Digital Marketing Manager

• Jan 2023 - Present

• Developing and implementing digital marketing strategies that align with the company's goals and objectives. • Conducting market research and analysis to identify trends and opportunities in the industry. • Developing and managing digital marketing campaigns, including SEO, PPC, email marketing, social media advertising, and content marketing. • Analyzing campaign performance and making data-driven decisions to optimize results. • Collaborating with internal teams, including product development, sales, and customer support, to ensure consistency in messaging and branding. • Managing and allocating budgets for digital marketing initiatives. • Monitoring and reporting on the effectiveness of digital marketing efforts. • Staying up-to-date with the latest digital marketing trends and technologies. • Managing external agencies and vendors to ensure timely and effective execution of campaigns. • Mentoring and developing team members to improve their skills and knowledge. Show less

Digital Marketing Specialist

• Aug 2022 - Jan 2023

Social Media Management: •Monitoring & moderating the brand’s presence through efficient audience listening tools from ideation to execution •Setting KPI’s & reporting performance via analytics •Support team by creating a digital media plan for ad spent on social media including Facebook, Instagram, Google, YouTube and LinkedIn •Ideating with & briefing the creative team. Client Servicing & Management: •Managing key clients with content creation, copy writing, community, running ads and launching campaigns to elevate the brands presence in the region. Clients: • Hisense Middle East .Wernli .Al Rostamani Properties .Alpla • Lets Cook • The Irish Village • Al Fardan Exchange • Etude House • The Entrepreneurship Organization Planning and Strategy : • Build plans, choose advertising platforms basis brief and devise plans to deliver on the client’s business goals • Write ad copies, perform keyword research and create weekly reports • Setup campaigns as per approved plans on platforms like Google Ads, Facebook Business Manager, LinkedIn ads, Snapchat ads, DV360 and Twitter ads • Daily interaction with the client team to guarantee timely delivery of review presentations, media plans, and campaign performance reports • Monitor daily DV360, Google AdWords, Facebook, and other self-serve dashboards to ensure campaign setups and deliveries are on track basis approved digital media plans • Oversee & train Intern(s) to develop core platform skills • Responsible for all financial paperwork involved to ascertain payments are received and made on time for agency profitability Show less

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• Jun 2022 - Aug 2022

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