Experience

Parallel

• Mexico
• Real Estate

• Art Director

  • Aug 2021 - Present

  Art Direction + Brand + Product Design Art Direction + Brand + Product Design


Think Shift
• Canada
• Advertising Services
• 1 - 100 Employee
• Senior Digital Designer

  • Jan 2021 - Aug 2021


Red River College

• Canada
• Higher Education
• 700 & Above Employee

• Instructor - Interactive Media

  • Jan 2016 - May 2021

  Part-time term instructor in the Digital Multimedia Design full-time program. Create class curriculum, course materials, and exercises/assignments to explore UI and UX subjects. Evaluate students' work, provide feedback and mentoring.

• Instructor - New Media

  • Aug 2018 - May 2019

  Part-time temporary instructor in the Advanced Graphic Design full-time program. Create class curriculum, course materials, and exercises/assignments to exploreUI and UX theory along with building WordPress websites. Evaluate the students’ work,provide feedback and mentoring.



The Dufresne Group

• Canada
• Retail
• 300 - 400 Employee

• Senior Graphic Designer

  • Jul 2020 - Jan 2021

  As the Senior Designer for the Dufresne Furniture and Appliances brand, I was responsible for overseeing and maintaining the new brand roll-out under the supervision of the Sr. Manager of Creative Services. Aiding in new brand initiatives and brand quality assurance over ongoing projects done by the design team. Review work from designers and provide feedback and sign off. Develop ongoing brand guidelines and create templates for the design team. Explore the day-to-day design duties of the design team to streamline processes. Aid in production as needed to fill bandwidth gaps. Show less



Sherpa Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Assistant Creative Director

  • Nov 2016 - Oct 2019

  Assist in the creative direction for marketing campaigns and concept development for both small-scale and large-scale projects. Spearhead design and overall art direction/visual aesthetic for the design team to follow/execute. Provide mentoring and constructive feedback to the design team. Review and approve creative/designs, ensure creative effectively meets the project brief and production standards. Assign projects and tasks to design team members.Create brand identities and accompanying design systems. Provide on strategy and fresh creative that is appropriate for clients’ target markets. Work as a liaison between the account team and the design team during the creative process.Create wire-frames, user flows and develop website direction in collaboration with the account, the development and management team. Conduct and participate in the interviewing of prospecting candidates for the design department. Conduct performance reviews and evaluations of current team members.Develop presentations and participate in pitching creative to clients. Attend meeting briefs to develop the scope of a project. Estimate creative budgets according to briefs. Create storyboards for motion graphic videos and art direct photoshoots. Show less

• Freelance Designer

  • Nov 2015 - Nov 2016



Blacksheep Strategy Inc.

• Senior Designer

  • Apr 2015 - Oct 2015

  Worked closely with the Creative Director and designers on creating deliverables for marketing campaigns, publications, point-of-sale pieces, infographics etc. At times presented design concepts and corresponded with clients throughout a project. Developed creative solutions to display content and improve User Experience while delivering an eye-catching and practical User Interface. Worked closely with the Creative Director and designers on creating deliverables for marketing campaigns, publications, point-of-sale pieces, infographics etc. At times presented design concepts and corresponded with clients throughout a project. Developed creative solutions to display content and improve User Experience while delivering an eye-catching and practical User Interface.



Metric Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Designer

  • Mar 2014 - Apr 2015

  Lead on UI/UX. Worked with the Web Producer to evaluate the goals and structure of websites (research, mood boarding, wireframing, prototyping ideas). Provided design support and collaborated with the digital marketing team for online marketing and promotions. Along with supporting the Strategy Team on branding and campaign projects. Lead on UI/UX. Worked with the Web Producer to evaluate the goals and structure of websites (research, mood boarding, wireframing, prototyping ideas). Provided design support and collaborated with the digital marketing team for online marketing and promotions. Along with supporting the Strategy Team on branding and campaign projects.

• Graphic Designer

  • Jan 2012 - Mar 2014

ViewSource Media
• Canada
• Advertising Services
• 1 - 100 Employee
• Graphic Designer

  • Aug 2010 - Dec 2011

First Known Studios
• Owner

  • Jul 2009 - Aug 2010

Digital Pictureworks Inc.
• Designer

  • Apr 2009 - Oct 2009

Price Industries / Anvil Digital
• Student Designer

  • May 2008 - Aug 2008