Arvind Madakan

Paid Marketing Manager at Xi Digital Corp.
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Etobicoke, Ontario, Canada, CA
Languages
  • English -
  • Hindi -
  • Punjabi -
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Gurjot (Joti) Bhuller

Arvind was a great asset to the team and an absolute pleasure to work with. His expertise in PPC/SEO was top notch and delivered results for our projects and clients.

LinkedIn User

Arvind is a highly skilled PPC/SEO expert and a pleasure to work with! His ability to manage several client accounts with various digital marketing campaigns was very impressive! I learned a lot from him while we worked together.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Inbound
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • SEO
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jan, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jan, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google
    Jan, 2022
    - Nov, 2024

Experience

  • Xi Digital Corp.
    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Paid Marketing Manager
      • Jul 2023 - Present

      Responsibilities: Client Understanding: Develop a deep understanding of each client's goals, values, needs, and target audience personas. You will be the point of contact for clients, engaging with them on deliverables, seeking approvals, and maintaining a strong professional relationship. Compelling Ad Creation: Craft engaging, informative, and on-brand advertisements that resonate with the target audience. Continuously test and improve ad creatives to optimize performance and achieve campaign objectives. Platform Management: Expertly manage and optimize paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and Instagram Ads. Utilize your expertise to achieve maximum ROI for our clients. Collaboration with Partners: Collaborate with our Google and Facebook partners to leverage their support, gain insights, and explore new tools or features to enhance campaign performance. Team Coordination: Coordinate with other team members to ensure seamless delivery of projects, meet deadlines, and maintain high-quality standards in all deliverables. Performance Analysis: Regularly review campaign performance metrics, analyze data, and identify areas for improvement and optimization. Implement data-driven strategies to enhance campaign efficiency. Stay Up-to-Date: Keep yourself informed about the latest trends, best practices, and emerging strategies in the field of PPC/SEM. Proactively apply your learnings to elevate our clients' digital advertising strategies. Reporting and Audits: Collaborate on client audits and participate in regular reporting, providing insights and recommendations based on campaign performance. Show less

  • SafetyVantage
    • Canada
    • E-Learning Providers
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Jan 2023 - Jul 2023

      As a Digital Marketing Specialist, My role is to develop and execute effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement. I am responsible for planning, implementing, and optimizing various digital marketing campaigns across multiple platforms. My goal is b to maximize online visibility, increase website traffic, and ultimately generate measurable results. As a Digital Marketing Specialist, My role is to develop and execute effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement. I am responsible for planning, implementing, and optimizing various digital marketing campaigns across multiple platforms. My goal is b to maximize online visibility, increase website traffic, and ultimately generate measurable results.

  • AuditSoft
    • Canada
    • Information Technology & Services
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Jan 2023 - Jul 2023

      As a Digital Marketing Specialist, My role is to develop and execute effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement. I am responsible for planning, implementing, and optimizing various digital marketing campaigns across multiple platforms. My goal is b to maximize online visibility, increase website traffic, and ultimately generate measurable results. As a Digital Marketing Specialist, My role is to develop and execute effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement. I am responsible for planning, implementing, and optimizing various digital marketing campaigns across multiple platforms. My goal is b to maximize online visibility, increase website traffic, and ultimately generate measurable results.

  • Ontario Soccer
    • Canada
    • Spectator Sports
    • 100 - 200 Employee
    • Soccer Referee
      • Jun 2021 - Jul 2023

      Starting a journey to live my dream! :) Starting a journey to live my dream! :)

  • TRUEdotDESIGN
    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2021 - Jan 2023

      • Managed key accounts of clients like Osgoode Properties, District Realty, Glenview Homes, Rural Ottawa South Support Services, AGP LLP, Olde Forge Community Resource Centre, Queensway Carlton Hospital Foundation, and more • Managed Facebook and Google Campaigns for clients to make the most of these platforms and generate online leads and dynamic retargeting campaigns • Converted existing accounts to digital revenue and exceeded objectives for retention and increase of customer revenue during the first full campaign • Implemented A/B testing and utilized different formats of creatives for marketing • Successfully executed Conversion Led Campaigns to achieve targeted return on investments • Created a comprehensive social media strategy that used social media marketing and search engine optimization techniques to increase visibility, newsletter subscriptions, and traffic on the website • Defined different audiences to be targeted for specific marketing channels • Implemented Technical SEO during the pre-launch and post-launch phases of website development • Introduced a new format of monthly reporting with meaningful data and key points Show less

  • BodyBest
    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2020 - Jun 2021

