Experience

VPL Limited

• Pakistan
• Wholesale
• 1 - 100 Employee

• • Sep 2022 - Present

  • Responsible for P&L of Construction & Mining Equipment Business Unit which include Volvo Construction Equipment Sweden, Sandvik Mining Equipment Sweden, CARMIX Italy, SDLG China, LGMG Dumpers China• Developed organization structure & • Obtained distribution rights from world renowned manufacturer LGMG China• Developed performance-based & cost-effective culture• Managed Sales in Pipelaying, Construction, Demolition, Quarrying & Mining, Road Building, Waste & Recycling Solutions. • Preparing, Executing defined targets in compliance with Company’s Strategy• Implementation of Sales Process & Achievement of Sales Target & KPI• Defining Marketing Strategy to achieve sustainable growth & market reach• Business Intelligence through data, surveys to achieve the continuous growth• Developing & Implementing Product Mix Portfolio,• Responsible for management, update, and compliance of CRM• Enhanced Teams potential on empowerment, guidance & leadership• Implemented Customer satisfaction and retention culture• Working on capital, cash flows, P&L, recoveries, expense budgeting • Support CFO with financial planning & analysis, compliance, management of risk, and maintaining investor relations • Prospects funnel management, negotiations, and deals closing• Supervision of Key Accounts • Manage effective communication with business teams and other internal & external stakeholders • Develop and manage effective relationships with Principals and other key strategic partners Show less

• • Feb 2016 - Aug 2022

• • May 2015 - Jan 2016

• • Oct 2014 - Apr 2015

  Responsible for P&L of Service Business of Volvo Trucks, Volvo Cinstruction Equipment, Volvo Penta, Gesan Generators.



CMC - Construction Machinery Center

• United Arab Emirates
• Machinery Manufacturing
• 1 - 100 Employee

• Divisional Manager (UAE, Iraq, Libya)

  • Sep 2012 - Sep 2014

  Established in 1973, CMC occupies a leading position in the U.A.E. supplying and servicing equipment to a diverse range of industries and commercial undertakings covering the construction civil engineering, industrial manufacturing, oil & gas, landscaping , mining and warehousing sectors. Operating through Three main branches across UAE (Dubai, Abu Dhabi and Al Ain) and a newly established branch in Iraq (AL Basra), the company supplies premium machinery solutions such as Construction Machinery, Concrete Equipment, Crushing Plants, Concrete batching Plants, Material Handling Equipment, Oil Field Equipment, Industrial Air Compressors, Agriculture Equipment, Tele handlers, Airport Equipment and Power Generators. CMC is the sole distributor in UAE for world class suppliers such as Schwing, Stetter, Wacker-Neuosn, Terex, Chicago Pneumatic, Silla, Pramac, Irmair, HC , and Komptech. I am responsible for the end to end Sales & after Sales operation of the Division’s Equipment which include Terex Construction Equipment, Wacker Neuson Light & Heavy Equipment, Silla Dumpers & Mixers, Chicago Pneumatic Light Equipment, Chicago Pneumatic Breakers, Dieci Telehandlers, Show less



General Engineering Services Est

• Machinery Manufacturing
• 1 - 100 Employee

• Product & Application Manager

  • May 2012 - Sep 2012

  General Engineering Services Est-GENSERV, provides solutions in the areas of Construction, Power and Warehousing. The company aim is to implement the latest trends in technology with utmost customer satisfaction and achieves its goals through a network of reputable and quality oriented principles situated in and around the world. GENSERV is also the dealer for Volvo Construction Equipment, SKF, Sandvik, Powerscreen, Everdigm, Crown, John Deer and Detroit Diesel. • Country wide responsibility of Product, Application Engineering & Marketing of Volvo Construction Equipment, SANDVIK Breakers, EVERDIGM Breaker, CROWN Forklifts, POWER SCREEN Solutions, COMPARE Compressors & SDMO Generators along with SHANTUI Dozers & SDLG Wheel Loaders. • Site Simulations of Quarry & Aggregate, General Construction, Utilities, Rents etc. for optimal fleet recommendation to customers. • Responsible to organize all promotional activities which includes customer seminars, exhibitions, product launch etc. • Price & Product Positioning strategy in relation to competition. • Forecasting & Equipment stock recommendation through Market Intelligence. • Customized construction solutions to customer for specialized applications. • Designing the equipment by selecting the best compatible options which leads to Market Related Specifications. • Joint Customer Visits with Principals & Sales Team, • Competitive Comparisons & Sales Strategies to achieve revenue & sales targets in productive way. • Equipment Financing • Focal Point of communication with principal for all product related matters. Show less



