Art Tinajero
Area Sales Manager at Au Energy, LLC- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Jeffrey Wineman
I had the pleasure of working with Art for many years. His approach with the Operations group was such a welcome change. In his position he is a strategic, effective marketing leader at building sales and brands. Art was readily available regardless of the situation, - regardless of what project he was engrossed with, Art's attitude was always - yes, how can I be of assistance. Art's skills include but are not limited to an incredible depth and understanding in staff leadership, communication, and creative problem solving - understanding the situation -and in assisting Operations in achieving ‘Operational Excellence. Art always looked at the 'root' of an issue rather than just putting a 'band aid' on it. His overall abilities included a succinct positioning for the brand, having a strategy to live that positioning, targeting the audience to whom we were marketing, promoting all the components of the brand’s value, coordinating all marketing efforts to work together and utilizing our vendors as partners to make sure that their success was tied to our success. It was a privilege working with Art!
Lowell Petrie
It has been my pleasure to know Art both professionally and socially for many years. He is an astute marketing professional who executes a company's marketing vision very strategically. He has strong skills in many areas, but certainly local store marketing is an area of particular excellence. Art's skills would be an asset to any company.
Jeffrey Wineman
I had the pleasure of working with Art for many years. His approach with the Operations group was such a welcome change. In his position he is a strategic, effective marketing leader at building sales and brands. Art was readily available regardless of the situation, - regardless of what project he was engrossed with, Art's attitude was always - yes, how can I be of assistance. Art's skills include but are not limited to an incredible depth and understanding in staff leadership, communication, and creative problem solving - understanding the situation -and in assisting Operations in achieving ‘Operational Excellence. Art always looked at the 'root' of an issue rather than just putting a 'band aid' on it. His overall abilities included a succinct positioning for the brand, having a strategy to live that positioning, targeting the audience to whom we were marketing, promoting all the components of the brand’s value, coordinating all marketing efforts to work together and utilizing our vendors as partners to make sure that their success was tied to our success. It was a privilege working with Art!
Lowell Petrie
It has been my pleasure to know Art both professionally and socially for many years. He is an astute marketing professional who executes a company's marketing vision very strategically. He has strong skills in many areas, but certainly local store marketing is an area of particular excellence. Art's skills would be an asset to any company.
Jeffrey Wineman
I had the pleasure of working with Art for many years. His approach with the Operations group was such a welcome change. In his position he is a strategic, effective marketing leader at building sales and brands. Art was readily available regardless of the situation, - regardless of what project he was engrossed with, Art's attitude was always - yes, how can I be of assistance. Art's skills include but are not limited to an incredible depth and understanding in staff leadership, communication, and creative problem solving - understanding the situation -and in assisting Operations in achieving ‘Operational Excellence. Art always looked at the 'root' of an issue rather than just putting a 'band aid' on it. His overall abilities included a succinct positioning for the brand, having a strategy to live that positioning, targeting the audience to whom we were marketing, promoting all the components of the brand’s value, coordinating all marketing efforts to work together and utilizing our vendors as partners to make sure that their success was tied to our success. It was a privilege working with Art!
Lowell Petrie
It has been my pleasure to know Art both professionally and socially for many years. He is an astute marketing professional who executes a company's marketing vision very strategically. He has strong skills in many areas, but certainly local store marketing is an area of particular excellence. Art's skills would be an asset to any company.
Jeffrey Wineman
I had the pleasure of working with Art for many years. His approach with the Operations group was such a welcome change. In his position he is a strategic, effective marketing leader at building sales and brands. Art was readily available regardless of the situation, - regardless of what project he was engrossed with, Art's attitude was always - yes, how can I be of assistance. Art's skills include but are not limited to an incredible depth and understanding in staff leadership, communication, and creative problem solving - understanding the situation -and in assisting Operations in achieving ‘Operational Excellence. Art always looked at the 'root' of an issue rather than just putting a 'band aid' on it. His overall abilities included a succinct positioning for the brand, having a strategy to live that positioning, targeting the audience to whom we were marketing, promoting all the components of the brand’s value, coordinating all marketing efforts to work together and utilizing our vendors as partners to make sure that their success was tied to our success. It was a privilege working with Art!
Lowell Petrie
It has been my pleasure to know Art both professionally and socially for many years. He is an astute marketing professional who executes a company's marketing vision very strategically. He has strong skills in many areas, but certainly local store marketing is an area of particular excellence. Art's skills would be an asset to any company.
Experience
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Au Energy, LLC
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United States
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Oil and Gas
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1 - 100 Employee
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Area Sales Manager
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Jan 2020 - Present
Responsible for the acquisition of new Shell branded fuel retail accounts in Southern California. Initiated a marketing strategy and direct mail campaign, resulting in newly branded sales (12M+ annual gals.) Responsible for the acquisition of new Shell branded fuel retail accounts in Southern California. Initiated a marketing strategy and direct mail campaign, resulting in newly branded sales (12M+ annual gals.)
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QuoteMyFuel.com
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Greater Los Angeles Area
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Regional Sales Manager
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Apr 2018 - Jan 2020
Responsible for the introduction and use of QuoteMyFuel.com, a newly developed application (app) that provides buyers and suppliers of wholesale fuel, a new online marketplace for buying and selling fuel. Responsible for the introduction and use of QuoteMyFuel.com, a newly developed application (app) that provides buyers and suppliers of wholesale fuel, a new online marketplace for buying and selling fuel.
