Experience

JongeHonden | YoungDogs

• Advertising Services
• 1 - 100 Employee

• Board Member

  • Sep 2023 - Present

  Amsterdam Area



Boomerang. Part of Publicis Groupe

• Netherlands
• Advertising Services
• 300 - 400 Employee

• Jr. Creative Strategist

  • Aug 2022 - Present

  Amsterdam, North Holland, Netherlands Support the senior strategy team in developing marketing and communication strategies for clients with a focus on digital and new media. Conducting research and analysis to gain a deep understanding of the client's business, industry, and target audience. Help identify key insights and trends to inform the development of strategic recommendations and assist in the creation of presentations to communicate these findings to clients and creatives. Responsible for the Boom Dossier, a bi-annual… Show more Support the senior strategy team in developing marketing and communication strategies for clients with a focus on digital and new media. Conducting research and analysis to gain a deep understanding of the client's business, industry, and target audience. Help identify key insights and trends to inform the development of strategic recommendations and assist in the creation of presentations to communicate these findings to clients and creatives. Responsible for the Boom Dossier, a bi-annual insights deck revolving around cultural insights as well as the production of a talk show to accompany the read version. Also assisting in building the brand strategy for Boomerang FT with a focus on Gen Z insight reports and learnings. Show less



The Icon Hub | creating iconic connections.

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Influencer Strategist | Producer

  • Dec 2022 - Aug 2023

  Amsterdam, North Holland, Netherlands Spearheaded the development of creative strategies and compelling content, specifically tailored to resonate with new generations on the world's biggest social media platforms. Led and executed impactful influencer marketing campaigns and captivating activations/events that fostered authentic brand connections with target audiences. Continuously proved quick creative turn around on strategic insights, big creative ideas, and influencer briefings. Led and assisted on production for multiple… Show more Spearheaded the development of creative strategies and compelling content, specifically tailored to resonate with new generations on the world's biggest social media platforms. Led and executed impactful influencer marketing campaigns and captivating activations/events that fostered authentic brand connections with target audiences. Continuously proved quick creative turn around on strategic insights, big creative ideas, and influencer briefings. Led and assisted on production for multiple activations including 7Fest, JDx777NextTalent, King of the Streets, JdxWomxnhood podcast, and collaborative cultural events between JD Sports NL and creatives. Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Media and Digital Marketing Intern

  • Jun 2021 - May 2022

  Amsterdam, North Holland, Netherlands Assisted the Global Media team with key responsibilities around the creation of influencer and gaming activation strategic playbooks, oversight of business plans/briefs/inspiration sessions for media partners such as Meta/Google/Twitch/Spotify, worked with top markets to create an aligned measurement and focus area learning agenda, arranged monthly community calls with over 300 participants to present global learnings to reapply in markets.