      Brainstorm new and creative growth strategies which are focussed on our industry Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns Work on digital marketing platforms to execute the campaign in the most efficient manner. Remarketing older campaigns Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROI Manage the Social Media, SEO and Content strategy of the business Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora and Instagram etc. Monitor the impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis. Drive organic growth of the website Sync up with the design team and manage mailers - promotion, awareness, offers, etc. Developing and implementing effective search engine optimization (SEO) strategies Review technical SEO issues and recommended fixes Optimize website content, landing pages and paid search copy Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store. Creating frameworks that transform our social media sites into highly profitable platforms. Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies. Reviewing the security of checkout pages and payment procedures. Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. Sync with the orders and purchase team to prepare promotional strategies beforehand Reporting on the utility of existing and novel strategies Show less

  • PR Pundit Havas Red
    • India
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Digital Marketing Consultant
      • Sep 2018 - Jan 2020

      • Managed key accounts of clients like Harley-Davidson India and Fashion by Harley Davidson, British Boarding School, Oxford University Press India, Trek Bikes India, Hyatt regency Mumbai etc. • Managed Facebook and Google Catalogue for clients to make the most of these platforms and generate online sales and dynamic retargeting campaigns • Converted existing accounts to digital revenue and exceeded objectives for retention and increase of customer revenue during first full campaign • Utilized A/B testing and multivariate analysis to improve conversion rate of website visitors • Successfully executed Conversion Led Campaigns to achieve targeted return on investments • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, newsletter subscriptions and traffic on the website • Defined different audience to be targeted for specific marketing channels • Overseen the preparation of designs including Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blogs • Developed healthy business relationships with relevant digital influencers Show less

  • RITU KUMAR
    • India
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Digital Marketing Analyst
      • Sep 2015 - Mar 2017

      • Created and successfully executed comprehensive social media, google ads and email marketing strategies to increase online transactions • Achieved a 120% growth in Online revenue in one year • Liaised and coordinated with the digital marketing agency for the performance of SEO keywords • Monitored Google analytics and refreshed SEO keywords on a weekly basis • Assessed reports on all platforms and introduced strategies on how to make the same better • Collaborated with offline PR agencies for effective placements in relevant offline and digital platforms • Conducted public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization Show less

  • PROPBASKET
    • Noida Area, India
    • Digital Marketing Manager
      • May 2014 - Sep 2015

      • Created and executed a comprehensive digital media strategies to generate online leads for the real estate business • Utilized Facebook, Instagram, Google & LinkedIn ads and optimized landing pages to capture online leads for different properties • Revamped the email marketing strategy to maximize the response rate • Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ · • Analyzed reports on a weekly basis and introduced new strategies on to yield better performances • Designed graphics in-sync with the content stories Show less

  • Multisoft Systems
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Search Engine Marketing Manager
      • Mar 2013 - Apr 2014

      • Managed SEO project for different websites consisting different education courses • Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ • Analyzed reports on a weekly basis and introduced strategies on how to make the same better • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all courses offered on the website • Managed SEO project for different websites consisting different education courses • Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ • Analyzed reports on a weekly basis and introduced strategies on how to make the same better • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all courses offered on the website

  • K & T Realty Services Pvt. Ltd. Gurgaon
    • Gurgaon, India
    • Search Engine Marketing Specialist
      • Sep 2011 - Feb 2013

      • Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all projects • Utilized Facebook, Instagram, Google and LinkedIn ads and optimized landing pages to capture online leads for different courses for students and professionals • Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all projects • Utilized Facebook, Instagram, Google and LinkedIn ads and optimized landing pages to capture online leads for different courses for students and professionals

  • Ericsson
    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Trainee/Project Engineer
      • Jan 2011 - Jun 2011

      Was a trainee there, Handling The installation of network in PUNJAB, HARYANA and HIMACHAL circle

    • Network Planning
      • Jan 2011 - Jun 2011

      Description: This project was done as an INTERN at Ericsson India LTD., Chandigarh.Team Size: 10Role: Configuration of Different Switches and Routers at NOC.Work Done:Configuring Routers and Switches.Understanding the whole procedure of network planning.Giving Suggestions and new Innovative Ideas to improve the Quality Of Service (QOS).Network Design & Security

  • University Major Project
    • Configuration Engineer
      • Sep 2010 - Dec 2010

      Description: This project is all about that how the network is establish in four different locations and how these locations communicate with each other. Team Size: 2; Work Done: Prepare the overall design. Configuration of Routers and Switches. Description: This project is all about that how the network is establish in four different locations and how these locations communicate with each other. Team Size: 2; Work Done: Prepare the overall design. Configuration of Routers and Switches.

Education

  • Himalyan university, Arunachal Pradesh
    Post Graduate Diploma in Marketing, E-Commerce/Electronic Commerce
    2017 - 2018
  • Punjab Technical University
    Bachelor of Technology (B.Tech.), Computer Science
    2007 - 2011

Community

You need to have a working account to view this content. Click here to join now