Arthi Choudhary

Senior Marketing Executive at Gameskraft
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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LinkedIn User

While working at ByteDance, Arthi helped my company immensely by providing incredibly fast support and implementing innovative and brilliant new marketing strategies. She truly cared about helping our product succeed, and was incredibly polite and helpful during a very stressful situation.

Atul Prasad

Arthi is one of the most intelligent, strategic and thoughtful individuals. I was constantly impressed by her depth of knowledge in digital and her ability to provide objective creative input. I am sure she will be an asset to any organization she joins in. I wish all the luck for her future endeavors.

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Credentials

  • cross functional decision making and business impact
    Enparadigm
    Feb, 2019
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • AdvancedGoogle Analytics
    Google
    Feb, 2021
    - Nov, 2024
  • Digital Marketing accredited by ASCB
    MICCAKA LABS
  • Facebook Blueprint Certification
    ByteDance
  • Sales Mastery Program
    ByteDance

Experience

    • India
    • Computer Games
    • 500 - 600 Employee
    • Senior Marketing Executive
      • Jul 2023 - Present

      Senior Marketing Executive - Plego Technologies Private Limited. Senior Marketing Executive - Plego Technologies Private Limited.

    • India
    • Internet Publishing
    • 700 & Above Employee
    • Manager- Ad Ops
      • Apr 2023 - Jul 2023

      -Developing effective digital advertising strategies to meet client objectives and KPIs.-Analyzing campaign performance metrics, generating actionable insights, and providing comprehensive reports to clients.-Working collaboratively with cross-functional teams, including creative, sales, and account management, to ensure seamless campaign execution.

    • Campaign Manager
      • Aug 2022 - Mar 2023

      End-to-end campaign management, including ad trafficking, creative testing, targeting, and delivery optimisation.

    • China
    • Software Development
    • 700 & Above Employee
    • Key Account Manager
      • Jul 2021 - Aug 2022

      Key Accounts Manager for US market.

    • Account Manager
      • Jul 2020 - Jun 2021

      An integral part of Performance Marketing team dedicated for SMB clients spread across US, AU, UK, MENAT regions.

    • India
    • Higher Education
    • 700 & Above Employee
    • Student
      • 2018 - May 2020

  • UrbanClap
    • Bengaluru Area, India
    • Summer Intern
      • Apr 2019 - May 2019

      -Conducted survey on customer satisfaction to understand customer experience and build business profitability. -Evaluated the reasons for customer dissatisfaction towards the House Painters' Services. -Gathered insights on reducing the operating cost for the category. -Conducted survey on customer satisfaction to understand customer experience and build business profitability. -Evaluated the reasons for customer dissatisfaction towards the House Painters' Services. -Gathered insights on reducing the operating cost for the category.

  • IIM-B NSRCEL
    • Bangalore
    • Marketing Intern
      • Jan 2019 - Feb 2019

      As a part of IIM Bangalore NSRCEL project, was required to understand the business and help design business growth plan for IND Millet Foods. As a part of IIM Bangalore NSRCEL project, was required to understand the business and help design business growth plan for IND Millet Foods.

    • India
    • Retail
    • 200 - 300 Employee
    • Project Intern
      • Nov 2018 - Dec 2018

      Involved in working directly with Big Bazaar in streamlining product category & analyzing Private label brands in order to find the best labels. Involved in working directly with Big Bazaar in streamlining product category & analyzing Private label brands in order to find the best labels.

Education

  • Christ University, Bangalore
    MBA - Master of Business Administration, Marketing
    2018 - 2020
  • IIS UNIVERSITY JAIPUR
    Bachelor of Commerce, Marketing and Retail management
    2014 - 2017
  • Tagore Public School
    Business/Commerce, General

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