Ecommerce Manager - Switzerland

• May 2023 - Present

Business Development Manager - Switzerland

• Nov 2022 - May 2023

Digital Product Marketing Specialist

• Feb 2021 - Sep 2021

• Managed MIS database and maintained the ecommerce websites of Bunzl Canada to improve digital shelf life and ecommerce customer experience • Led a team of 12 to build and improve the information of 15000 SKUs through a process involving enrichment, quality assurance and information audit • Consistently delivered results within committed deadlines for a total of 16 unique projects over 6 months • Researched and implemented best practices from multiple ecommerce websites to enhance the UX and improved sales through the ecommerce omni-channel • Conducted business customer feedback sessions to identify pain points in the customer journey and implement relevant solutions • Strategized improvements to website such as content pack pages to highlight promotional campaigns and ecommerce banners to drive product sales • Managed product data over multiple languages to target customer segments in the North American market • Established process for sourcing data from manufacturers, based on best practices in the industry, to enhance mass product data Show less

Digital Product Manager (Ecommerce Specialist)

• May 2020 - Feb 2021

• The ShopHere program is an initiative by the City of Toronto and Digital Main Street, in partnership with Shopify, Mastercard, Google, Facebook and eBay. • Collaborated with over 50 COVID-19 affected small businesses and artists to create go-to market strategy for transitioning from brick-and-mortar stores to an online Shopify platform, increasing total revenue by 25% • Conducted user interviews and identified key pain points around the current store operational processes to better determine how to provide the smoothest online transition experience • Performed competitive research and utilized different tools including Google Analytics and Facebook Business to implement new omni-channel marketing strategies to adapt to a changing business environment • Strategized A/B tests to help optimize online user experience, increasing customer conversions by 20% Show less

MBA Student Consultant

• Sep 2019 - Apr 2020

Consulted for a leading Canadian Recruitment agency specializing in hiring for engineering and energy sectors. Through the strategic field study, restructured existing business model to target and attract ideal candidate base for job fulfilment, and identified strategic business opportunities for future growth of company in a COVID affected industry. Consulted for a leading Canadian Recruitment agency specializing in hiring for engineering and energy sectors. Through the strategic field study, restructured existing business model to target and attract ideal candidate base for job fulfilment, and identified strategic business opportunities for future growth of company in a COVID affected industry.

Product Manager - New Product Development

• Jan 2017 - Apr 2018

• Managed product development from ideation to rollout in an agile environment, working cross-functionally with designers and developers to launch four fitness mobile apps, generating revenue of $10.64 Million• Defined and communicated product roadmap driven by overall business objectives and user feedback• Facilitated agile ceremonies including daily stand-ups and maintained alignment between product, development and testing teams, escalating issues when necessary• Prioritized and groomed backlog of features and enhancements, communicating status to internal teams• Spearheaded cross-functional team of marketers, designers, engineers, and global suppliers to consistently exceed annual production target of 750,000 watches over two years Show less

Product Engineer - R&D

• Aug 2015 - Jan 2017

• Developed and managed Sonata ACT, India’s first women’s safety watch and mobile application, partnering with product leads to ensure successful product releases helping exceed sales targets by 175%• Collaborated with business analysts and product managers to capture and translate business requirements into custom solutions• Wrote technical documentation and hosted product demos for end users and sales enablement teams• Defined and monitored key KPIs to assess the impact of new features on overall customer engagement Show less