Al-Futtaim

• United Arab Emirates
• Retail
• 700 & Above Employee

• Product & Application Manager (UAE, Oman, Qatar, Saudi Arabia)

  • Jul 2008 - May 2012

  • Specification & machine recommendation in Volvo Construction Equipment (VCE), DOOSAN Ingersoll Portable Compressors & Merlo Telescopic Handlers, MONATBERT Hydraulic Breakers, SDLG Wheel Loaders, Shantui Dozer • Approved Train The Trainer from Volvo Construction Equipment to impart trainings to Sales & Aftermarket teams. • Study & recommendation of customized requirement of equipment on very tough applications. • Recommending attachments to customers for optimal utilization of equipment. • Designing Marketing Publication for all products. • Monitor & Recommend Optimal Equipment Inventory for Construction Equipment Division. • Monitor Specifications & Delivery of Equipment Orders. • Adding new potential products to expand business opportunities of Division. • Equipment Pricing for Sales Team. • Joint study of aftermarket issues of new products with manufacturers, • Effective use of Sales Process Module (Lost Sales) with Sales Team, • Market Survey of existing & new products to study price strategy of competition. • Attended & recommended Top 20 VCE Workshop for research & development of equipment. • Competitive Comparisons to assist sale of equipment. • Recommending optimal fleet of equipment through Site Simulation tool to achieve high productivity with lowest cost / ton. • Preparing & implementing Sales & Marketing Plan of UAE. • Forecasting & Budgeting in Dealer Business Meeting with VCE, DOOSAN & MERLO quarterly. • Project of starting Pacific Machinery to market SDLG Wheel Loaders, Shantui Dozres & MONTABERT Blue Line Hydraulic Breakers. • Product Launch of Equipment in UAE. • Application related study of equipment to recommend solution to customer. • Sales & Aftermarket Strategies to increasing business opportunities in UAE. • Preparing tenders of equipment. Show less



Atlas Copco

• Sweden
• Machinery Manufacturing
• 700 & Above Employee

• Service Engineer Pakistan

  • May 2007 - Apr 2008

  • Responsible for Sales & after Sales Targets of Construction & Mining Equipment in Pakistan. • Managing team of engineers & technicians in North region for effective trouble shooting of used & new equipments & implementation of preventive maintenance program. • Responsible for Sales & after Sales Targets of Construction & Mining Equipment in Pakistan. • Managing team of engineers & technicians in North region for effective trouble shooting of used & new equipments & implementation of preventive maintenance program.



VPL Limited

• Pakistan
• Wholesale
• 1 - 100 Employee

• Service Engineer

  • May 2004 - Apr 2007

  2004- 2007 · Achieved After Sales & Revenue Targets for Year 2005,2006 · Responsible for after sales of Volvo, Dynapac and Atlas Copco Product range in North region. · Team leader of service setup of Mangla Dam raising project in 2005-06 managing fleet of more than sixty equipments. · Managing team of service engineers and service technicians in North region. · Improved productivity and reduced the break downtime through the implementation of preventive-maintenance program. · Participating in central and south region service and overhauling activities of all equipments. · Conducted training session for development authorities, defense & strategic organizations, construction companies. Show less



Hasan Brothers Fire Fighting Systems

• Project Engineer

  • Sep 2000 - Mar 2004

  · Setting up more than 400 BTS Sites, 03 MSC sites & 06 BSC sites through out Pakistan. · Completing contract of more than 170 telecom sites of Ufone Pakistan, and maintaining warranty & service contract for the year 2002-2004 through efficient availability of service technicians which "reduced shut down time" and maintaining warehouse inventory. · Managing Teams of Service Technicians, throughout Pakistan. · Project Coordination & Technical Correspondence with Nortel Networks (ASIA) Limited Pakistan, Ufone Pakistan, Secutron Canada, Gent UK & NAFFCO Dubai. · Thoroughly studied design standards of BS 5839 Part 1, NFPA 2001. FINAL YEAR DESIGN PROJECTS "Productivity & Its Enhancement Techniques" · Awarded as the `best Final Year Project' for year 2000. PROJECTS · Equipment Site Simulation at Fujairah Bulk Shipping, Fujairah, UAE Show less