Experience

Avybe

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Head Of Finance

  • Jun 2020 - Present

  • Co-founded a streaming platform optimized for social media entertainers and their fans with 3 peers • Developed product roadmap and delivered product updates using agile methodology on a biweekly basis • Conducted an analysis of the customer journey, by utilizing website analytics and conducting user interviews to optimize the company’s checkout flow, helping maintain a 20% MoM revenue growth rate • Spearheaded the company’s pre-seed fundraising effort, by creating a pitch deck and presenting to 30+ potential investors, raising growth capital using a SAFE (Simple Agreement for Future Equity) with a $5M valuation cap • Generated demand in a two-sided marketplace by creating sales pitches to enterprise customers at one end, and marketing to thousands of retail consumers on the other



Imperial Guardian Capital Group

• Canada
• Investment Management
• 1 - 100 Employee

• Investor Relations Advisor

  • 2019 - 2022

  • Analyzed IGCG’s value proposition and recommended brand strategy improvements to position as a premium firm • Collaborated with a team of 3 to implement new market positioning, resulting in a 35% increase in monthly client fees • Supported the finance team during its acquisition by an undisclosed company by creating comprehensive pro-forma financial statements • Fulfilled a client’s Investor relations needs by writing press releases, organizing webinars, managing social media, and direct outreach to potential investors



CREO Solutions

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Mar 2019 - Mar 2020



Starlet Media

• Online Audio and Video Media

• Co-Founder

  • Dec 2018 - Sep 2019