Marketing Manager

• Mar 2021 - Present

Senior Marketing Specialist

• May 2018 - Mar 2021

- development and execution of the company's marketing and communication strategy- running social media profiles of the company (Facebook, LinkedIn, Instagram and Youtube) as well as the www.volvoce.pl website in order to strengthen the brand awareness and positioning. Facebook fanpage founder and developer - from scratch to over 5000 dedicated and active followers. - creating advertisements and content for the press- co-creating a series of nationally recognizable cyclical industry events as * "City Mini Max" road show targeting urban construction specialists * "Level 308" construction and aggregates excavation business symposium for almost 1000 participants hosted every 2 years in a quarry- founder and developer of the Polish "Operators Club" that enabled experience sharing of the construction equipment users via closed FB group and series of local and international events hosting- participation in the CSR projects (Safety in the work of a construction equipment technician) and Employer Branding activities (brand awareness among technical students)- "Volvo Experience" - a special machine handover ceremony with some dedicated, personalized merchandise, photo/video coverage followed with a press release to cement the business relation- desingning merchandise for the operators, employees and customers (calendars, caps, mugs, t-shirts, etc)

Marketing Specialist

• Oct 2013 - Apr 2018

- brand identity management (site branding co-ordination in company's branches all over Poland)- social media profiles management (FB, Instagram, Linked, Youtube) - website administration and content creation (www.volvoce.pl)- managing a local version of Operators Club - creating a bond with potential clients via a loyalty program through exclusive events, communication, website/blog/social media- internal and external events co-ordination- internal communication - employees' biuletin, brochures creation- contacts with the press- detailing managements' presentations

Purchasing and Market Communication Specialist

• Jan 2012 - Oct 2013

- external purchasing proccess (supplier agreements, negotiations, international environment, long-term relations, internal purchasing procedure creation) - internal attachments purchasing process (sales men support, price lists)- marketing duties (social media profile creation and management, contacts with the press, website administration, internal and external events co-ordination, marketing budget supervision, brand management, internal communication - employees' biuletin, brochures creation) - aftersales / parts duties (logistics manager back-up, local spare parts sales man support)

Purchasing and Logistics Specialist

• Jan 2007 - Dec 2011