Experience

Kenilworth Media Inc.; a subsidiary of FORUM MEDIA GROUP GMBH

• Canada
• Technology, Information and Media
• 1 - 100 Employee

• Online Content Editor

  • Jul 2022 - Present

  I work in the capacity of an online editor for four magazine titles under the Kenilworth Media Inc.: The Construction Specifier, Construction Canada, Pool & Spa Marketing, and Pools & Patios. Achievements: Using organic search tactics and newsletters: • The Construction Specifier – Doubled visitor traffic in the first six months. The traffic has stayed consistent over the year. Increased engagement by 10 per cent. • Construction Canada – Increased visitor traffic by nearly 40 per cent average annually. • Pool & Spa Marketing – Increased 2022 visitor traffic for historically underperforming months by nearly 60 per cent compared to 2021. The traffic for 2023 has averaged around 5 per cent higher than 2022’s. Some of my day-to-day duties include: 1. Sourcing news from the web and relevant PR or other contacts in AECO (architecture, engineering, construction, and owner-operated) industries to find news-worthy content to post on the publications' websites. 2. Edit, or write the news, which is available in the form of press releases or company information, and then post it onto the websites, editing any supporting images for size. 3. Use the news items to build weekly newsletters to be sent out to North American and Canadian mailing lists. 4. Post content from the digital/print versions of the magazines on the publications' websites, making sure to optimize the content for Google. 5. Manage Twitter pages of the four publications, and with an additional 2 Facebook pages of the pools' publications. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Writer

  • Oct 2017 - Oct 2023

  •Assist clients from all over the world through online freelancing websites in their academic projects by providing research and writing services, ensuring that the work is of indisputable quality •Provide freelance proofreading and editing services at an average speed of 500 to 1000 words an hour depending on the quality of the work and the type of edit needed •Produce SEO-friendly travel blogs for online rental websites and online communication material for social media and web pages of different client brands •Write articles in the parenting niche for a US-based client Show less



DBPC Group of Companies

• Accounting

• Assistant Editor

  • Feb 2021 - Oct 2022

  The DBPC Group has multiple businesses. I was originally hired for The Edge, A Leader’s Magazine (https://theedgeleaders.com/) — a digital and print publication featuring up-and-coming and established business personalities and entrepreneurs in North America particularly — and Pal Communication, a marketing services firm. Soon, I was also assisting with the production of editorial content for two newly launched digital and print publications, Elixuer.com and Debu.ca. • Serve as assistant editor and writer for multiple web (and print) assets such as blogs, articles, e-books, and newsletters • Develop marketing communications material for business clients seeking copywriting services • Interview entrepreneurs and business leaders to feature in the digital and print versions of The Edge, A Leader’s Magazine, Elixuer.com, and Debu.ca • Conduct research into trending and SEO-friendly topics for all the publications and blog sites owned by the group • Manage a remote team of freelancers, assigning them with writing tasks, and providing them with necessary guidance • Communicate with the marketing team to understand the types of content doing well and generate more content ideas in collaboration • Develop monthly posting calendars and yearly schedules for the quarterly published digital and print issues Show less



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Warehouse Associate

  • Aug 2020 - Feb 2021

  • As part of the outbound operations team perform various direct and indirect roles in the packing side of operations • Ship out the targeted number of parcels by attaching shipping information at the end of conveyor lines on slam stations; perform other indirect tasks as replenishing packing supplies, bringing parcels to the conveyors, etc • Serve as a training ambassador for new hires, providing them with a tour of the facility and teaching them the basics of packing • As part of the outbound operations team perform various direct and indirect roles in the packing side of operations • Ship out the targeted number of parcels by attaching shipping information at the end of conveyor lines on slam stations; perform other indirect tasks as replenishing packing supplies, bringing parcels to the conveyors, etc • Serve as a training ambassador for new hires, providing them with a tour of the facility and teaching them the basics of packing



EdTech Worx

• Pakistan
• E-Learning Providers
• 1 - 100 Employee

• Instructional Designer

  • Jan 2018 - Feb 2020

  EdtechWorx is an educational technology startup initiated by an eminent academician in Pakistan that aims to revolutionize the experience of giving and taking instruction for university faculty and students • Researched and wrote the relevant content for books and courses • Consulted subject matter experts on various topics to seek research-related feedback and creative mentoring • Developed learning objectives and outcomes and created storyboards for various digital courses and books • Provided guidance to graphic designers and video editors to assist them in the production of supporting visual material meeting the guidelines of an excellent user experience • Collaborated with the marketing team to come up with promotional marketing material for various social media and email marketing campaigns • Conducted video interviews of Pakistan-based entrepreneurs for case studies meant to be read independently or as part of the books and the courses • Edited, proofread and uploaded the finalized content on the cloud-based LMS, ensuring that it met the guidelines of style (Chicago Style, MLA or APA) and the internal standards set by the company Projects at EDTechWorx Fundamentals of Entrepreneurship – a book on entrepreneurship written for graduate and undergraduate students and corporate training programs, now part of the curriculum in nine reputed universities of Pakistan Blended learning courses developed for corporate clients focused on bringing the design thinking methodology into business strategy; personal development and supply chain management Marketing Essentials – a book written to meet the needs of a practical-focused marketing education in both industry and academia Show less



Cravings

• Bangladesh
• Cosmetics
• 1 - 100 Employee

• Sales and Marketing Manager

  • Oct 2017 - Feb 2020

  •Lead the operations of marketing and sales for a home-run food business venture •Conducted initial market research studies to understand the market of frozen snack eaters in SEC A areas of Lahore •Designed a marketing program to launch a line of frozen snacks •Built awareness through campaigns on the relevant social media, making use of mostly organic methods such as content and PR activities •Developed a communications strategy to help with brand building •Developed sales channels for the business by building liaisons with vendor businesses including both delivery services and retail outlets Show less


Studying at GCU
• Student

  • Oct 2015 - Oct 2017


Berjaya Times Square Hotel

• Trainee

  • May 2017 - Sep 2017

  As a trainee I got to learn about the sales and marketing at the hotel. The major tasks I was involved in were: 1.Creating proposals for customer enquiries received through emails and phone calls for corporate events, weddings and private room accommodations. 2.Meeting customers along with the supervisors to discuss their banquet hall and food and beverage requirements for meetings and events. Assisting in developing floor plans and the relevant signage for the events. 3.Maintaining the daily event order file and distributing the relevant documents to the concerned departments. Maintaining records of the proposals sent to customers on Excel. 4.Entering company’s clients’ information on the software Opera and also entering bills in Microsoft Excel. 5. Assisting the managers at the wedding fairs to close deals with customers. Show less



HLS Worldwide (PVT) Ltd.

• 1 - 100 Employee

• Sales Manager

  • Mar 2011 - Sep 2015

  • Developed yearly sales plans for the region of Lahore • Managed the sales team in the selling of security systems to both corporate and retail customers • Trained the sales executives, providing them with knowledge about the products, and important information about effective ways of pitching • Ensured adherence to the correct techniques and etiquette for phone calls and emails to customers, and customer satisfaction assessments • Created a prescribed sales procedure starting from the search of leads and ending in purchase and after-sales service • Provided guidance and supervision to sales executives to aptly address customer concerns • Monitored the corporate relationship building activities of the executives with builders, architects and other business customers • Assessed the results of the sales efforts by the executives against the targets on a monthly basis • Called the customers on a quarterly basis to ascertain their satisfaction • Reported to the CEO on a weekly basis to inform him about the progress of the department Show less