Chief Growth Officer

• Jun 2019 - Present

Driving growth of Rubiq creative consultancy firm, I was responsible for driving the company's top line with a two-year CAGR of 54%. I led the company's cross-functional teams in crafting digital marketing strategies for clients across industries such as insurance, apparel, manufacturing, FMCG, banking, and e-commerce. Led a team that developed and implemented multiple successful marketing strategies that led to the acquisition and retention of several high-profile clients, both locally and internationally. I also expanded the company's reach by establishing a strong online presence and utilizing social media marketing techniques to build brand awareness and customer interaction. As a result of my efforts, the company was successfully rebranded, resulting in a more modern and cohesive image. Led the company through a period of rapid growth, increasing the size of the team from 6 to over 22 employees by fostering a culture of teamwork, creativity, and collaboration. I developed and nurtured key industry partnerships, resulting in the company being recognized as a thought leader in the marketing field. Our team was also responsible for the launch of several successful marketing campaigns that resulted in increased brand awareness and customer loyalty for our clients. In addition, efficient systems and processes were implemented to streamline operations, resulting in increased productivity and profitability. As part of our efforts to expand the company's international presence, I took steps to establish a strong presence in new markets such as Dubai and Singapore. I utilized data-driven decision making to continually optimize and improve marketing efforts, resulting in increased ROI for our clients. Additionally, I streamlined operations and implemented efficient systems and processes to build supportive business units such as : Magic Media - Media & Production house Metriq Labs - Performance marketing Epiq Outreach - Influencer marketing Show less

Chief Realtor Growth

• May 2020 - Present

With 73Avenue, I have achieved significant sales growth and profitability through the development and implementation of targeted marketing campaigns and the expansion of the company's property portfolio. My leadership and business acumen have been instrumental in driving the company's success and pioneering innovation in the industry. I have also successfully expanded the company's reach to new markets such as Kandy and Galle, resulting in an increase in customer base and revenue. This required strategic planning and a strong understanding of the local real estate market. Developed, nurtured and leading a strong team of real estate professionals, resulting in an increase in productivity and customer satisfaction by fostering a positive and collaborative work environment, which has contributed to the team's success. We have incorporated advanced technology systems to streamline operations and enhance the customer experience. This has allowed us to efficiently manage the company's property portfolio and improve communication with customers. I have established a strong brand identity through consistent branding and marketing efforts, resulting in increased recognition and customer loyalty. This has been achieved through the development of a clear brand message and the implementation of targeted marketing campaigns. As an innovator in the real estate industry, under my leadership we pioneered interactive property marketing for property showings, which has allowed potential buyers to get a more immersive experience of the properties. We have also developed multiple solutions that provides users with easy access to accurate information about listed properties and their features. In addition, I have built strong relationships with key industry partners, which has helped to establish the company as a trusted and respected leader in the field. This has been achieved through consistent communication and collaboration with industry professionals. Show less

Manager Marketing Communications & Digital

• Apr 2017 - Jun 2020

Enabled the company to achieve a CAGR of 34% (insurance industry growth – 15%), by strategizing, launching, and managing 2 integrated marketing campaigns, with the digital agencies and cross functional teams. During this year the brand became the fastest growing Life Insurance company in Sri Lanka to achieve the Rs 10 Bn GWP mark.Achieved 85% of the annual digital KPIs, by overlooking and monitoring all social media channels, PPC campaigns, online customer acquisition channels, lead generation campaigns, website optimization initiatives, resulting in the brand becoming the most engaging brand on digital within the insurance category.Worked closely with cross functional team for media planning, budget optimization, asset creation and channel deployment for key thematic campaigns; ‘Simple Choices Colour Your Life’ campaign (2017) and the ‘Leda Leda’ Campaign (2018). Launched and executed multiple integrated digital campaigns during his tenure such as ‘The Campaign that Saved 2500 Lives’ which was globally recognized by Smarties Global (First ever for Sri Lanka), the Father’s Day 2018 campaign which broke records as the 1st branded video to reach over 1 million views in 26 hours.Successfully managed a $1 million media budget, achieving a SOS: SOV of 1:3, surpassing the efficiency of key competitors, and achieving a media schedule hit rate of 90%. Overlooked the deployment of all communication assets across owned and paid channels.Developed an internal mechanism to identify competitor activity, with stringent controls in place, to gather, evaluate and disseminate intelligence to the relevant stakeholders and formulate action plans, for NPD, marketing activation, corporate communication to maintain competitive position. Supported the Fintech channel, by conducting consumer segmentation studies, customer journey mapping and identifying systems and processors for successful query management, lead nurturing, conversion optimization and customer onboarding. Show less

Manager of Marketing and Communications

• May 2017 - Jun 2019

Key Account Manager

• Jan 2015 - Feb 2017

Driving business results in Independent Modern Trade by driving turnover growth, category development and trade profitability.

Management Trainee

• Feb 2013 - Dec 2014

Assistant Brand Manager - DoveBrought down key innovation for the category, developed consumer pen portraits through research and insights and managed innovation networks for brand launchTerritory Manager - Eastern provinceDrove business results by growing business by 52%, ensuring in store visibility is maintained with a score of 76% and driving business partner ROIAssistant Key Account Manager - New BusinessesCreating a new business model among the estate community and driving business results. Creating new avenues of product availability and distribution. Show less

Assistant Brand Manager

• 2013 - 2014

District Public Relations Manager

• Jul 2015 - Jun 2016

Vice President Student Activity Club (SAC)

• Jan 2010 - Feb 2011

Organized and managed over 52 projects and events for the development of the students in the areas of Professional development, sports and entertainment Organized and managed over 52 projects and events for the development of the students in the areas of Professional development, sports and entertainment