Director

• Oct 2021 - Present

Chief Executive Officer

• Jul 2021 - Feb 2022

General Manager

• Mar 2021 - Jul 2021

Brand Experience Manager

• Jan 2019 - Mar 2021

• Successfully executed a brand campaign called the #KejarMimpi social movement that focused on brand awareness and business acquisition, spanning 8 cities across Indonesia. This campaign targeted the youth, young family and priority segments and acquired over 5,200 new accounts and IDR 2.4 Trillion of total business from savings, loans and wealth management products.• 2019 was the first year that we focused on the expansion of the social movement from the youth segment to the young family and priority segments respectively. New concepts such as Keluarga Kejar Mimpi and ParenTime were implemented to increase brand relevancy and todeliver the best experience to our customers/potential customers.• Heavily involved with OCTO Mobile marketing.

Customer Segmentation & Non-Consumer Banking Marketing Executive

• Jan 2018 - Dec 2018

• Launched a visual communication guideline for the bank’s four respective customer segments.• Executed a campaign to increase the brand awareness and business acquisition in the youth segment via the #KejarMimpi social movement, which encourages Indonesians to always reach for their dreams. This campaign was executed online and on-ground in Jakarta, Medan, Bandung and Surabaya.• Contributed to the design of the first segmented Digital Lounge @Campus at Universitas Atma Jaya which features a co-working space, partnership corner for merchants, multimedia TV, charging stations as well as a suite of banking tools.• Coordinating team of CIMB Niaga as the official bank for IndoBuildTech 2018 – the largest exhibition of building and construction materials in Indonesia.

Management Trainee - The Complete Banker™

• Nov 2016 - Dec 2018

The Complete Banker™ (TCB) is a highly-sought-after ASEAN management trainee program that puts individuals in good stead to become the banking leaders of tomorrow. The program comprises of classroom training followed by on-the-job learning across different business units. This broad exposure helps build the skills required of a top-class banker.Rotations:• Basic Banking: Strategy & Finance• Consumer Banking: Sales & Distribution Central Java Region• Wholesale Banking: Corporate Banking Group Structured Finance, Mergers & Acquisitions Corporate Syndication & Asset Distribution• 4-Month Project: Consumer Banking Marketing, Brand & Communications Customer Segmentation & Non-Consumer Banking Marketing• 1-Year Business Unit Tie-Up: Consumer Banking Marketing, Brand & Communications Customer Segmentation & Non-Consumer Banking Marketing

Sales Associate

• Dec 2015 - Nov 2016

• Telecommunications Equipment Product Line (EPL) sales:- Lead generation, client relationship management / global account management, and deal structuring.- Negotiations with suppliers and clients.- Coordination with finance, sales operations, logistics and warehousing to ensure timely AP/AR, and effective delivery execution.• Transferred to PT. GSM Systems Indonesia (July 2016) to play a support role in Services Sales. Specifically for Repair Product Line (RPL) and telecommunications asset life cycle management solutions such as spare parts managed services (SPMS).

Sales Operations Associate

• Sep 2015 - Apr 2016

• Work closely with Sales Associates/Executives, focused on equipment product line & repair product line order coordination:- End to end sales order tracking, processing, international logistics and process compliance.- Telecommunications equipment quoting, sourcing and purchasing.- Coordination with central warehouse for inbound and outbound shipments, as well as for testing and inspections if required.- Post sales customer support.• Bridge to Operations & Finance• Maintain and update CRM, order entry and GSMS custom systems in a complete and timely manner.

Trading Floor Intern

• Jul 2015 - Aug 2015

• Shadowed and supported a DME Securities broker on the trading floor. - Exposure to the way in which customers communicate bids with traders, and the life cycle of a trade, from execution to close. - Stationed at Tocqueville Asset Management to observe how an asset management firm operates, as well as manages funds and portfolios. • Shadowed and supported a DME Securities broker on the trading floor. - Exposure to the way in which customers communicate bids with traders, and the life cycle of a trade, from execution to close. - Stationed at Tocqueville Asset Management to observe how an asset management firm operates, as well as manages funds and portfolios.

Treasury & Trade Solutions - Operations Intern

• Jun 2014 - Aug 2014

• Institutional Clients Group (ICG) - Supported the Pre-Processing Head by verifying transactions, blacklisted accounts, gathering workflow data and attending department meetings. - Assisted with the implementation of a Citi Global Initiative - the Elizabeth Gooch (EG) workforce optimization software suite for back office operations. - Completed Anti-Money Laundering, Sanctions and Anti-Bribery & Corruption Annual Training (Certificate), Citi Fraud Policy and Fraud Awareness Training (Certificate).