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Creo
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Canada
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Software Development
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1 - 100 Employee
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Planning and Analysis Team Leader
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Sep 2003 - Sep 2005
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Education
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2004 - 2007
Ben-Gurion University of the Negev
MBA, Finance -
2000 - 2003
Ben-Gurion University of the Negev
BA, Economics (Graduated Cum Laude)
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