Experience

The J
• Canada
• Writing and Editing
• Chief Digital Marketing Officer

  • Mar 2022 - Present


Cart.com

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Vice President of Marketing

  • Nov 2020 - Dec 2021

  Austin, Texas, United States Lowered paid social media acquisition costs by 76% through segmented creative ad campaigns and audience targeting Developed brand positioning and go-to-market strategy by conducting first-party-market research and competitive analysis



Optimal Agency (acquired by Cart.com)

• United States
• Advertising Services

• Founder

  • Mar 2019 - Feb 2021

  *Acquired by Cart.com* • One of the first Performance Marketing Agencies With Access To TikTok's Advertising Beta • Oversaw over $30M of media and performance marketing budget for SMB clients nationwide • Created tools and processes to automate and increase operational efficiency in order to serve 20+ SMB clients • Built data reporting tools to identify inefficiencies and advertising pain points to help advertisers achieve their KPIs • Lead 7 employees including designers… Show more *Acquired by Cart.com* • One of the first Performance Marketing Agencies With Access To TikTok's Advertising Beta • Oversaw over $30M of media and performance marketing budget for SMB clients nationwide • Created tools and processes to automate and increase operational efficiency in order to serve 20+ SMB clients • Built data reporting tools to identify inefficiencies and advertising pain points to help advertisers achieve their KPIs • Lead 7 employees including designers and developers to create client marketing materials for social, google, display and email channels • Advertised on TikTok since self serve platform was in beta and had our agency work featured in a TikTok case study for an SMB client Show less



Facebook

• India
• Banking

• Strategic Marketing Account Manager

  • May 2018 - Mar 2019

  Austin, Texas • Provided strategic account guidance to 35 of Facebook’s Ecommerce and CPG partners managing up to $60M of total ad spend annually • Advised C-level audiences on Facebook best practices with weekly strategy meetings and quarterly business reviews • Helped numerous brands achieve major year YoY growth and scale; including a luxury beauty brand grow from $30K/month revenue to $1M+ using Facebook and Instagram ads • Partnered with cross-functional partners; Marketing Science, Solutions… Show more • Provided strategic account guidance to 35 of Facebook’s Ecommerce and CPG partners managing up to $60M of total ad spend annually • Advised C-level audiences on Facebook best practices with weekly strategy meetings and quarterly business reviews • Helped numerous brands achieve major year YoY growth and scale; including a luxury beauty brand grow from $30K/month revenue to $1M+ using Facebook and Instagram ads • Partnered with cross-functional partners; Marketing Science, Solutions Engineering & Creative teams resulting in a 20% increase in client product adoption • Forecasted and reported KPI’s and revenue growth for leadership on a quarterly basis (Notable brands I supported: RTIC Coolers, As Seen on TV, Ogee, Sustain Natural, Tushy, Youfit, Keeps, Summersalt, Cirkul, DIFF Eyewear, Orgain) Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing Account Strategist

  • Mar 2017 - May 2018

  Ann Arbor, Michigan • Managed relationships with 100+ clients consulting them on Google marketing solutions • Exceeded quarterly targets ranking in the top 10% in North America SMB Organization three consecutive quarters in a row • Recognized in Q1 ‘18 as the first strategist globally in SMB to hit quarterly target



Polynesian Cultural Center

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• Digital Commerce Marketing Specialist

  • Apr 2015 - Mar 2017

  Laie, HI • Increased brand awareness by producing and directing company’s first viral video (12 million+ views in 3.5 days) • Managed social media initiatives and formulated a social media strategy resulting in a 45% (70K+) increase of new followers in 9 months • Published paid social media campaigns in order to increase online revenue by $50K+ in 9 months • Created a social media reputation and crisis management guide to uphold brand status • Applied social listening for lead generation and… Show more • Increased brand awareness by producing and directing company’s first viral video (12 million+ views in 3.5 days) • Managed social media initiatives and formulated a social media strategy resulting in a 45% (70K+) increase of new followers in 9 months • Published paid social media campaigns in order to increase online revenue by $50K+ in 9 months • Created a social media reputation and crisis management guide to uphold brand status • Applied social listening for lead generation and online brand reputation management • Audited website to identify errors and to enhance SEO & User Experience • Employed and monitors a Google Shopping feed to aid ecommerce and SEM strategy • Implemented and managed an online Affiliate Marketing Program with an incremental revenue of $1.2M+ in 9 months • Performed A/B split tests in order to increase conversion rate • Researches various 3rd party tools for possible implementation to improve overall business opportunity

• Digital Commerce Marketing - Intern

  • Dec 2014 - Apr 2015