Arthur Zaragoza
Digital Marketing Director at Butler Branding- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Matt Ledger
I had more fun and learned more about digital marketing than I had any right to while working with Art. He is an excellent teammate, a fantastic friend, and a superb marketer. But most importantly, Art goes above and beyond because he cares deeply about his coworkers' and his clients' success. If you want to achieve great results and have fun doing it, Art's your man.
Kassidee McDonald
Art has a unique gift of taking decent ideas and turning them into phenomenal strategies with multi-layered effects. He thinks of things from start to finish with an extremely thorough attention to detail. He retains historical information and then pairs it with the most up-to-date industry knowledge and crafts a clear digital strategy. Apart from his successes with achieving stellar metrics and conversions, he also is a pleasure to work alongside. Art’s heart for clients, vendors and co-workers is extremely kind and courteous. He has a knack for connecting with anyone he comes into contact with and making them feel comfortable and valued. He has always been willing to stop and explain a process, or technology in a way that propelled me forward in my career. He is truly the full package professionally and personally and I would recommend him with no reservations.
Matt Ledger
I had more fun and learned more about digital marketing than I had any right to while working with Art. He is an excellent teammate, a fantastic friend, and a superb marketer. But most importantly, Art goes above and beyond because he cares deeply about his coworkers' and his clients' success. If you want to achieve great results and have fun doing it, Art's your man.
Kassidee McDonald
Art has a unique gift of taking decent ideas and turning them into phenomenal strategies with multi-layered effects. He thinks of things from start to finish with an extremely thorough attention to detail. He retains historical information and then pairs it with the most up-to-date industry knowledge and crafts a clear digital strategy. Apart from his successes with achieving stellar metrics and conversions, he also is a pleasure to work alongside. Art’s heart for clients, vendors and co-workers is extremely kind and courteous. He has a knack for connecting with anyone he comes into contact with and making them feel comfortable and valued. He has always been willing to stop and explain a process, or technology in a way that propelled me forward in my career. He is truly the full package professionally and personally and I would recommend him with no reservations.
Matt Ledger
I had more fun and learned more about digital marketing than I had any right to while working with Art. He is an excellent teammate, a fantastic friend, and a superb marketer. But most importantly, Art goes above and beyond because he cares deeply about his coworkers' and his clients' success. If you want to achieve great results and have fun doing it, Art's your man.
Kassidee McDonald
Art has a unique gift of taking decent ideas and turning them into phenomenal strategies with multi-layered effects. He thinks of things from start to finish with an extremely thorough attention to detail. He retains historical information and then pairs it with the most up-to-date industry knowledge and crafts a clear digital strategy. Apart from his successes with achieving stellar metrics and conversions, he also is a pleasure to work alongside. Art’s heart for clients, vendors and co-workers is extremely kind and courteous. He has a knack for connecting with anyone he comes into contact with and making them feel comfortable and valued. He has always been willing to stop and explain a process, or technology in a way that propelled me forward in my career. He is truly the full package professionally and personally and I would recommend him with no reservations.
Matt Ledger
I had more fun and learned more about digital marketing than I had any right to while working with Art. He is an excellent teammate, a fantastic friend, and a superb marketer. But most importantly, Art goes above and beyond because he cares deeply about his coworkers' and his clients' success. If you want to achieve great results and have fun doing it, Art's your man.
Kassidee McDonald
Art has a unique gift of taking decent ideas and turning them into phenomenal strategies with multi-layered effects. He thinks of things from start to finish with an extremely thorough attention to detail. He retains historical information and then pairs it with the most up-to-date industry knowledge and crafts a clear digital strategy. Apart from his successes with achieving stellar metrics and conversions, he also is a pleasure to work alongside. Art’s heart for clients, vendors and co-workers is extremely kind and courteous. He has a knack for connecting with anyone he comes into contact with and making them feel comfortable and valued. He has always been willing to stop and explain a process, or technology in a way that propelled me forward in my career. He is truly the full package professionally and personally and I would recommend him with no reservations.
