Senior Product Manager

• Nov 2023 - Present

Product Manager

• Sep 2021 - Nov 2023

PRODUCT MANAGEMENT: - Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue. - Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023. - Delivered an In-House CRM Software resulting in Improved Reported Issue… Show more PRODUCT MANAGEMENT: - Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue. - Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023. - Delivered an In-House CRM Software resulting in Improved Reported Issue Forecasting and Identification, Faster Fixes and Decrease in Overall Refunds. Also, aiding in a Streamlined & Output Driven Product Improvements and Long-Term Direction. - Improved “Daily Coding Challenges” Product (POTD) by Conducting Product & Market Research (User Engagement and Behavioural Analysis). Introduced Gamification Elements and Reward-based Features leading to a Steady Growth of Userbase. Reaching approx 1M Monthly Active Sessions on “POTD” Product. -Unified and Standardized the In-House Comment System (Microservice) for the Entire GFG Website. Resulting in an Improved User Experience and Engagement and User Stickiness. - Developed “Live Doubt Support” (Microservice) in GFG Learning Portal that resulted in Increased User Engagement and Improved Operational Efficiency via Automated Dashboards. - Improved “Coding Problems” Product with a Visual Revamp along with Multiple User-centric Features that led to an Increased Traffic, User Engagement and Retention. - Defined, Developed and Executed an In-Depth User Funnel Increasing the Overall Quality Leads Identification to Conversions. - Developed and Established an Effective Product Development Process resulting in an increase in Overall Efficiency and reaching Timely Project Deployments Successfully. Show less PRODUCT MANAGEMENT: - Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue. - Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023. - Delivered an In-House CRM Software resulting in Improved Reported Issue… Show more PRODUCT MANAGEMENT: - Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue. - Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023. - Delivered an In-House CRM Software resulting in Improved Reported Issue Forecasting and Identification, Faster Fixes and Decrease in Overall Refunds. Also, aiding in a Streamlined & Output Driven Product Improvements and Long-Term Direction. - Improved “Daily Coding Challenges” Product (POTD) by Conducting Product & Market Research (User Engagement and Behavioural Analysis). Introduced Gamification Elements and Reward-based Features leading to a Steady Growth of Userbase. Reaching approx 1M Monthly Active Sessions on “POTD” Product. -Unified and Standardized the In-House Comment System (Microservice) for the Entire GFG Website. Resulting in an Improved User Experience and Engagement and User Stickiness. - Developed “Live Doubt Support” (Microservice) in GFG Learning Portal that resulted in Increased User Engagement and Improved Operational Efficiency via Automated Dashboards. - Improved “Coding Problems” Product with a Visual Revamp along with Multiple User-centric Features that led to an Increased Traffic, User Engagement and Retention. - Defined, Developed and Executed an In-Depth User Funnel Increasing the Overall Quality Leads Identification to Conversions. - Developed and Established an Effective Product Development Process resulting in an increase in Overall Efficiency and reaching Timely Project Deployments Successfully. Show less

