Public Relations Executive

• Sep 2021 - Present

Head Of Marketing

• Jan 2021 - May 2021

• Crafting strategies for all marketing teams, including Digital, Advertising, Communications and Creative. • Build marketing plans and budgets for the smooth operation of marketing campaigns. • Prepare social media marketing campaigns and strategize them such that they align with the business objectives. • Create and monitor advertisements on various platforms, keeping the business vision aligned. • Monitor the team goals and their execution keenly. • Ensure that the promotional material & marketing campaign strategy are updated on a regular basis. • Prepare monthly marketing budget. • Create monthly reports for the marketing department. • Identify opportunities to reach new market segments and expand market share. • Research about the latest marketing strategies and excel in marketing endeavors competitively. • Recruitment of marketing team. Show less

Marketing Coordinator

• Feb 2018 - Oct 2020

• Made daily report of all marketing plans. • Design & execute marketing, advertising & designing strategies to promote & market the product. • Organize marketing and business events of Ramada Plaza & Ramada Karachi Creek like Basant Festival, Ramadan Festival and many more others festivals & ATL & BTL activities. • Build good marketing & business relationships with other top brands, media channels and companies for sponsorship and mainstream media popularity in business community. • Handle publication of promotional ads in different magazines and publications like Holiday Weekly, Traveller International and so on. • Handle vendors which have been assigned to complete different marketing tasks like printing of marketing collaterals and stall fabrication for different BTL activities like Pakistan Travel Mart (PTM) and Pakistan Hospitality Show (PHS) at Expo. • Handle digital platforms of Ramada Plaza Karachi & Ramada Karachi Creek. Page management, Content writing & Paid campaigns. Show less