Credentials
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Mailchimp Foundations
Intuit MailchimpAug, 2022- Nov, 2024 -
Digital Funnel Mastery
DigitalMarketerFeb, 2019- Nov, 2024 -
Google Ads Measurement Certification
GoogleJul, 2023- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2023- Nov, 2024
Experience
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Butler Branding
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Director
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Jan 2019 - Present
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UserTesting
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United States
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Software Development
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700 & Above Employee
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User Interface Tester
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Nov 2015 - Present
User experience and quality assurance specialist responsible for designing, developing, testing, documenting and supporting various web interfaces for clients all across the world. User experience and quality assurance specialist responsible for designing, developing, testing, documenting and supporting various web interfaces for clients all across the world.
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Community Health System
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United States
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Hospitals and Health Care
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700 & Above Employee
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Communication Specialist
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May 2018 - Jan 2019
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Pillar Brands
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Apr 2018 - May 2018
Responsible for developing, implementing and executing comprehensive marketing plans that leverage latest communication and marketing strategies. This is done through keeping tabs on the channels clients should be leveraging and suggesting strategies for their success. It also involves day-to-day coordination of marketing projects and staff.
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Marketing Strategist
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Dec 2016 - Apr 2018
Responsible for managing the development, delivery and execution of customized marketing efforts for clients that address sales, marketing and lead nurturing funnel goals. Recommend and implement new ideas and innovations to improve each channel as well as customer account performance. Leads marketing campaigns but also collaborates with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
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Inspiration Cruises & Tours
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United States
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Religious Institutions
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1 - 100 Employee
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Marketing Strategist
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Apr 2015 - Dec 2016
The Marketing Strategist interfaces between clients and Creative Team by developing comprehensive marketing campaigns that leverage latest communication and marketing strategies for the purpose of ensuring client satisfaction, developing the Inspiration brand and increasing profits.
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Creative Production Coordinator
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Nov 2012 - Apr 2015
Responsible for providing information and support to designers, webmasters and writers. Assisting in the coordination of events and corporate conferences. Serving as a liaison between company and both inside and outside vendors. Research and data retrieval. Proofreading, editing and database management.
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Creative & Marketing Assistant
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Apr 2010 - Nov 2012
Responsible for providing information and support to designers, webmasters and writers. Assisting in the coordination of events and corporate conferences. Serving as a liaison between company and both inside and outside vendors. Research and data retrieval. Proofreading, editing and database management.
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Development & Communications Associate
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Dec 2009 - Feb 2010
Drafts press releases, media alerts and advisories, fact sheets, etc., manages and updates website, provides technical assistance to Committees as available. Assists with and ensures timely documentation of development and communications efforts, including annual plans, budgets, reports, and all media reports. Assists with strategic communications such as newsletter; manages listservs and databases. Drafts press releases, media alerts and advisories, fact sheets, etc., manages and updates website, provides technical assistance to Committees as available. Assists with and ensures timely documentation of development and communications efforts, including annual plans, budgets, reports, and all media reports. Assists with strategic communications such as newsletter; manages listservs and databases.
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Penske Truck Leasing
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United States
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Truck Transportation
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700 & Above Employee
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Management Trainee
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Feb 2008 - Feb 2009
Maintain and contribute in the operations of the Rental Department, providing the ultimate in customer service and satisfaction Contact potential customers for future business endeavors, along with providing account services and satisfying client's needs. Maintain and contribute in the operations of the Rental Department, providing the ultimate in customer service and satisfaction Contact potential customers for future business endeavors, along with providing account services and satisfying client's needs.
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Marketing Director
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Dec 2006 - Jan 2008
Solely in charge of all marketing activities with "TV Realty". Set up presentations, created marketing material to be sent to potential clients, produced direct mail pieces, made cold calls, among many other business activities Solely in charge of all marketing activities with "TV Realty". Set up presentations, created marketing material to be sent to potential clients, produced direct mail pieces, made cold calls, among many other business activities
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The Save Mart Companies
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United States
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Retail
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700 & Above Employee
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Front End Manager
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Jul 2000 - Jul 2006
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Education
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2002 - 2006
California State University, Fresno
Bachelor of Science (B.S.), Marketing
Community
