Experience

GetCraft - A Premium Creative Directory

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Country Head

  • Mar 2022 - Present



Advertising Production Resources (aka APR Consulting)

• United States
• Advertising Services
• 100 - 200 Employee

• Independent Production Consultant (APR), Operating Partner & VP Busi. Devt. (Epiphani Media)

  • Apr 2019 - Mar 2022

  - Advertising subject matter expert on broadcast, digital, audio and print related production requirements for top local corporations and multinational companies- Expanded client base among local PH companies as well as within Southeast Asia - Advertising subject matter expert on broadcast, digital, audio and print related production requirements for top local corporations and multinational companies- Expanded client base among local PH companies as well as within Southeast Asia



Red Events & Communications, Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Consultant/General Manager

  • Apr 2018 - Apr 2019

  - Surpassed target on a challenging year - Expanded business/client portfolio - Improved structure and operations for more efficiency - Worked closely with President and CEO - Surpassed target on a challenging year - Expanded business/client portfolio - Improved structure and operations for more efficiency - Worked closely with President and CEO



Animated Storyboards

• United States
• Advertising Services
• 100 - 200 Employee

• Managing Director, Asia Pacific

  • Nov 2012 - Aug 2017

  - Managed day-to-day operations and supervision of the marketing and production teams of the Asia Pacific regional office in Bangkok, and the China office in Shanghai - Built and strengthened relationships with new and existing clients, both from brand side and agencies.- Negotiated agreements / preferred rates with clients in Asia such as Unilever, Procter & Gamble, Coca-Cola, among others- Constantly pursued opportunities with new clients, as well as fresh ideas to continually engage existing clients.- Responsible for opening the Shanghai office, and evaluating other prospective locations in Asia- Managed PR and social media responsibilities for Asia Pacific- Regularly reviewed processes and pursued procedural improvements



RedWorks Ogilvy

• General Manager

  • Aug 2007 - Nov 2012

  - Won Print Production House of the Year in the 2011 Agency of the Year Awards (AOY)- Managed day-to-day and overall supervision that included: account management, graphic design, finished art studio, print, digital and broadcast production operations, traffic, trainees and freelancers;- Spearheaded new business acquisition (both hunting and farming) and plan strategic efforts;- Increased business revenue at an average of 23% the past 3 years;- Maintained an average of 22% operating profit the past 3 years ;- Improved the working system to deliver quality work more efficiently;- Oversaw continuous costing structure review to be competitive to in-house operations, boutique shops, as well as client-favored suppliers; Assist in the development of a comprehensive trafficking system for the entire agency operations;- Evaluated, hired the best talents who complement the team and believe in the same vision; Assess opportunities for staff exposure and training to maximize skill sets



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • 2003 - 2007

  Managed clients such as Unilever, Nestle, Nike, Motorola, Gillette, Kimberley Clark, Boehringer-Ingelheim, Amex, Max's, among others. Led various campaigns that won creative and business awards, globally and locally. Dealt with various departments such as media, PR, activation, digital and broadcast production. Managed clients such as Unilever, Nestle, Nike, Motorola, Gillette, Kimberley Clark, Boehringer-Ingelheim, Amex, Max's, among others. Led various campaigns that won creative and business awards, globally and locally. Dealt with various departments such as media, PR, activation, digital and broadcast production.



Jimenez D'Arcy (currently named PublicisJimenezBasic)

• Business Director / Account Director

  • Dec 1996 - May 2002

  Reported directly to the GM. Managed top level clients such as P&G, KFC, San Miguel, Asia Brewery, Monde-Nissin, Selecta-Walls (Unilever), Pfizer, among others.Led various campaigns both for traditional advertising as well as activation. Reported directly to the GM. Managed top level clients such as P&G, KFC, San Miguel, Asia Brewery, Monde-Nissin, Selecta-Walls (Unilever), Pfizer, among others.Led various campaigns both for traditional advertising as well as activation.



Ace Saatchi & Saatchi

• Advertising Services
• 100 - 200 Employee

• Account Management - Trainee to Account Supervisor

  • Jun 1992 - Nov 1996

  Reported directly to the Management Supervisor. Managed clients such as San Miguel, Sharp Electronics, Jollibee Foods Corp., among others.Exposed to creative campaign development, PR plan development, activation, media and strategy development. Reported directly to the Management Supervisor. Managed clients such as San Miguel, Sharp Electronics, Jollibee Foods Corp., among others.Exposed to creative campaign development, PR plan development, activation, media and strategy development.