Associate Product Manager

• Jan 2021 - Aug 2021

PRODUCT MANAGEMENT: - Directed Market Research to gain a better understanding of User Behavior and Competition leading to Improved Product Development. (Web + App) - Developed and Supervised Product Roadmaps, Creating Action Plans & Operational Strategies. - Established and Supervised Product Wire-frames (Website, Mobile Application) & strategic solutions for improved core products and services. - Product Brand Management & Overseeing 3rd Party Collaboration. - Strategized and… Show more PRODUCT MANAGEMENT: - Directed Market Research to gain a better understanding of User Behavior and Competition leading to Improved Product Development. (Web + App) - Developed and Supervised Product Roadmaps, Creating Action Plans & Operational Strategies. - Established and Supervised Product Wire-frames (Website, Mobile Application) & strategic solutions for improved core products and services. - Product Brand Management & Overseeing 3rd Party Collaboration. - Strategized and worked on Junior Hacker Brand, website, dashboards and mobile application. - Devised strategy for Studypod App focusing on Increased Conversions in Q2. - Established Analytics and Optimization using Amplitude and Google Optimizer for both App and website. - Managed Team Collaboration (Technology, Design, Marketing, Finance, Sales & Operations teams etc.) for developing an in-depth understanding of target users, bridging gaps in core products, managing operational issues and customer conversions. PRODUCT MARKETING: - Creating & Optimizing User Journey Strategies for Optimum Conversions. - Established 3rd Party Collaboration with Corporate (Kodak, Havells, Fujifilm) - Analyzing User Behavior, Deriving Key Insights & Documenting. - A/B Testing for Improved quality Web Traffic and KPIs. - Acquisition and Usage of data for Overall Product & Brand Growth. - Monitoring and Reporting User Analytics.

Product Analyst

• Sep 2020 - Dec 2020

- Designing Product Wire-frame (Website, Mobile Application) & solutions to improve the core products and services. - Setting up Roadmaps, Creating Action Plans & Operational Strategies. - Established Analytics and Optimization using Amplitude and Google Optimizer for both App and website - Creating & Optimizing User Journey Strategies for Optimum Conversions. - Analyzing User Behavior, Deriving Key Insights & Documenting. - Acquisition and Usage of data for Overall Product… Show more - Designing Product Wire-frame (Website, Mobile Application) & solutions to improve the core products and services. - Setting up Roadmaps, Creating Action Plans & Operational Strategies. - Established Analytics and Optimization using Amplitude and Google Optimizer for both App and website - Creating & Optimizing User Journey Strategies for Optimum Conversions. - Analyzing User Behavior, Deriving Key Insights & Documenting. - Acquisition and Usage of data for Overall Product & Brand Growth. - Monitoring and Reporting User Analytics.

Key Accounts Manager - Growth & Revenue

• Jan 2020 - Jun 2020

Driving International Business - Handling Direct & Indirect Clients and Agencies - Handling Direct Publishing Partners Driving Digital Branding (Worldwide) OEM Branding & Partnership (Domestic & International) Handling Outdoor Branding (North India) Driving International Business - Handling Direct & Indirect Clients and Agencies - Handling Direct Publishing Partners Driving Digital Branding (Worldwide) OEM Branding & Partnership (Domestic & International) Handling Outdoor Branding (North India)

Marketing and Sales Executive

• Jun 2019 - Dec 2019

- Spearheaded the Product Launch of Parryware Brand via Amazon India (Cloudtail); - Initiated a New division focusing on Online Space & Modern retail for Sales, Marketing & Operations. - Parryware Brand Launch via Amazon India estimating 300 Cr Annual Revenue exclusively via Online Channel. - Set up Operations and Blueprint for Amazon & Flipkart - Spearheaded the Product Launch of Parryware Brand via Amazon India (Cloudtail); - Initiated a New division focusing on Online Space & Modern retail for Sales, Marketing & Operations. - Parryware Brand Launch via Amazon India estimating 300 Cr Annual Revenue exclusively via Online Channel. - Set up Operations and Blueprint for Amazon & Flipkart

Sales And Marketing Intern

• May 2018 - Jul 2018

- Generated Sales for Encraft India as a Sales Executive - Conducted marketing campaigns as a part of the marketing team - Gave presentations to corporate clients - Lead generation - Generated Sales for Encraft India as a Sales Executive - Conducted marketing campaigns as a part of the marketing team - Gave presentations to corporate clients - Lead generation

Web Designer

• Jun 2015 - Aug 2015

- Part of Web Designing Team - Worked in PHP and Web Designing. Designed and constructed websites. - Also a part of the sales and marketing team. - Part of Web Designing Team - Worked in PHP and Web Designing. Designed and constructed websites. - Also a part of the sales and marketing team.