Experience

Promise Cosmetics

• Israel
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Founder

  • 2015 - Present

  I am a second-generation cosmetics manufacturer who is passionate about creating effective skincare products that combine active ingredients with sensational textures to produce not only excellent results, but also amazing multisensory experiences. Together, these elements help the customer fall in love with our products, ensuring consistent use over time and therefore enhanced results – and maximum customer satisfaction. My experience, empowered by my belief that every woman should have access to the best quality skincare, led me to develop the Promise brand, which aims to bring joy and excitement to the cosmetics world. Promise is founded on my professional experience in cosmetics and also stems from my volunteer work with young people at risk and giving back to society. Today my mission is to transform Promise and our groundbreaking products into a worldwide brand. Show less



Bike Up Your Life

• Personal Training & Empowerment

  • 2012 - Present

  I give back to society through working closely with youth-at-risk. One of the ways I do this is through personal coaching and empowerment workshops that utilize my own “Bike Up Your Life” method, which uses cycling as a metaphor for moving forward with life – and heading in the right direction. This intuitive method helps us all achieve goals and boost confidence while having fun too. My dedication to helping less fortunate people in our community is one of the reasons I founded Promise – so that I can invest profits back into local communities and empower the next generation. Show less



Ofek International Marketing Network

• Founder & CEO

  • 1997 - Present

  • Moderator and lecturer in marketing, sales and customer service workshops and courses. • Personal and group trainer for success and personal empowerment. • Specialty in motivating people to act and succeed. • Penetrating the brand into the Israeli, Thai and American markets. • Establishing a distribution network of 20,000 distributors. • Producing recruitment, training and recognition events. • Giving presentations in Hebrew and English to audiences of up to 3000 people. • Developing markets in Israel and abroad. • Working with senior management in Canada in order to keep in line the marketing needs of the Israeli, Thai and American markets. • Positioning the company and making the product a leading brand name in Israel, Thailand and the US in the nutritional supplement market. • A leading factor in bringing the company to open an official office after a year in Israel and Thailand and opening a separate production line for the religious sector in Israel and the US. • As an International Marketing Director, became a senior partner in international strategic decisions. Show less



Holyland Cosmetics

• Netherlands
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • 1986 - 2014

  • Penetrating a wide line of products into the professional cosmetics niche in Israel and abroad and making it one of the leading brands of cosmetics in Israel. • Managing the marketing systems, including the planning, positioning and designing of the products. • Establishing and operating local distribution. • Planning and implementing advertisement campaigns in the mass and targeted media. • Planning and implementing sales promotions and public relations according to the targeted destinations. • Working with advertisement and media companies, creative departments, producers, exhibition organizers, designers and printing houses. • Recruiting and training sales people and agents, building a compensation and goal plan, negotiating with marketing centers/wholesalers and broadening the distribution channels. • Establishing professional training and marketing systems for cosmeticians. • Establishing a unique platform for cultivating cosmetician loyalty to the company and its products. • Developing markets abroad- making the products suitable for various countries and markets: branding and designing according to local needs; locating, recruiting and training potential distributors; consulting and directing distributors according to different success models; participating in international exhibitions. • Transforming the company from a dependent manufacturer of private labels to one that manufactures and markets leading brand names for the professional cosmetician in Israel. The company now receives each consecutive year an award for being an exceptional exporter. Show less