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National Wholesale Fuels - Couche Tard
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Southern California Counties
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Regional Sales Development Manager
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Oct 2015 - Apr 2018
Responsible for the acquisition of new Mobil and Circle K branded fuel accounts in the Wholesale Fuel Dealer, Reseller and Marketer classes of trade, within the Southern California Markets. Responsible for the acquisition of new Mobil and Circle K branded fuel accounts in the Wholesale Fuel Dealer, Reseller and Marketer classes of trade, within the Southern California Markets.
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The Johnny Rockets Group, Inc.
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United States
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Restaurants
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Marketing Director
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Oct 2010 - Mar 2015
Under the direction of the CMO, responsible for working with Franchisees to develop local store marketing plans across all Johnny Rockets locations. Managed a team of three Field Marketing Managers. • Achieved positive comp sales growth via key marketing initiatives with an ROI of 3.4 to 1 (sales to spend ratio) • Increased average check by 4% via internal incentive-based server programs Under the direction of the CMO, responsible for working with Franchisees to develop local store marketing plans across all Johnny Rockets locations. Managed a team of three Field Marketing Managers. • Achieved positive comp sales growth via key marketing initiatives with an ROI of 3.4 to 1 (sales to spend ratio) • Increased average check by 4% via internal incentive-based server programs
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McWhirter Fuel Distributing Co.
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Burbank, California, United States
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Sales and Marketing Consultant
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Sep 2008 - Dec 2009
Developed a sales team for McWhirter Distributing Co. with a focus on branded and unbranded fuel sales in the southern California markets. • Responsible for the development of a Branded and Unbranded fuel sales team for the organization. • Managed Supplier relationships with ConocoPhillips, BP/Arco, and 7-11 Corporation. Developed a sales team for McWhirter Distributing Co. with a focus on branded and unbranded fuel sales in the southern California markets. • Responsible for the development of a Branded and Unbranded fuel sales team for the organization. • Managed Supplier relationships with ConocoPhillips, BP/Arco, and 7-11 Corporation.
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HootWinc,LLC (HOOTERS Restaurants)
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Oceanside, California, United States
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Director of Marketing
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Mar 2007 - Sep 2008
Recruited to develop a new marketing direction and strategy for the brand to increase overall sales, trial and frequency. • Successfully introduced highly focused and integrated programs that resulted in a YOY sales increase of +8.62%. • Awarded the 2007 President’s Award for greatest impact on the business Recruited to develop a new marketing direction and strategy for the brand to increase overall sales, trial and frequency. • Successfully introduced highly focused and integrated programs that resulted in a YOY sales increase of +8.62%. • Awarded the 2007 President’s Award for greatest impact on the business
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Director of Marketing
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Oct 2003 - Mar 2007
Led the strategic thinking and planning for all marketing of the Marie Callender's brand. Responsible for all external Advertising and Public Relations agencies' work on all marketing initiatives including television and radio creative and production, direct mail, print and PR strategies. Managed an internal team of five and a marketing budget of $6 million. Consistently achieved positive YOY same-store sales of an average of +3% Led the research study to segment and gain insights on Marie Callender's key consumer targets Proactively secured the consistent support and funding from the independent Marie Callender's Franchisee group Initiated and managed a strategic vendor co-op to supplement the Marketing Plan and budget Show less
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SC Fuels
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Oil and Gas
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200 - 300 Employee
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Sales And Marketing Consultant
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Apr 2000 - Oct 2003
Responsible for the sales and territory management of Unbranded Fuel accounts. Developed and led Direct Marketing strategies and tactical initiatives for the acquisition and development of new clients. • Managed a territory of 70+ Cardlock Fuel accounts and achieved positive year over year sales increases annually • Initiated an Unbranded Fuels Telemarketing program to qualify and validate new sales leads and referrals Responsible for the sales and territory management of Unbranded Fuel accounts. Developed and led Direct Marketing strategies and tactical initiatives for the acquisition and development of new clients. • Managed a territory of 70+ Cardlock Fuel accounts and achieved positive year over year sales increases annually • Initiated an Unbranded Fuels Telemarketing program to qualify and validate new sales leads and referrals
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Director of Marketing
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Jun 1985 - Feb 1999
A $7 billion Oil, Gas and Convenience Store Company marketing under brands such as Union 76, Circle K Stores, BP and Exxon with 6,000 sites nation wide. Various Positions over career from Territory Representative, Business Development Manager to Director of National Sales Promotion and Sports Marketing As Director, responsible for the strategic development and implementation of all Sales Promotion programs and Sports Marketing initiatives for Tosco brands. Managed a $17 million budget, a team of eight and various outside agency partners. Increased sales an average of 6% annually via highly successful brand promotions and sports marketing programs Reduced marketing expense by $3.5 million annually by introducing a self-funding Promotions strategy Negotiated 76 brand placement in feature films ("Lost World", "The Postman" and "Lethal Weapon 4") at zero cost Increased effectiveness and reach of programs by use of tie-in partners (i.e. NASCAR, MLB, NBA Show less
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Education
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1976 - 1980
Loyola Marymount University
BS Business Mngmt/Mktg, Business Management/Marketing
Community
