Arushi Gupta

Business Head at Influencer.in
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Contact Information
us****@****om
(386) 825-5501
Location
Chennai, Tamil Nadu, India, IN

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5.0

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Sachin Sharma

Arushi is detail oriented and has produced satisfying results.

Aakash Aaron

Arushi is a take-charge person who is able to present new ideas and communicate the benefits. She has successfully managed key accounts of the company that has resulted in increased revenue. Her other key contribution has been enlisting several strategically important, new customers. Her success is a result of her hands on approach and great interpersonal skills.

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Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Business Head
      • Mar 2020 - Present

      Started in 2016, Influencer.in is India's first influencer marketing agency with over 70,000 influencers and vloggers across genres. With operations across Mumbai, Bangalore, Delhi and Chennai, Influencer.in aims to unite content creators with brands to develop meaningful content that is enjoyable, inspirational and triggers action. The in-built dashboard with API integrations on the platform enables clients to get detailed statistics on the total engagement of their marketing campaign on different platforms. This commitment to ROI is central to its goal of being at the forefront of the ₹100 Crore industry by 2020. Some of Influencer.in's clients include Himalaya Pharma, Khatabook, Malabar Gold, mFine, Swiggy, Uber, Jaquar, Bewakoof, Rapido, Wonderchef, boAt, Forum Mall, Hike Messenger, Craftsvilla and more.To know more visit our website https://www.influencer.in/

    • India
    • Marketing Services
    • 200 - 300 Employee
    • Senior Manager - Digital Projects
      • Oct 2017 - Feb 2020

    • United Kingdom
    • Education Administration Programs
    • 700 & Above Employee
    • Senior Consultant - Marketing
      • Mar 2017 - Sep 2017

      • Strategise and execute regional marketing campaigns, activities and revenue targets.• Monitor the annual marketing budget efficiently and evaluate effectiveness of marketing campaigns.• Organised 100+ academic training workshops for clients pan India• Ensuring activities that lead to increased brand awareness in the region• Coordinate the PR, digital marketing and email campaigns across the region• Coordinate the development and production of local marketing and PR content including press releases, print advertising creatives.• Track competitor activity and industry trends.• Managing relationships with marketing, PR and event partners

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Manager - GREAT Education Campaign
      • Dec 2014 - Mar 2017

      • Project management and successful delivery of initiatives of the GREAT Campaign• Provided strategic inputs on delivery and impact to ensure they meet the objectives• Generated two-way communication with target audience both internal and external tohighlight the requirement of the campaign goals and impact• Responsible for liaising with British Council Communication team, Digital team, and PR• Successfully implemented the first of its kind Career Fairs for UK Indian Alumni by creatingjob opportunities for more than 1000+ alumni• Effectively delivered the first ever Alumni Awards for India• Contributed to the scoping, design and market research for new delivery approaches• Undertook secondary research for knowledge enhancement on UK education• Developed and maintained close partnership with relevant stakeholders like FCO, UK HEIs,UKVI, UKTI, Visit Britain

    • India
    • E-Learning Providers
    • 1 - 100 Employee
    • Senior Manager - Sales
      • Apr 2014 - Nov 2014

    • Manager - Key Accounts
      • Sep 2013 - Mar 2014

    • Assistant Manager - Vocational
      • Jun 2012 - Aug 2013

      • Managing accounts of 15+ education partners and centres in 250+ client locations Pan India.• Involved in implementation, having closely worked on the content for partner clients and ensured timely delivery of the products.• Periodic visits to partner centres to ensure smooth implementation and liasoning with content/technical teams.• Implementing Training Need Analysis and Train the Trainer Programs in multiple partner centres.• Representing LIQVID in numerous forums like FICCI Global Skills Summit, NSDC Partners Meet.• Conducting research on new clients in vocational education industry and adding new accounts.• Managing invoicing and collections for 15+ accounts.• Received a Letter of Appreciation for successfully embedding product in the government projects of our client.• Received the Certificate of Appreciation for being the most hard working employee for the year.(2012-13)

    • Partner
      • Mar 2011 - Jan 2012

      • Started my own venture focusing on career development services for students covering employability skills training, personal development, career counseling and student placements.• Organized several corporate skills training workshops for undergraduate students.• Organized Student Industry Conclave, a 2-day conference for students with CXO level executives of various companies as speakers. 1. Senior representatives (including Dilip Chenoy – CEO & MD of NSDC, Alok Nigam, SVP &CHRO, Bharti Airtel and many more) interacted with the students to give them an insight into the various functions to help the students take better career decisions. 2. Over 500 students from across NCR region participated in the conference.• Successfully placed fresh graduates in full-time and internship positions.

    • India
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Project Officer - Finance
      • Mar 2010 - Dec 2010

      • Drafted the Games Time Financial Policies for Delhi 2010.• Assisted in building up the budget plan for all the functional areas.• Developed project plans, risk mitigation strategies and communication plans to ensure that all the activities are completed within the allotted time frame and budget• Vetting of several contracts from financial point of view.• Assisted the Event Management Firm M/s Wizcraft in organising the Opening and Closing Ceremonies. • Drafted the Games Time Financial Policies for Delhi 2010.• Assisted in building up the budget plan for all the functional areas.• Developed project plans, risk mitigation strategies and communication plans to ensure that all the activities are completed within the allotted time frame and budget• Vetting of several contracts from financial point of view.• Assisted the Event Management Firm M/s Wizcraft in organising the Opening and Closing Ceremonies.

    • India
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Internship
      • May 2007 - Jul 2007

      Associated with Strategy and Account Planning Division of the agency with following responsibilities: • Research and ideation on various projects• Data collection on new trends for different sectors • Preliminary presentation Associated with Strategy and Account Planning Division of the agency with following responsibilities: • Research and ideation on various projects• Data collection on new trends for different sectors • Preliminary presentation

    • India
    • Financial Services
    • 700 & Above Employee
    • Internship
      • May 2006 - Jul 2006

      Undertook the project “A survey of customer satisfaction” which dealt with• Capital markets, both in debt and equity• Inferred a comparative price movement analysis of the A+ scripts in the stock-market Undertook the project “A survey of customer satisfaction” which dealt with• Capital markets, both in debt and equity• Inferred a comparative price movement analysis of the A+ scripts in the stock-market

Education

  • London School of Economics and Political Science
    Masters, Operational Research
    2008 - 2009
  • Lady Shri Ram College for Women, Delhi University
    B.A. (Hons), Mathematics
    2005 - 2008
  • Welham Girls School, Dehradun
    1997 - 2005

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